$100B at 1-star Rating.

 

 

CONTENT MARKETING

Over 30 content ideas in less than 30 minutes

article-image

The Crew always encourages you to add some productive work to your weekend plans. So, with this goal in mind, here’s a plan to create over 30 content ideas in less than 30 minutes.

This concept was shared by the CXL blog, and it’s actually super simple.

The premise is this: You write content for the different stages of your funnel. Users may not follow a linear path when buying, but this linear path still has a lot of value when creating content.

The stages of the funnel considered by CXL are:

  • Awareness
  • Evaluation
  • Purchase
  • Post-purchase

The type and goal of this content will be different for each stage of the funnel.

How to brainstorm content: The CXL post listed 15 questions that cover all the four stages of the funnel. Not all questions will suit your business, but if you take 30 minutes to answer and come up with at least two ideas for each question, you’ve got yourself a good content marketing plan!


FACEBOOK

Benefits and flaws of Lookalike Audiences

What’s your understanding of Facebook Lookalike Audiences? Maurice Rahmey, who worked at Facebook for six years and managed accounts for Fortune 500 companies, shared his insights on the matter.

Zooming in Facebook’s targeting power

Theory: Providing you have enough data coming in, the Facebook Pixel is good enough at finding conversions with no targeting. In other words, broad targeting beats Lookalike Audiences (LLA).

Why? The Pixel is like an LLA working in the background: Facebook records all the attributes of the user when he/she purchases. Basically, when using a Pixel there’s already a LLA running in the background.

When can LLAs be useful? With smaller budgets where it can take longer to build up the necessary data or override false positives. What are false positives? As an example, qualified leads vs cheap leads, optimizing for LTV vs lowest CPA.

When can LLAs be negative? LLA can have false negatives as well. If you have a high abandoned cart rate, for example, your LLA might include unqualified people. In this case you’re basically targeting an audience that is expected to abandon the cart, even though they qualified as a conversion.

One more flip side about LLAs: If you have a high Add To Cart to Purchase rate, the overlap between ATC and PUR can be extremely high.

Bottom line: Micro-targeting and stacked lookalikes will never perform better than just letting Facebook do the work for you.

How can you find new audiences?

According to Maurice, the best way to attract fresh audiences is to find new creatives that speak to different segments of your audience.

On Facebook, creatives dictate the targeting. You can find a whole bunch of examples he used when working with clients in his thread.


FROM THE CREW

Have we gone missing for you?

You might have been receiving our daily newsletter in all sorts of random tabs, especially if you’re new here.

Inbox algorithms need a lot of input so if you want to get Stacked Marketer on the dot from Monday to Friday, here are three steps you can take to make sure that happens:

Step 1: For Gmail users – Move us to your primary inbox to make sure you receive our newsletter every day.

  • For mobile: In the top right corner of the app, hit those 3 dots, tap “Move to” then “Primary”
  • For desktop: Go back, then drag and drop this email into the “Primary” tab. Should be the first on the left.

Step 2: Steal our heart with a click.

Step 3: Reply “Done!” (or with your favourite marketing joke) to this email.

Now, let’s see what this Friday brought to the marketing world.


SEO

Link penalty research: An SEMrush case study

article-image

SEMrush recently studied the backlink profiles of 830 sites hit by link penalties and shared some insights that might make you rethink your link building strategies.

It is not a ranking correlation study, so things can still be remarked upon and debated.

+ Guest posts: Many sites with manual actions for guest posts had specific patterns. They were labeled as “Sponsored” and used heavy, keyword rich anchor text on links not modified with the nofollow HTML link attribute.

Also, it took more than just one link to trigger a penalty. Such sites also displayed patterns in their links that showed the same kinds of links being created again and again.

+ Link age: It doesn’t matter how old the bad links are. This means that if your backlink profile was marred a few years back, this could affect your current link building efforts.

+ Unnatural links: It doesn’t matter whether your bad links come from a low quality site or a trusted media source. Many of these trusted sites sell links, and a website is only as good as its outlinks. So, just because it’s on a big media site, it doesn’t mean that a bad link won’t be harmful.

+ Penalty on the entire site: Contrary to the Penguin update, which is granular and only affects certain pages, Google’s manual action penalty affects the entire site.

+ Anchor text abuse: Nearly 50% of all manual actions involved aggressive anchor text that used exact-match keywords.

+ Vague explanations from Google: Google may or may not pinpoint what caused a penalty, but for the most part they are very vague. It’s up to you to perceive what went wrong with the links.

+ Link penalty removals: It takes a long time to get the link penalty removed. You might submit a disavow file and wait to hear the good news from Google, but it might take you two or three requests for reconsideration before the penalty is lifted. This whole process can take up to six months.

We know you are itching to debate some of these points. We feel ya. Here’s the original post, including more juicy facts from the SEMrush case study.


ROUNDING UP THE STACK

  • E-COMMERCE: Patrick Coddou shares a useful hack to beef up your AOV numbers. Hint: Add a post-purchase survey.
  • CONTENT MARKETING: Here’s an interesting way to measure your content marketing efforts using Data Studio.
  • FACEBOOK: There’s a glitch in the Matrix… Oh no, just on Facebook. Many advertisers are complaining about tons of unreasonable bans, disapproval and slow verification of Business Managers.
  • PPC: Google campaigns not performing well? Well, maybe it’s one of these eight things. Take a look.
  • TIKTOK: ByteDance, TikTok’s parent company, became the world’s most valuable startup. It just picked up a $100B evaluation in private markets.
  • SECURITY: WhatsApp, Messenger and Line users are under threat from a malware that scrapes Android devices’ data and info.
  • FACEBOOK: Matt Navarra breaks the news about FB’s Creator Studio app which lets you…Create!

BRAIN TEASER

You can drop me from the tallest building and I will be well, but if u drop me in water I die. What am I?

You can find the solution here.


blank

POOLSIDE CHAT

Cool tech, (funny) business, lifestyle and all the other things affiliates like to chat about while sipping cocktails by the pool.

Google Play nightmares for apps

article-image

Nobody is safe on the internet nowadays. Not even a colossus like TikTok.

The app has been mobbed by as many as 4M Indian teenagers.

It all started when TikTok banned Carry Minati, a popular YouTuber in India.

The result? A surge in one star ratings on the Google Play Store. 4M 1-star ratings, to be precise, causing the average rating to drop from 4.5 stars to just 1.3.

Not content with that, #BanTikTok has also been the top trend on Twitter for three days now, and this whole debacle could affect TikTok’s dreams of growing their fanbase in India. Or maybe not.


Share with your friends: