AI, AI, AI, the machines took over!

 

 

FROM THE CREW

If we’re not there already, could you move us to Primary, please?

It’s easy. Here are the steps you have to take:

  • For mobile: In the top right corner of the app, hit those 3 dots, tap “Move to” then “Primary”
  • For desktop: Go back, then drag and drop this email into the “Primary” tab. It should be the far left tab. Confirm this for the future too by clicking “Yes”, like in the GIF below.

If you’re feeling extra generous, you can also move any previous emails that didn’t make it to your main inbox.

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Why are we asking you to do this? Because several of you lovely people told us that some of our newsletters aren’t being delivered where you expect it to be.

We assume this is happening because many of you are new and Gmail took notice of this, so we’ll keep this reminder here for the coming week.


FACEBOOK

Using AI to fight creative fatigue

Do your retargeting creatives burn out fast?

This is a common issue, simply because retargeting audiences are usually smaller than cold audiences. However, this retargeting set up shared by Josh Graham, which leverages Facebook Dynamic Creatives, might be an easy fix.

The idea is that you upload the creatives and the ad system rotates them to keep’em fresh.

The recipe

Here’s how Josh does it:

  • Audience: All Website Visitors in the last 30 days., excluding purchasers.
  • Two ad sets targeting the same audience but leveraging two different types of creatives: Customer reviews and FAQs. Both optimized for purchases on 1-day click attribution.

+ Ad set using reviews: Here you can build five different ads based on five different users’ reviews, using the review as the the copy and UGC pieces as creatives.

+ Ad set that uses FAQs and common buyer objections: Here you can go with your website FAQs section and look for comments on your ads to catch common objections. For the creatives, Josh uses product pictures and videos.

So, once you have all these ads set up you can leverage Facebook Dynamic Creatives features to make them rotate to the most appealing users.


TIKTOK

Pro-tips to surf the rising wave of TikTok

TikTok is opening up cracks in YouTube’s video domination. According to studies, kids in the UK, US and Spain spend nearly as much time consuming videos on TikTok as on YouTube.

This is just another sign of the incredible rise of this app among internet users.

TikTok isn’t only for kiddos, though: 58% of TikTok users are aged between 18 and 34.

As you saw on Stacked Marketer, we’re not lacking in success stories for e-commerce campaigns, either. Soooo, maybe you’re interested in the following post.

Running TikTok influencer campaigns the right way

Every medium is different and here’s what you want to know when working with TikTok influencers:

+ Work with TikTok native creators: Instagram and YouTube influencers shifting over to TikTok usually have less engaging content and higher paying expectations than TikTok-first influencers.

+ Consistency matters: TikTok’s algorithm is much more volatile than other platforms. This means that many posts are “hit and miss” and it might take a week or two before they start to trend. With this in mind, if you’re looking to achieve virality you gotta post consistently for two to three weeks.

+ Give freedom to creators: Give influencers more room to tailor their content to TikTok specs and tone of voice.

Experiment with influencer selection: TikTok provides a vast number of influencer types: dancers, artists, magicians, athletes. So, test as many as you can even if it seems like an unconventional partnership. These can lead to big hits!

Look at the TikTok Creators Marketplace to find your fit.


EMAIL

Advanced segmentation strategies to grow email revenue by 3.5x

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We’ve put a lot of focus on email this week, but that’s because we’ve found so many interesting posts. And here’s another one, shared by Joshua Chin (again).

This time he shares some advanced segmentation strategies that helped him grow his clients’ revenue by 3.5x. Let’s have a quick look at what he had to offer.

+ Product Research: Knowing which products your customers are interested in will help you predict their future behavior and allow you to communicate with them in the best possible manner.

Some of the top email automation flows that contribute the most conversions are:

  • Cart abandonment or cart recovery.
  • Browse recovery.
  • Add to Cart.
  • Shop Now.

Personalize your campaigns by sending these targeted segments content based on their site behavior. You could also showcase similar products to increase the average order value.

+ Purchase Frequency: Trigger layers, that one-message-fits-all kinda communication based on just active and inactive segmentation, doesn’t always work. You can go deeper by turning their browsing activity into more conversions.

He shares some examples of talking specifically to customers who purchased from your store within the last three months and those who purchased six months ago.

+ Price Sensitivity: More than the sales event customers, figure out the highest spending customers of your store and send them timely reminders of key product launches, pre-sales discounts and allow them to opt-in as your VIPs to gain access to bigger and better discounts.

You could also segment your customer based on historical lifetime values (LTVs) and predicted LTVs based on the kind of data availability you have. Remember, 80% of your revenue comes from 20% of your customers.

+ Exclusion segments: Even if you already have a lot of segmented lists, it’s important to apply exclusions. These help your email deliverability, sender reputation and to avoid sending redundant emails to the same customers.

Well, if you want to get into the crux of things with some insightful examples of these segmentations, check out his original post here.


ROUNDING UP THE STACK

  • E-COMMERCE: The US travel ban on Chinese flights is just for passenger flights, not cargo. There might be some small carriers that do use private flights to ship e-packets, but that’s something you’ll have to take up with your supplier.
  • FACEBOOK: FB will now add labels to the Pages and Ad Library of state-controlled media entities. It will also block advertising from state media into the US before 2020 elections.
  • BING: New Site Scan tool under Bing Webmaster tools allows you to automatically check for common technical SEO issues of your websites.
  • YOUTUBE: This new feature for creators will allow them to boost merchandise sales, and it offers a new report for measuring revenue.
  • FACEBOOK: The feature allowing you to transfer Facebook pics to Google Photos is now available globally.
  • BUSINESS: Looking for a business idea? Why not bootstrap your growth on the back of a larger company that’s already growing? Here’s a list of companies that already did it. Downside: You’ll depend on other companies.

BRAIN TEASER

What is the oldest living insect?

You can find the solution here.


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POOLSIDE CHAT

Cool tech, (funny) business, lifestyle and all the other things affiliates like to chat about while sipping cocktails by the pool.

New stars, new life? AI does the trick.

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We as marketers have seen many cases where Artificial Intelligence (AI) has been extremely beneficial to us in a number of ways.

Writing content, creating deep fakes, crafting ad creatives and what not!

But thanks to Gaia satellites built by the EU space agency, this AI system has been able to spot thousands of new stars that could hold clues about the formation of the Milky Way.

More than 2k new protostars have been discovered, which are infant stars that form in clouds of gas and dust.

It doesn’t end there, though. Some enormous Herbig Ae/Be stars, whose mass is at least twice that of the Sun, were also spotted.

Using a subset data of 4.1M stars likely to contain the target protostars, the AI tool scanned the data to create a list of 2,226 stars that were likely Herbig Ae/Be protostars.

The results showed that the AI tool could accurately predict which stars would be Herbig Ae/Be classification.


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