Snapchat makes some big moves
It’s been a massive couple of weeks for big tech and TikTok news, but Snap has still quietly been making headlines through it all. Yesterday, the company announced some big moves that could propel the platform forward in the future. Let’s break it down:
- Kicking TikTok while it’s down. Alternative video sharing apps have been skyrocketing lately as TikTok’s future becomes murkier, and Snapchat is looking to capitalize on just that. Coming this fall, you’ll be able to set your Snaps to music…sound familiar?
- Snapchat wants you to advertise. The company recently launched a campaign to show off the potential for advertising on the platform. You can check out part of the new campaign as a YouTube video here.
- You can scan your dog. And your plant. And lots of other things. As reported by Ken Schillinger on Twitter, a new scanning feature has rolled out, which allows you to scan things, and the app will identify them.
We’re still doubtful that Snapchat will become the next TikTok, but they’re certainly making moves to create a platform that’s more flexible and advertiser-friendly. And, speaking of TikTok…
Things just keep getting crazier for TikTok
We’ve learned a lot more about TikTok’s situation since yesterday (that’s a phrase we’re expecting to say plenty more times), but it’s unclear whether things are actually better or worse for the platform. Want to see what we mean? Take a look at what’s going on:
- Trump stated yesterday that TikTok has until September 15th to change ownership, or else it’ll get shut down. When we’re talking about changing ownership, we’re probably talking about Microsoft – the company has openly been in talks to buy the app. Whatever happens, we’ll know in 42 days.
- Trump also wants a cut of the sale price. In an unprecedented move, Trump said that a ‘substantial portion’ of TikTok’s sale price should go to the United States government. This has caused quite a stir on social media.
If all that wasn’t enough, the Washington Post just released an article with a list of all of the countries that are having issues with the app, and it’s not just the United States where TikTok is in hot water.
In addition to the U.S., Japan, the EU, Turkey, Pakistan, Indonesia, and Australia are all questioning the app’s legitimacy.
We’re pretty sure this entire situation will change again tomorrow, but we’re absolutely along for the ride.
Media buying from the future: Generate leads without launching a campaign or creating a single ad
Imagine getting traffic that hits your KPIs from Google Search, Google Display, Amazon, Facebook, Bing, Reddit, Quora, and hundreds of other traffic sources with zero manual effort.
You don’t have to imagine, it’s reality…
You can do this with Traffic Jet, an AI-powered tool created by SEMrush.
How does it work? Traffic Jet generates traffic from different sources, including Google Search, Display, Amazon, Facebook and many others. As you receive visitors, the engine collects data to optimize for your desired goal.
We can already hear your thoughts – “Can I actually get clicks that convert?”
We tested it. We can say that it’s well worth a test for everyone to get more conversions on autopilot (pretty much zero effort). Sure, it might not always outperform your manual media buying but it will serve as a reliable benchmark.
We really mean it’s zero effort. The “Auto-creative” feature extracts all the required information (images, text, metadata, keywords, competitors, etc.) from your URL, then uses these parameters to automatically generate thousands of different creatives for all sources.
PS: If you would like to learn more about PPC automation (what are the benefits, how to get started, etc.) check out this comprehensive guide by SEMrush.
Marketing lessons that will give wiiings to your business
Back in the early ‘80s, Dietrich Mateschitz was in Bangkok for a business trip. The jetlag was weighing on his mind, and locals recommended Krating Daeng, a Thai beverage claiming to boost performance and concentration.
Dietrich took a sip, had his very own eureka moment (or at least that’s how we’d like to imagine it), and Red Bull was born. Though it started from humble beginning in the 80s, Red Bull has since become an icon – and their marketing hasn’t exactly been conventional. So what are the secrets to their marketing success?
Kenji Farré extrapolated some of the principles behind the huge success achieved by RedBull. So, let’s see if we can use some of them to give your marketing an energy boost.
- Create your own event: In the beginning, Red Bull didn’t have much budget to advertise on TV events. Instead, they created their own event: The Red Bull Flugtag (which translates to “flight day”). Given the absurdity of the event, large crowds began gathering to witness the spectacle, and in 2012, 220k people attended the event. Bingo!
- Guerrilla marketing: In their early years, Red Bull placed empty cans in crowded public areas to create the impression that the brand was popular. Social proof at its finest! They could even target specific groups of people by leaving cans on college campuses, stadiums, or nightclubs. On the other hand, this campaign caused some controversial responses…
- Sticking to their niche: While Coca Cola, Pepsi etc, have pressure from investors to diversify and expand, Red Bull is a private company. This gives them the luxury of being able to do, essentially, whatever they want.
- Selling a story: Many of Red Bull’s marketing activities are about creating a narrative. Sponsoring events ranging from record-breaking orbit jumps to Formula One race cars is not so much about selling drinks, but rather about associating Red Bull’s brand with adventure, thrill and adrenaline.
- Getting the name right: When drinks with caffeine started to come out, people called them soft drinks or soda. Coke called it “Coca-Cola in the morning.” But nobody was as ingenious as Red Bull to call its own an “energy drink”.
Turns out, Red Bull is a lot more useful than just keeping us up at night to run ad campaigns – there’s a lot to learn from their marketing. And we swear we’re not writing this after our third can today…
FACEBOOK: Additional support and training will be available within Facebook’s Startup Accelerator program as part of a push to make the platform more e-commerce friendly.
AMAZON: In a response to the big tech hearing last week, the California and New York attorney generals, along with the U.S. Federal Trade Commission, are investigating Amazon’s treatment of third-party sellers.
TWITTER: The term ‘Rate Limit’ probably meant nothing to you until yesterday, but if you were on Twitter at all, you might have experienced some issues. The company confirmed it was a backend issue and has been fixed.
INSTAGRAM: Today’s a great day to post an Instagram story. New fonts have been released, and there are plenty of options to choose from.
SEO: A new episode of the Search off the Record podcast with Google’s John Mueller, Martin Splitt, and Gary Ilyes dropped yesterday, and it packs some great information.
GOOGLE: Let the games begin! As reported by Brian Freiesleben on Twitter, Google is beginning to implement a trivia section in SERPs.
You couldn’t stop trying to figure out the answer to this one, could you? If you missed it in the intro, the question is:
Why was the phrase “cow eating unit of bananas lavishly” searched 4,550% more than usual within the past week?
Cool tech, (funny) business, lifestyle and all the other things marketers like to chat about while sipping cocktails by the pool.
There’s a weird-but-cool ‘video game’ about New Zealand – but you can’t play it
New Zealand doesn’t make national news too often (except when Bret and Jemaine are having band meetings), but a new marketing campaign from their tourism board is certainly drawing some attention with a video game that’s not actually a video game.
So, what is this marketing campaign-slash-video game, exactly? Simply, it’s a virtual tour of some of New Zealand’s most incredible destinations. What makes this different from most virtual tours is that it’s designed like a video game, with HUD overlays and a menu screen.
To drive their point home, New Zealand Tourism partnered up with Australian streamer Loserfruit, who streamed the virtual tour as if it was a video game. You can check out the virtual tours for yourself here.
This is, without a doubt, something we would only expect to come from New Zealand and we’re loving it. Though borders are still closed – NZ is pretty much coronavirus-free, so we don’t blame them – now isn’t a bad time to start planning a vacation.