Twitter and Instacart have several ad updates
New ad updates on popular platforms mean one thing: a first-mover advantage for whoever utilizes them first.
Twitter has announced a slew of updates, including a new “site visit optimization” goal that should drive more relevant visitors to your website. This goal, according to Twitter, reduced the cost-per-site-visit by 31% compared to other existing updates.
Instacart has announced “brand pages”, which are essentially pages where users can shop. The company also announced auction-based ads that allow businesses to promote content to consumers.
What this means for you: If you’re a CPG (consumer packaged goods) brand, then the Instacart announcement could be something exciting. If you’re in the B2B market, Twitter’s 31 percent lower costs might just turn it into a positive ROI channel for you.
Earnings from Microsoft show Search and LinkedIn advertising revenue are on the up-and-up
While still far behind the likes of Google and Facebook, it’s good to see LinkedIn and other Microsoft ad products growing and giving more marketers alternative channels to tackle.
In Q2 of Microsoft’s financial year, search and news advertising grew to over $3B, which was better than the company expected.
Of course, the holiday season helped these results, with higher demand for advertising but Microsoft is expecting that in the next quarter, growth will continue but should be somewhere between 15% to 19% (mid-to-high-teens, as they put it).
The Crew’s thoughts: While this isn’t a game changer, Microsoft ad products are going in the right direction. They see stronger demand but we also know from our daily news that they regularly bring new features to make work better for advertisers. They won’t beat FB or Google anytime soon but they will remain an option.
Stop wasting time looking for mediocre influencers
Did you know that there are about 50 million influencers in the world?
This means that if you’re looking for the right creator, you need to go through a pool of millions of creators.
If you do the research manually… it’s like digging for gold in an exploited mine.
Don’t waste your days scraping the soil with your nails and fingers.
Instead, turn to the tool 1,600 brands use – Upfluence will help you find cut-throat influencers in a matter of minutes.
How? Upfluence runs through your customer base and identifies the people that already like your brand and have a strong social media following.
Just starting out with no customer base? Find your next positive ROI partnership among Upfluence’s database of vetted influencers. It only takes minutes to find your match using their custom filters.
Lower the risk by making data-based decisions: With Upfluence’s analysis tool you can analyze creators’ audience demographics, engagement rate, posts performance, posting habits, past collaborations, and more.
41 email marketing experts share their predictions for 2022
In 2021, the inbox war got a little bit more competitive.
First, iOS15 shook marketers with new privacy restrictions. Then, with advertising being less effective, (thanks again, Tim Cook) more and more brands became aware of the power and necessity of email marketing. Therefore, more brands invested more resources in this good old marketing channel.
Nobody knows what 2022 will bring us, but this piece by Uplers gathered the predictions of 41 email experts.
Here are some:
- Companies are getting less traffic and conversions for the money they put in paid campaigns and social media. Hence, in 2022, marketers will shift their budgets from PPC and social ads to email and SMS marketing.
- iOS15 will push brands to focus on conversion KPIs rather than engagement. And segmenting lists by iOS and non-iOS subscribers will be essential to analyze campaigns’ results.
- Senders will have to dive into the “amazing world of deliverability” and will understand that buying lists, rotating IPs, or hiding behind sub-domains and different domains don’t work anymore to get their emails delivered. Check Stacked Marketer’s Deliverability Guide to understand what works instead.
- The dark mode is no longer an up-and-coming trend. More and more people are adopting it, hence, you better optimize your emails for dark mode.
- With ESPs evolving and giving businesses much more data about their subscribers, brands will be able to segment their lists on a deeper level. And they will be able to further personalize their campaigns and create individualized journeys.
- With the rise of popular newsletters like Morning Brew, The Hustle, and of course, Stacked Marketer… using emails as teasers to send the reader somewhere else will go out of style. And brands will start including the whole content in their emails.
