Pinterest Import now available, plus four other big updates
Better pour yourself a tall one… of coffee.
Because Microsoft just announced several new features, and they’re anything but micro.
Hello, Pinterest Import: Microsoft Import—which helps you bring campaigns, ads, and assets from other platforms—now includes Pinterest.
That should make it easy to import data from Pinterest Ads to your Microsoft Audience Network, optimize your campaigns, measure results, and more.
You here too, Performance Max? Microsoft is also building a feature within Google Import to help you fly in Performance Max campaigns.
The feature is currently in closed beta, but you can sign up with your account team and import Performance Max campaigns as Smart Shopping Campaigns and Local Inventory Ads in Microsoft.
OK, three more ads updates:
- You can now manage Multimedia Ads for search campaigns in the Microsoft Advertising editor.
- Cruise ads and Tours and Activities ads are now generally available to advertisers.
- Subdomains in Dynamic Search Ads (DSA) are also available worldwide.
Phew, is that it, Microsoft? We just got warmed up…
Why we care: The new ads additions could help you integrate and optimize your campaign efforts for better results across channels.
And given the impending holidays, it’s good timing.
Search Ads beats Meta, seconds Google
It’s been more than a year since Apple’s App Tracking Transparency (ATT) update, and truth be told, it’s not all bad…
… At least, not for Apple.
No bruises on this fruit: According to a recent study by InMobi’s Appsumer, Apple Search Ads reached almost 95% year-over-year growth in terms of advertiser adoption.
That puts Apple second after Google in advertising dominance and bumps Meta to third, with Meta’s adoption dropping 3% to 82.8%.
Steady goes: Apple’s Search Ads also plucked reliable share-of-wallet gains, growing to 15% since the beginning of 2022.
And if rumors are true, Apple could be launching its own demand-side-platform next.
Why we care: If you’ve been affected by the ATT update and are looking for alternative ad channels that are getting return on ad spend these days, you might want to bundle Apple Search Ads with your stack.
It’s clearly working for many advertisers. It might work for you, too.
Fully-licensed UGC, on demand. Here’s where brands like Native and Imperfect Foods get it…
Well-known fact: Content made by real people outperforms traditional content in paid social campaigns.
The problem: Getting in touch with micro-influencers, making deals, and getting the videos produced according to your request is like walking barefoot on broken glass.
So how do you keep a steady supply of user generated content (UGC) to sustain your campaigns?
Problem solved: Work with minisocial! It pairs brands with micro-influencers to create fully-licensed UGC, and campaigns take 10 minutes or less to whip up.
Native has run dozens of campaigns with minisocial and uses their UGC content everywhere.
Imperfect Foods relies on minisocial to create testimonial-style UGC ads for their paid marketing channels.
minisocial is already accessibly priced… But right now they’re offering a special discount only to Stacked Marketer readers, where you can get started for as low as $1,700.
Don’t know what to send to your email list? Try these evergreen emails
Acquiring new customers costs five times more than retaining existing ones.
But retention is hard. You don’t want to be that annoying sales rep who tries to sell you a product for the fifth time… but you’re also running out of ideas.
As Chase Dimond points out in this Twitter thread, you should always have evergreen emails up your sleeve for when you’re out of creative juice.
Here are some of his favorite evergreen email types…
The soft teach: This is where you educate subscribers just enough for them to feel they need your product or service.
You want to give enough value to show authority and credibility, while sparing the details.
The FAQ email: Think about your potential buyer’s objections, then turn them into questions and answer them.
This format helps you turn objections into selling points. Plus, it positions your product as a better alternative to what’s on the market.
Show the future: Can anything tickle your prospect’s imagination better than a picture of a better life after they’ve purchased your product?
Share a testimonial or a success story and show your customers how they can achieve a similar result using your product.
The explainer: Practice what you preach. If your product promises great things, walk customers through the ways it delivers on your promise.
The mythbuster: Expose a common myth in your industry and tell your potential buyers the truth about it.
Then, tell them what to do instead, and show how your product can help them achieve the best results.
There you go… five evergreen emails you can keep on file. Chase includes a brief outline example for each of the email types in his thread, so keep it handy for reference.
Now get out there and retain those customers!
This ad channel gets 3x more engagement than paid social. Why are you ignoring it?
If you haven’t yet, here are five reasons to try newsletter advertising with Swapstack:
- Newsletter readers spend minutes reading your ads, not seconds.
- Your ad doesn’t compete for attention with 15 other brands in the same feed.
- You can advertise at scale in hundreds of micro-newsletters with super niche audiences.
- Swapstack’s Plug & Play affiliate program let’s you pay per conversion.
Three things you can do right now to close a sale
Did you know that there are 30+ so-called “closing techniques” that marketers use to make sales?
Some you may know intuitively; some of them you may have studied.
Below are three of our favorites that you can start implementing today:
- The Artisan Close: Imagine a plumber comes to your house, spends 5 minutes working, and charges you $200. Now, imagine a different plumber takes 6 hours to do the same thing. The latter feels more valuable, even though both plumbers accomplished the same result—this is the Artisan Close. The more effort people think went into your product, the higher its perceived value will be.
- The Assumptive Close: Ever watched a realtor give someone a house tour? They use phrases like “here’s your living room”, and “your grill can go here, on the deck.” This is the Assumptive Close, and it relies on a concept called “future pacing.” Get people to visualize their life as if they’ve already made the purchase, and it’ll be harder to say no when you make the offer.
- The Best Time Close: Ever heard the phrase “supplies limited”? Then you’ve experienced the Best Time Close. It’s helpful to use this close even when you don’t feel it’s particularly necessary. For example, if you only stock a Christmas item during the winter season, the line “We only sell this product during the month of December” can boost conversions—even if people were only going to shop for it in December, anyway.
There are dozens more ways to close, and we’ll highlight a few more of them in this section of the newsletter in the weeks to come.
By the way… This insight comes from our newest report, which is packed with examples of marketers using psychological principles to make sales. You can get access by joining Stacked Marketer Pro here.
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SEO: Can you tell Google not to rank your website in specific regions? Not really… and there’s no need to. According to Google’s Gary Illyes, the search engine “can figure it out from other signals,” like how you handle users on the site.
ADVERTISING: One ad over and over and over… Do streaming services have a frequency cap problem? If you ask viewers, the answer is yes. So if you want people to not hate your brand, find out if the platform offers a cap.
GOOGLE: Making local advertising reports—and planning team lunches—just got easier. Google added a new feature to Docs that allows you to place a Google Maps “chip” directly in the Doc, pulling relevant location data. Nice.
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Two in a corner, one in a room, zero in a house, but one in a shelter.
What is it?
You can find the answer here.
Cool tech, (funny) business, lifestyle and all the other things marketers like to chat about while sipping cocktails by the pool.
Every year, thousands of people gather in a small village near Valencia, Spain.
And they fight… with tomatoes.
It’s called La Tomatina, and it might be the world’s biggest food fight. And in case you think we’re making this up, here are the photos.
Oh, and if you’re worried about food waste, don’t worry. All the tomatoes are overripe, low quality, and inedible.
Which makes catapulting one against your friend’s forehead very satisfying…