You are going to want to sit down for this one because we will tell you some serious growth fails we’ve had here at Stacked Marketer.
It’s important to learn from success but it’s also important to learn from failures:
#1 Affiliate World Asia
We were the WiFi sponsor of the conference. That cost us $15k. There were also four of us traveling there. All in all, it cost us about $25k.
The results: Less than 50 new subscribers and about $10k in new sponsors booked.
Why it failed: The WiFi flow didn’t point to our homepage so getting subscribers was possible at the booth only.
#2 Facebook Ads
We haven’t given up on this (or paid social in general) but for now, FB Ads goes second on our list of failures.
We’ve spent over $10k on tests, which sometimes looked promising but then fizzled out.
Why it failed: Main reason is probably choosing the wrong conversion event. We triggered a conversion when someone signed up. This resulted in around 70% of signups at the peak being inactive from the very beginning.
#3 Our iPhone 13 giveaway
Giveaways are usually pretty good but with this one, we failed. The results were almost twice as bad as the average giveaway.
Why it failed: We didn’t put the giveaway in a prominent space in the giveaway and it got lost in the bottom where our usual “Share” section is.
The takeaway?
Failures are inseparable from growth.
Don’t let the thought of potential failure put you off trying some interesting and risky ideas. For every few fails there might be a small win that accumulates into having a sustainable, scalable, and top quality product.
Just like Stacked Marketer.
