Don’t screw up the Learning Phase!
Yes, because when you launch those campaigns, the Facebook algorithm will start working on making your bank balance grow fatter. So, the tip is this: Don’t make any edits that will trigger the Learning Phase.
This is one of the first things to understand when you’re stepping into the Facebook galaxy.
So let’s have a look at this list shared by Jon Loomer which talks about the changes that will cause the Learning Phase to stop and start from scratch aka losing all the data and optimization gained so far. Here’s the list:
- Changes to the targeting.
- Changes to ad creatives.
- Changes to the optimization event.
- Adding a new ad to your ad set.
- Pausing your ad set for 7 days or longer.
- Changing bid strategy.
Then there are other edits that may or may not trigger the Learning Phase. Therefore, change one of the following at your own risk:
- Ad set spending limit amount.
- Bid control, cost control or ROAS control amount.
- Budget amount (unless you are using the target cost bid strategy).
So, to make it clearer, what can you really change without triggering the Learning Phase from scratch?
- Campaign, ad set, or ad name.
- URL parameters.
- Pixel tracking.
That’s all. Or at least, what it is in our knowledge so far. But well, if you know something more, let The Crew know.
Are you retargeting users from other relevant websites yet?
Some days ago we shared a tool, Repixel, that allows you to retarget other websites’ audiences. Since then that share seems to have been pretty useful, we have a follow up on it.
We thought about sharing this post by Repixel founder about more retargeting practices and insights.
What are our options when it comes to reaching out to relevant users from non-directly-competitive websites?
+ Share Pixel: FB’s native “Share Pixel” feature allows different advertisers to exchange our Pixel data with other advertisers in the similar niche and leverage on each others’ audiences.
+ Repixel: A FB approved app which allows you to access the marketplace without any cost. You can reach out to relevant advertisers and once they shared their Pixel from their Business Manager to yours, you can target that audience and also create a lookalike from directly within Audience Manager.
+ Perfect Audience: A “Connect” program with Perfect Audience also allows you to target visitors from other websites relevant to your niche. They don’t currently have an open marketplace, so you need to know which websites you would like to partner up with. It’s a “trading” model, so you have to let a partner retarget your site if you want to retarget theirs.
+ Wove: Wove has an open marketplace where you can connect with other advertisers but you need to pay an all-access fee to get an account. Though, Wove does not offer website visitor retargeting, instead, it’s a lookalike exchange on a swapping model.
Anyway, this article offers detailed explanations and best practices from the industry to leverage on visitors from other websites using different mechanisms. Check it out and make the most out of this holiday season and the year ahead in 2020.
✅ Get not one, but 3 experts to audit your site for free!
Do you have a site? Probably.
Do you want more traffic to it? Almost certainly.
Do you want to improve its monetization? D’uh, obviously!
Then this is exactly for you. Ross Tavendale (Type A Media), Craig Campell (international speaker and SEO expert) and Spencer Haws from NichePursuits & LinkWhisper will be doing a live audit of several sites on 11th December, 2019.
You can even submit your own website. It’s free! But if you don’t want to, no problem.
Don’t worry, it’s OK if you are a bit shy and don’t want to put your site out there. You can learn from others too.
Heck, even if you are just planning to start your own website, we’re sure Ross, Craig, and Spencer will take you at least one step closer to your goal. And you might well avoid some costly mistakes everyone does.
Ross and Craig will explain what you need to know about generating organic traffic, then Spencer will teach you how to monetize it.
Scaling to $502k in 78 days: Testing & Scaling steps
Here’s a “half a mill” ecom case study to start this week. It comes from Shajarim Dastagir who shared his own testing and scaling strategy. And while it’s definitely not rocket science, it’s certainly helpful.
Before going into the way he ran the ads, we do have to mention that the product will still be the most important part of the campaign. Shajarim says it himself, but a solid strategy for ads will always help. Let’s get to it!
- + 14 Angles.
- + 4 ad sets per each angle. So, this means 56 ad sets.
- + Mobile placement (IG, FB Feed Only).
- + 2 ads in each ad set.
- + 7 days click or 1-day view conversion window.
The 4 ad sets will have the following targeting:
- USA, Canada, UK and Australia or the BIG4 as he calls it.
- Original ad set in BIG4 restricted with Engaged Shoppers behaviours.
- An ad set targeting the 4 main countries + ePacket countries.
- Original ad set in ePacket + Engaged Shoppers.
It’s not clearly stated, but these ad sets might be running on Interest targeting.
So, you have 116 ads and 56 ad sets at this point. Let’s head to the scaling part.
+ Take the best performing ad sets and duplicate them 10 times into a CBO campaign. Budget set at $200 per day.
+ Depending on the ROAS, increase the budget at 8 am, 2 pm, 6 pm. The ROAS will depend on your margins. And don’t increase the budget more than 2x. So, if the budget is 100, don’t set it over 200.
+ Once you get 50 sales per ad set, you can dupe it into a manual bidding campaign. Go for a bid 2x the margin on your product.
There you go. Got some questions or just want to go into details? Check the whole post here.
- GOOGLE: Google will now explain why there have been changes in the performance during the optimization phase of your campaigns.
- FACEBOOK: Facebook introduces a “Suggested Moderator’ recommendations to assist admins in managing their Groups.
- SNAPCHAT: The AR game is strong with this one! The app is introducing a feature that allows you to replace your face to use in other GIFs and videos. An easier alternative to Bitmoji.
- YOUTUBE: 5 steps and a case study on building an email list from YouTube. If you were looking for a new way to monetize your audience, there you go!
- CREATIVES: Do you use Canva? The design company has introduced a video editing tool, allowing for easy editing even for noobs. It also offers video templates and access to a stock content library.
- SEO: Google has confirmed that they had rolled out an algo update in November which applies neural matching to local search results to better understand the meaning behind queries and match them to the most relevant local businesses.
What is the worst vegetable to have on a ship?
You can find the solution by clicking here.
Cool tech, (funny) business, lifestyle and all the other things affiliates like to chat about while sipping cocktails by the pool.
The $120k snack you can never have
Art pieces sometimes can be hard to understand. And what’s really hard to understand is the price tag that these pieces of art get sold for.
Maybe artists are the best marketers in the world. You can go for all the branding and content creation tactics of this world, but we’re pretty sure you wouldn’t be able to sell a banana for $120k.
Yes, this December 5th, at Miami Art Basel, someone bought Maurizio Cattelan’s piece of art, a banana duct-taped to a wall for $120k.
Exactly. He bought a banana at a Miami supermarket, taped it to the wall with duct tape, called it Comedian and sold it for 6 figures. What a genius! Considering the price of a banana, ROI is over the Moon here .
The weird story doesn’t end here though!
Some days later, while the magnificent piece of art was still exposed at the Miami Art Basel, a New York based comedian ate the $12k banana!
David Datuna pried the banana duct-taped to the wall, peeled it open, and then devoured it. Mad man!
“It was delicious” he told The Post. Better than a regular banana?
“Of course,” he said, noting with a wink, “I can eat the banana and the concept of the banana — because I am an artist and not a regular human.”
It doesn’t get weirder than this.
The act caused some troubles in the art gallery and also made Maurizio Cattelan go back to the supermarket… No worries, we heard they just got some fresh bananas in stock!