In our deep dive for March for our Pro membership we looked through over 3,000 landing pages to try and answer the question “What do high-converting pages have in common?”
These are three of the 100 copywriting tips that you can apply to your SaaS landing page:
Focus on what you will eliminate.
Many SaaS products out there help eliminate tasks that humans have generally done. Whether they do it better, faster, cheaper, or a combination of the both, you have many value propositions to use.
Take this example from Coda that says it can better combine words, data, and teamwork than spreadsheets.
Use common verbs paired with an adjective or adverb.
The example we have here from Unbounce is quite clear. Notice the addition of “more often”.
The David vs Goliath positioning.
One of the best examples here is how Hey positioned their email service.
Their biggest competitor is Gmail, no questions about it. And Gmail is free. They go deep into why “free” isn’t free and position themselves as David against the Gmail Goliath.
There’s a century more…
There are 100 more tips you can check out in our full deep dive, if you are a member of our Pro membership. But even if you are not a member, you can find at least 10 more actionable copywriting examples in our free preview here.
