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Psychology of Marketing
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What to expect from this deep dive

The buy-now-pay-later (BNPL) industry is taking the e-commerce world by storm. Affirm is one of the market leaders in the US.

Here’s what you’ll find inside this deep dive:

  • How to use your partners to get traffic.
  • How marketing to businesses is different from marketing to end consumers.
  • What is “powered by” marketing and how to use it for your e-commerce business.
  • Why providing “quick wins” is key to higher conversion.
  • How to tailor your message to different acquisition channels.

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