The advertising landscape has changed dramatically in the last few years—and many of the smartest e-commerce marketers are looking for channels to boost performance.
We did 100+ hours of research in April on e-commerce growth channels.
Here are our favorite, fast-growing channels that are currently flying under the radar
TV and streaming ads
They sound old-school, but TV & streaming ads have huge distribution. And they convert!
Jake Langley wrote a great thread about a brand generating more than $100M in sales by advertising exclusively on Fox News. As more TV ad platforms spring up, find your fit, and experiment away.
Podcast ads
Almost 40% of Americans listen to at least one podcast each month… and that number is climbing fast. Companies like Spotify have added features to make podcasts more attributable. This is a channel that we only expect to grow in the coming years.
Smaller Amazon competitors
Amazon has plenty of vertical competitors with ad platforms of their own. While they don’t have the same audience size, they can still perform well—if you know where to look. A few of our favorites are Lowe’s, DoorDash, Yelp, Best Buy, and Walmart.
There’s one more underrated channel
we didn’t include here, plus effective ad formats few marketers talk about, in our full e-commerce channels Deep Dive.
You can check out the preview for free here.
