Analytics changes

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GOOGLE

New privacy changes just hit Analytics

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Here’s some privacy trivia for you:

Low search volume can leave sensitive user data vulnerable, regardless of the query.

So Google made a couple of changes to the Google Ads search queries report in Universal Analytics (UA) and a few dimensions in Google Analytics 4 (GA4), including:

  • Google Ads query.
  • First user Google Ads query.
  • Session Google Ads query.

First, privacy: Google says these changes will protect user anonymity by “only reporting on terms that have seen sufficient search volume across Google searches.”

Under the hood: The changes in GA4 should provide data that’s more consistent with Google Ads reports.

However, the query reporting in UA just became more limited.

Why we care: Since you’ll have less data to rely on, make sure you’re squeezing every insight possible from your reporting.

If you haven’t migrated to GA4 yet, this is just one more reason to hurry up.


SOCIAL MEDIA

TikTok rules the Facebook feed

Ever come across a pond so covered in algae, you can’t see the water?

That basically sums up Facebook’s relationship with TikTok right now…

Green and viewed all over: In Meta’s recent Widely Viewed Content Report, Gizmodo discovered an interesting insight… TikTok accounts for 35.9M of the views in users’ feeds.

That makes TikTok links the most widely viewed links out of all websites in the US.

TikTok also took fourth place for most widely viewed domains, racking up 108M views.

Why we care: If you’re looking to increase organic reach and engagement on Facebook, posting TikTok videos and links may prove to be a decent cheat code.

At least until the algorithm changes…


SPONSORED BY #PAID

“Half the money I spend on influencers is wasted; the trouble is I don’t know which half.”

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Yes, we totally edited that famous quote… but you get the point:

When it comes to tracking the results of influencer campaigns, most businesses are blindfolded.

They don’t know how their campaigns are performing or what content is working.

There’s no reason to campaign in the dark.

#paid delivers exclusive and custom research methods to help you measure and optimize your performance in real-time:

  • Data modeling shows whether your campaigns are lifting sales.
  • Through #paid’s brand lift studies, you can find out which content is driving brand performance.
  • Traffic lift studies show you how much traffic your ads are delivering to local stores.

At any point, you’ll know with certainty which campaigns are working and why.

Measure the ROI of your influencer marketing campaigns.


ADVERTISING

5 proven ad creative types that can boost your sales

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Less than three seconds.

… That’s the time you have to grab the attention of your potential customer before someone else does.

Which is why you need to produce magnetic creative assets.

If you need inspiration, Rahul Issar recently shared an interesting thread of ad creative types that had the most profitable ad spend in the last few months.

Let’s get swiping…

1 – Founder style. How do you build relationships and trust with your customers? Easy. Take them behind the scenes.

This is where you talk about your brand: How did you start the journey? What inspired you? Show customers there are real, committed people involved in your story.

2 – Voice-over. Morgan Freeman’s monologues, David Attenborough’s documentaries, your product benefits… Everything sounds better narrated, right?

Have someone narrate how to use your product while showing top performing clips from creators and mash it all together.

3 – Featured in… Social proof is king. If you’ve been featured in big publications, or even well-known websites in your niche, turn that into an ad.

It’s the easiest creative to make.

4 – Us vs. them. Don’t be afraid to call out your competition, highlighting why your brand is better than the “average” one.

You can use a static image of a neutral competitor product on one side and your product on the other. Then, use text overlay to write some crucial benefits.

5 – UGC testimonial. Have a paid creator or recent customer talk about their problem before introducing the product.

Let them describe how to use it, when to use it, and how the product improved their life and solved that particular problem. Remember, people trust other people over brands.

And that’s it! But only because we’ve run out of space. If you want to see image examples and a few more tips, we recommend reading the entire thread. Happy creating!


SPONSORED BY PINS 4 PROFIT

How a leaked MIT paper can help you gain influence in your market

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Scratching your head over how to launch profitable Pin Ads? It takes just 10 steps… and Lindsay Shearer of Pins 4 Profit walks you through each one!

She will also reveal the creatives, funnels, and targeting strategies that generated millions of dollars of revenue through Pinterest Ads.

You can download her most powerful strategies for free.

… And if you qualify, you can get up to $20K in Pinterest ad credit, too.

Get started with Pinterest Ads now.


THE CREW’S INSIGHTS

What you can do about “quiet quitting”

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Unless you’ve been sequestered away in a fallout shelter for the past month or two, you’ve probably heard of “quiet quitting.”

If you’re unfamiliar: Quiet quitting is a broad term used to describe the act of doing the absolute minimum at your job. Or, at least, not going above and beyond.

Basically, talented people feel they’re expected to do too much, and employers feel their employees are slacking off.

It’s indicative of an overwork culture that’s more common to the US than, say, Vienna‚ which is where we’re located.

Here’s how we think about it:

  • We set clear, specific output goals. If they’re hit, everyone wins. People shouldn’t be expected to do more, or less, than they’re asked. Good managers set good expectations, and good team members deliver on those expectations.
  • We expect our team members to do good work. It’s no surprise that better work reaps better rewards. Doing the bare minimum is harmful to team members and to their employers. At Stacked Marketer, we set high expectations for quality of work—and we think it shows.

The Crew’s insight: Much of the “quiet quitting” frustration appears to come from poor management which, in turn, results in poor output.

Our advice? If you feel like quiet quitting, talk with your clients or your manager about expectations.

If you have team members who you feel are doing the bare minimum, have an honest chat with them about what’s expected.

Transparency can solve many problems, and this may be one of them.


ROUNDING UP THE STACK

COPYWRITING: “I don’t know who you are, if you’re legit, or why you’re here. Now, what did you want to sell me?” That’s the POV of every potential customer when you show up with your ads. Don’t know what to say? Hire Joe.*

INSTAGRAM: Ever seen or posted Instagram posts that are overloaded with hashtags? Yeah, nobody likes them… including Adam Mosseri, head of Instagram. Take note, social media managers!

META: Order in the court. Meta is facing a $402M fine for failing to comply with Europe’s General Data Protection Regulation (GDPR) when it comes to children’s privacy settings on Instagram, even though Meta claims the problem has already been fixed.

INSTAGRAM: Looks like you can now duplicate Reels drafts, which should make it easier for you to create different variations of the same piece of content, among other things. Seems useful!

*This is a sponsored post.


BRAIN TEASER

What five-letter word becomes shorter when you add two letters to it?

You can find the answer here.


POOLSIDE CHAT

Cool tech, (funny) business, lifestyle and all the other things marketers like to chat about while sipping cocktails by the pool.

Stop that ostrich!

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Believe it or not, ostriches are creating big problems for a certain Thai zoo.

They like to run, they run fast… and they run away frequently.

It’s so common that the zoo took escape prevention drills to the next level:

They dressed one colleague like an ostrich and made him sprint away from his would-be captors.

It’s not the worst team-building exercise we’ve come across…

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