Why don’t you hit that damned “order now” button?
We know, all those abandoned carts you see when checking your store statistics are a real pain in your brain!
In an attempt to rid you of this pain, Bryan Bernabe shared a framework to create an abandoned cart sequence. Six messages sent in a 4-day window. Let’s check it out!
- First message, 30 minutes after the customer quits your website: Simply remind them to complete their purchase, include a link to their cart and ask them if they need any information to complete the checkout.
- Four hours after abandoning their cart, send a second message: Ask them if they encountered any issues along the way, tease them about the product once again and include a link to their cart.
- 12 hours later, you need to inject some urgency: Add some stock scarcity by mentioning how other customers are buying and cleaning the stock. Crew’s tip: Here you can also try to add some testimonials and reviews to feed the scarcity problem and build some social proof.
- After two days without a conversion, you can start adding some discounts. Go for a 10-15% cut and tell them their time is limited. Bryan proposes a smooth way to introduce these, which you can check out in further detail in his post.
- After three days, put another time limited discount on the table. Make sure to remind them that the items will be removed if they don’t complete the checkout.
- After four days, you gotta get serious. Tell them it’s their last chance and you can’t hold the cart for them any longer. Add another limited discount and wait for the sale.
That’s it! Seems like a nice sequence. You can probably make it even better by adding some informational content in the messages about your product, some reviews and answer some common FAQs. That will definitely help, rather than just pushing with discounts and scarcity.
The rising and shining video sharing app that’s making the world go bonkers
You got it, we’re talking about TikTok, which is now available in 150 countries and boasts 1B global users. That’s almost the population of India!
We’ve already shared a bunch of TikTok success stories, so this time we’ll bring you some numbers to give you an idea of how much marketing on TikTok costs. Let’s have a look at some stats:
- Brand takeover campaigns on the platform cost anywhere between $20k and $200k.
- Hashtag Challenges cost businesses $100k+.
- Campaigns start at $500/day with no long-term commitment.
- TikTok recommends an additional $100k-$200k in budgets to promote a hashtag challenge.
- Influencers with around 2.5M followers charge around $600-$1k per post, compared to $100-$200 for every 10k-20k followers on Instagram.
- You can now use TikTok ads to send users to your website, an app, or simply promote your hashtag challenge on the platform.
- The platform also allows you to create branded AR lenses, filters, and stickers for users to use with their video content.
So, if your target audience includes users between the age of 13 and 30, you might want to start considering using the platform sooner rather than later.
Oh, and if you are a bit clueless about how and where to get started, here’s some inspiration from 19 businesses to fuel your creative strategy.
🚥 How this never-before-discussed traffic source can bring you 200k organic clicks with just 20 hours of work
How long have you spent last month producing content for your blog? And how many visitors did you get for each one of those blog posts?
Because Tim Soulo shared a video in which he broke down the exact process he followed to break through Medium!
Maybe you never considered writing for Medium, but this platform can turn into a click factory. In fact, it can help you reach people who would not hear about you otherwise based on topics where search queries don’t bring any volume.
In his video he explained:
- How he got 200k visits with just 19 articles.
- The process he uses to craft Medium articles in less than 1 hour. (This alone is worth a click here)
- Why you should write on Medium even though you have your own blog with your own domain.
- An interview with his friend that grew traffic of his brand new Medium blog to over 2M visits/month in just 6 months.
In addition, he dissects how Medium can traffic to your articles and how to maximize the results for all 3:
- Recommendation engine.
- Getting featured by their editorial team.
If you’re looking for new ways to generate traffic, this video will definitely show you an untraveled road to get tons of clicks – with little hours of work!
With a new name, come a bunch of new prizes!
Okay, we might’ve said that only the name is changing, but there’s actually more. We think you’ll like it too! You can get more (and we think cooler) prizes for referring people to Stacked Marketer.
What’s new? Well, you can get a one of a kind Official Stacked Marketer coin at 35 referrals (we’re not kidding, it’s engraved with a number so each coin is unique), a stunning hoodie at 75 referrals and a spacious laptop backpack at 100 referrals. Just have a look at all the prizes in the image below.
We have a case study, shared by Bryan Fuentes, about a store in the gym apparel and sports accessories niche. First, let’s get some background info:
Ad budget: $80k per month.
When he started running camps for this store, he found a selection of proven creatives and customer data. So, starting from here he built all sorts of Custom Audiences such as View Content, Website Visits, Purchases, ATCs, Video Viewers, etc.
From here, Bryan built 1%, 1-5% and 5-10% Lookalike Audiences.
The campaign structure is something we’ve seen many times already: Split up into TOP, MOF and BOF, with every phase of the funnel targeting 4-5 different audiences.
So, LLAs in the TOF camps, warm Custom Audiences in the MOF campaigns and hot audiences in the BOF phase such as ATCs and ICs.
The structure is common, so what’s the big deal? What he did differently is, after seeing poor results in his TOF campaign, he changed the optimization event from Purchase to ATC.
As he said, this has been a complete game changer. They started to get tons of cheap ATC events and a ROAS in the 1-1.5X range, which then increased to 6-7x ROAS in the retargeting campaigns.
He also says that in order to keep your CPA down when you increase the budget, you don’t solely want to look at the Cost per Purchase. Instead, he focuses on early indicators such as the Cost per ATC and the Cost per IC.
By doing this, you will need less spend to discover whether the ad set is a good one or not.
So, to wrap it up, when scaling, control lower events so you get more data for less spend and you will be able to make key decisions earlier.
Hey, this is something that many would disagree with! The common idea is that Purchases matter the most.
However, if this common way of thinking isn’t working out, try following this idea.
- AFFILIATE MARKETING: What is clickloss? Why does it happen and how can you fix it? Nickle Nihan shared a thorough guide about the clickloss phenomenon. Useful if you’re fresh in the game.
- SEO: Nine years ago, on this very fateful day, Google unleashed the Panda algorithm upon the SEOs of the world. Has SEO become easier or harder since then? You don’t have to answer this one, we got it 🙂
- SNAPCHAT: Snap launches a new ‘Ground Transformation’ AR effect, which changes the ground in your Snap camera view into water, lava or other variations.
- BUSINESS: Gabriel Machuret shares his strategy on hiring Virtual Assistants the right way and where to find good talent.
- FACEBOOK ADS: A clean and simple account structure document shared by Peter Aaron that helps you to scale accounts to $10k+/day.
What is the question you can ask all day, get different answers each time, and they would still be correct?
You can find the solution by clicking here.
Cool tech, (funny) business, lifestyle and all the other things affiliates like to chat about while sipping cocktails by the pool.
Have you ever heard of something called “India”?
Well, this seems to be the latest trend in the US, as per Google Trends.
But what is “what is India” really?
We’re asking, because, well, this is an awkward story we found.
US President Donald Trump is in India right now, and his visit got a bunch of American citizens to load up Google and type “Where is India?”
They are wondering if Trump is somewhere in Indiana, Indianapolis or involved in some inter-galactic space travel.
There has been a huge surge in search terms looking to find answers to all those burning questions like “what is India” and “where is India”.
Pretty unbelievable, right? Google Trends, it turns out, can sometimes be a tool to make you lose faith in humanity rather than finding useful data.
Although, it’s not actually that surprising considering only a quarter of Americans knew where Iran was when World War III looked like it was about to happen.
Well, the best way to look at the whole situation is that people are curious and they want to learn something new everyday.
Here’s to discovering something unique every single day!