- More marketers will start adopting AI for email marketing, with uses such as CLV prediction, engage-time optimization, and content recommendations.
- With data being less reliable, storytelling will become more central in email marketing strategies.
Check the original post to find the rest of the predictions.
Create a high converting form with this free tool
More email subscribers = more money for your business.
That’s why it’s important to have a high converting sign up form.
Campaign Monitor’s article, The Anatomy of a High-Converting Signup Form, will help you dissect your lead gen form to give it the pizazz it needs to increase your sign ups.
And here you can use their free builder to create a custom form with ease.
Facebook is (becoming) the new Yellow Pages
Google is the new Yellow Pages. Apparently, Facebook wants a piece of the pie too. In the past months, they’ve announced several features for their Instagram, WhatsApp, and (of course) Facebook app that, if successful, can definitely put them on the map as “THE” place to discover local businesses.
1. Instagram adds a “Map Search” tool
They’re currently testing it in Australia and New Zealand. This tool will enable users to discover real businesses on the in-app map. Users will also be able to see people who’ve tagged themselves at that particular location.
2. WhatsApp adds a business directory
Currently, they’re testing this in Sao Paulo, Brazil. Similar to the Instagram tool, this will allow you to find businesses nearby. This is closest to the idea of Facebook becoming the next yellow pages.
3. Facebook expands its “Business Explore” tool
In a series of announcements, Facebook said they’ll be expanding their “Facebook Business Explore” tool to people in the US, Australia, Canada, Ireland, Malaysia, New Zealand, Philippines, Singapore, South Africa, and the United Kingdom. This is a tool that will show you similar businesses as you hover over a post by a particular local business on your Facebook news feed.
If these experiments succeed and roll out to all users, the phrase “Google is the new Yellow Pages” will get a small addition… “and Facebook.”
How you can own a $33k/year profit business in the Interactive Voice Response space
When you call a well-known business, you usually get an automated message that tells you what to do based on what you want.
“Thank you for calling XZY. Please press 1 for this, 2 for that, or 3 for voicemail.”
That’s a powerful automation called Interactive Voice Response (IVR) that helps businesses improve their customer service and build trust with customers.
Flippa has listed a company that provides this exact service to others. It’s called CallDome, and it’s been around for over 2 years. Last year, it made USD $52,488 in revenue and USD $33,302 in profits–that’s a 63% profit margin.
If you win our USD $25,000 business giveaway, you’ll be able to pay for more than half the price of the business (the sale price is USD $35,000).
If you haven’t entered the giveaway raffle yet, here’s what you have to do. Refer at least one person using your unique referral link before February 4th.
Each referral equals one entry. Good luck!
GOOGLE: Surprise, surprise! Google’s Product Review update doesn’t apply to reviews of places or things.
BUSINESS: Don’t hide your bad reviews. The FCC fined a fashion retailer for blocking negative reviews.
NATIVE: It’s not only Instagram and YouTube who try to copy TikTok. This native ads platform also joins the crowd with its own spin on the “For You” page.
WORDPRESS: It’s here. WordPress has just released 5.9, code-named “Josephine.”
Why is Santa so good at Karate?
You can find the solution here.
Cool tech, (funny) business, lifestyle and all the other things marketers like to chat about while sipping cocktails by the pool.
A woman checks her spam folder and discovers she’s won the lottery
What is the last place you’d expect to hear that you’ve won the lottery? The spam folder.
That’s the case for this Michigan woman who checked her spam folder and discovered she’d won the lottery.
“I saw an ad on Facebook that the Mega Millions jackpot was getting pretty high, so I got on my account and bought a ticket,” said Laura Spears from Oakland county.
“A few days later, I was looking for a missing email from someone, so I checked the spam folder in my email account. That’s when I saw an email from the lottery saying I had won a prize. I couldn’t believe what I was reading, so I logged in to my lottery account to confirm the message in the email.”
What can we say, except congratulations Laura!