We’ve dissected hundreds of ads from about a dozen unique and successful brands in 2021.
There are 5 ad types that seem to come up as the core of any paid social campaign.
User generated content, aka UGC
Whether done by real users or through paid actors, all brands use this. UGC can have many angles:
Addressing objections
You must gather info about the common objections buyers have then use them as angles in your ads.
Here’s an example of Snow addressing the price objection (or reframing it).
Social proof
An ad showing past customers, positive reviews and more. Here’s how PEEL does it.
High-quality static product images
With all the talk of video taking over, we’ve seen that all brands have high-quality product images in their paid social mix. NUGGS and Huckberry are good examples.
Celebrity endorsement
This ad type seems to be what pushes a brand from low 8-figure yearly revenue into the mid-8 figure or even 9 figure revenue.
Ellen is a common celebrity that shows up in such endorsements so that could be your starting point. We’ve seen her for both Goli and Snow.
But that’s not all…
By all means, these are not the only ad types but they serve as the base of most paid social campaigns we’ve analyzed.
