What to expect from this deep dive
The buy-now-pay-later (BNPL) industry is taking the e-commerce world by storm. Affirm is one of the market leaders in the US.
Here’s what you’ll find inside this deep dive:
- How to use your partners to get traffic.
- How marketing to businesses is different from marketing to end consumers.
- What is “powered by” marketing and how to use it for your e-commerce business.
- Why providing “quick wins” is key to higher conversion.
- How to tailor your message to different acquisition channels.