Andrew Payne & Anton Kornev workshop on Push Traffic: White and grey hat strategies. What happened to 3.2B FB accounts since April? How to find 7 figures niches.

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FACEBOOK

Facebook’s actions against harmful content

In its continued war against fake accounts and harmful content, yesterday Facebook shared a report which shares detailed data about the actions they have already taken to make Facebook a better place.

This report also covers their activity on Instagram and includes stats and data from Q2 and Q3.

In addition, Facebook shared more data about harmful content. Plus, you’ll find the metrics Facebook used to identify this content.

Facebook also launched a page where people can view examples of how their Community Standards apply to different types of content, and to help understand where Facebook draws the line.

Find the whole report here.


TIKTOK

TikTok strikes back

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The TikTok vs Facebook battle is surely something that will keep us engaged for the coming months. Who needs KSI vs Logan Paul when you’ve got this battle of the titans?

Yesterday, we brought you news of Instagram’s launch of Reels; a video feature clearly copied from TikTok. Now, it seems that TikTok has been busy fighting the competition themselves.

+ TikTok is running advertising campaigns specifically targeting Facebook advertisers in order to lure them to their own ad platform.

+ Recently, TikTok opened an office in Mountain View, just a few minutes away from Facebook’s headquarters. And it’s not just to move into the heart of Silicon Valley, but also to poach Facebook’s employees from them. They’ve already hired two-dozen former Facebook employees, reportedly offering better packages to draw talent away from its competitor.

+ A report shared by BuzzFeed News showed how Mark Zuckerberg, before trying to stop TikTok, spent 6 months trying to buy the app. This was back when its name was still Musical.ly, before ByteDance bought it.

+ Even more interesting… some Facebook employees have reported that “Facebook is so pissed that they can’t beat TikTok that they’ve turned to lobbying in Washington to fight their fight.”

Apparently, all those concerns about TikTok’s censorship problems are just Facebook’s way to rule this war.

Well, we don’t know if Facebook will continue its fight the same way or resort to other tactics.

However, to see the end of this fight, we gotta wait and see how Reels is received by the crowd. Then there’s the small matter of what will happen when TikTok finally opens its self-serve ad platform.


SPONSORED

⚒️ These 2 workshops at Affiliate World Asia 2019 tackle 2 of the hot topics going into 2020

Look, you’re probably already filling up your schedule for Affiliate World Asia 2019 so we had to bring you a couple events high on our list of attending… Two workshops, each on a topic that gained more and more traction in 2019 and will continue in 2020 as well.

Why attend? It’s free with your pass, and like us, you should be squeezing every ounce of learning from Affiliate World. Unlike most conferences, Affiliate World actually has really good content, and most of the time you have to wait months before it’s released online.

Here’s what you need to know…

COD – Cracking into Untapped Markets in 2020

When: Time: 1:55pm – 3:00pm, December 5th, Day 2
Where: Breakout Stage
Who: Prateek Dwivedi & Om Thoke
What:

  • The potential of dropshipping & COD in India.
  • Good vendors and fulfillment partners.
  • The basics to getting the benefits right, including pro scaling strategies.
  • Preparing for breakpoints like the Indian festival Diwali, Chinese New Year, etc.

Push Traffic Workshop: Building Successful Campaigns, Collecting and Monetising Subscribers, and Strategies to Scale

When: Time: 3:00pm – 4:00pm, December 5th, Day 2
Where: Breakout Stage
Who: Andrew Payne & Anton Kornev
What:

  • General overview on Push Traffic, the technology, and the future of it.
  • Strategy discussions on desktop versus mobile, high volume method, grey hat techniques, niche method, and more.

Mark your calendar and we will see you there. Oh, you haven’t booked your AWA19 ticket yet? Now’s the time to get it. Around  $301 off if you act quick – the price will increase in 24 hours.

Get your Affiliate World Asia 2019 ticket right here.


E-COMMERCE

The Shopify Optimization Checklist

Earlier this week, we talked about Google’s new plans to shame slow loading websites with a badge. This badge would appear red for slow loading sites and green for those that have a speedy load time.

We’ve said it before, but we’ll say it again. This isn’t just about a Google badge: Your website loading time is directly proportional to the conversions on your website.

As per this skilled case study, shared by Matt Tanguay:

  • 79 percent of customers “dissatisfied” with web performance are less likely to buy again.
  • 64 percent of smartphone users expect a website to load in four seconds or less.
  • Half of desktop shoppers expect webpages to load in two seconds or less.
  • For sites making $100k a day on average, a small 1-second improvement in page speed yields an additional $7k in revenue.
  • Just a 1-second delay in page load time results in an 11 percent loss of page views and 7 percent reduction in conversions.

Well, BFCM is just around the corner and you’re undoubtedly prepping to bring in lots of site visitors. It makes sense for you to spend some time improving your website load speeds, but how exactly can you do that?

Here are some simple things recommended by Shopify that will help you improve the page load speeds:

  • Use fast and reliable hosting.
  • Use a Content Delivery Network (CDN).
  • Use Google Tag Manager for tracking purposes.
  • Prioritize testing and optimizing your mobile performance.
  • Minimize the use of quick view windows.
  • Minimize the use of Liquid for-loops.
  • Use Shopify’s built-in image size parameters to minimize thumbnail sizes.
  • Eliminate or minimize homepage hero slides.
  • Remove any apps you’re not using.
  • Compress and reduce images (both file size and number of images).
  • Minify your code.
  • Reduce redirects and broken links.

Google also recommends reducing the number of page elements and the number of images present on your website.

For more details on Google’s tools, refer to our previous post.


ROUNING UP THE STACK

  • SNAPCHAT: Planning to use Snapchat as part of your marketing mix this Q4? Check out these latest insights looking at how Snap users research and purchase, and how brands can connect with them via the app.
  • E-COMMERCE: Alex Fedotoff shares his strategy on finding unlimited and proven dropshipping products that made him 6 – 7 figures.
  • SEO: At SMX East, Google announced a new YouTube series to help with training SEOs on how to get the most out of Google Search Console.
  • AMAZON: To help you securely find, subscribe to, and use third-party data from category-leading brands, Amazon announces the launch of AWS Data Exchange
  • E-COMMERCE: Nike turns its back on Amazon to put more emphasis on its own online business, but that’s not the only reason. Nike didn’t like Amazon’s failure to get rid of third-party sellers and fakes.

BRAIN TEASER

They have not flesh, nor feathers, nor scales, nor bone. Yet they have fingers and thumbs of their own. What are they?

You’ll find the answer at the end of this email.


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POOLSIDE CHAT

Cool tech, (funny) business, lifestyle and all the other things affiliates like to chat about while sipping cocktails by the pool.

A future where goo-roos pose on buses, not in lambos

So South Korea is up to something…

They are working on building their $35B International Building District called Songdu, where driving is completely optional.

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Whether you wanna go to work, pick up kids from school or go shopping, a car is not the preferred medium of commuting.

The govt has been working on prioritizing mass transit, such as buses, subways, and bikes instead of road traffic.

The work will be completed by 2020 and will span across 100M sq feet, with over 100 LEED certified buildings and plans to recycle 40% of the water used there.

Ah, and there are no trash trucks there. Instead, a pneumatic tube system drives the trash from chutes in residential buildings to a central sorting facility in seconds. It’s then either turned into energy or recycled.

That’s what we call a futuristic city.


BRAIN TEASER ANSWER

Gloves.


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