We heard there’s a place in e-commerce hell for marketers guilty of killing their conversions.
Read these bad practices, and make amends if you’re a sinner.
Three strategic conversion killers
Not being clear
Are you sure to be communicating the right message?
Are you sure that the person on the other side understands what your product is about and what benefit they will get?
Not delivering a transformation
Your customer has two lives: One before your product; and one after your product.
They must feel that after buying from you, their life will be better.
Lack of credibility
If a stranger would come up to you and offer to sell you a $100 bill for 5 dollars, what would be your reaction?
Skepeticism… right? If you don’t have trust, you can’t even sell money on discount.
Three technical conversional killers:
Mandatory sign-up
This adds too much friction to the checkout. And it will likely make you lose impulsive purchases.
When you ask them to go through a sign-up process, they need to activate their logical mind and will start thinking through the decision again. No bueno.
Too many upsells
Putting too much pressure on buyers with too many upsells might scare them away and make for a bad experience.
Not being mobile friendly
We shouldn’t even talk about this nowadays, but yes… optimize your website for a mobile first experience. Make sure that your CTAs, images, text and every element looks well both on mobile and desktop.
