We’re very optimistic about influencers, and content creators when it comes to sponsored posts.
Newsletter ads are important for our growth, and since late 2021, so are collaborations with micro-influencers in the marketing space.
Here are a few early lessons we’ve learned that you can use for any industry:
You have to come with a very concrete and clear ask
Micro-influencers will often be open for collabs but won’t have a concrete service to offer.
Define exactly what you need, to make it easy for the creator to work with you, even if they are not experienced with such deals yet.
The range of results will vary greatly
Your first goal is to discover the best creators to work with regularly.
Expect around half of your first campaigns to be complete disappointments, but the diamonds you find will make it all worth it.
This process will take a lot of time
Finding the right audiences and creators, especially for B2B, will take time.
But nothing that a good ol’ spreadsheet and some search terms can’t help with.
Creator content is likely going to be your best paid social ad type
As a final mention, aside from the initial boost, the content from a creator is often going to perform very well on social.
