App + Messenger list + Live videos: $1.9M at 17x ROAS for a fashion store. Fake SEO case studies circulating on FB Groups: How to bust them. RichPush shares CTR boosting insights: Get up to 50% more clicks.

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E-COMMERCE

Add an app to your business and go from 4x to 17x ROAS

Yesterday, Ethan Kramer shared a case study from one of his clients. It’s a long and detailed post and it features many interesting tips you could put into practice.

  • Results achieved: When he started, the store was doing $60k per month.

In the period between January 1st and March 15th, 2020, revenue hit $1.97M, at 17x ROAS. The spend: $113k.

  • Background: Established womens fashion brand with a focus on limited inventory and live sales.

Ethan’s keys to success:

  • Personal live video shot with an iPhone welcoming new customers with a 20% discount. Used especially in TOF campaigns.
  • Live videos 4-5 times per week announcing new sales, giveaways etc. The replays of these videos were then run to MOF and TOF audiences, provoking those widespread organic reactions that the Facebook algorithm loves!
  • Built a Messenger list of 10k+ people. This was used to announce new launches with Sponsored Messages. It was crucial to scale.
  • Move the traffic into your store app: App sales generated most of the revenue. ROAS from Facebook was 4.52x, and when they added app sales (tracked offline), the ROAS rose to 17x.
  • If your offer and marketing are on point, you don’t need to hack the Facebook Ad platform and other media buying tactics.
  • Lifetime value. This is where the app played a massive role, because they didn’t have to rely on Facebook and IG to get repeat purchases.

This is just a little part of the case study. Ethan explained the entire Facebook Ads structure, creatives, audiences targeted etc. These are just the more uncommon tactics that we highlighted here.

Cheers to new roads that lead to better results!


BUSINESS

That’s a lot of knaaauledge!

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With almost the whole world in lockdown, many companies in the digital marketing arena have started giving away their services or educational packages. Here are some we found that might be of interest to you:

  • Shopify: The company extended its initial trial period from 30 days to 90 days.
  • DigitalMarketer opened its Lab access to everybody. Inside there are master classes, playbooks, and templates covering different areas (paid traffic, copywriting, funnels, etc.)
  • Adzooma made its advertising platform free for everybody until June. Whether you run Facebook, Google or Microsoft Ads, this might be of use to you.
  • Tim Soulo, from Ahrefs, made his Blogging for business course available to everybody.
  • Cyrus Shephard, from Moz, made his SEO training free as well.
  • Being a college dropout is cool nowadays, but if you want to get an MBA during quarantine, here are 450 Ivy League courses you can take online for free. This includes lessons from Yale, Harvard, Princeton, and all the other top US universities.

While these all seem to be useful resources, bear in mind that we haven’t tested haven’t tested them. Have fun, get smarter, and thank us later.

Oh, and if you have any other suggestions, let us know!


SPONSORED

🦠 Buy double the push traffic with this RichPush bonus for the rough time

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There is an unquestionable impact of this novel coronavirus on both affiliate marketing and push ads in particular. RichPush, a high-quality push traffic ad network and their team want to support you and your campaigns.

They offer a $200 bonus to new advertisers or existing advertisers with zero balance who haven’t deposited since February 25. This is valid from March 25, 2020, to April 25, 2020. Here’s what you have to do:

  1. Register at RichPush or log in.
  2. Make a deposit using the promo code X2BONUS when depositing funds or tell the code to your Account Manager.
  3. Spend $200 on your push ad campaigns.
  4. Confirm with your account manager you’ve followed the terms.
  5. Receive a bonus of $200 to your account within 24h.

One important factor: Only advertisers with custom email domains allowed. So no generic Gmail addresses, please!

Hurry up! There are only 100 bonuses. Make sure you follow all the terms here.

Grab your bonus here.

Ready? OK, here are some tips on how to grow CTR on push ads and boost the cost-effectiveness of your bonus campaigns:

  1. Use relevant emojis: up to +10% to CTR.
  2. Always test new creatives: up to +50% to CTR
  3. Use “New Users” targeting: up to +50% to CTR.
  4. Set up Macros for geolocation: up to +20% to CTR.

Use these recommendations to bump your revenue from push ads with a $200 bonus here.


SEO

Case study of fake case studies circulating on Facebook Groups

Hasn’t that always been a trend, by the way? We can’t remember a time when FB Groups weren’t full of fake screenshots and 300x ROAS case studies.

But as this post points out, this trend has been on an incline lately when it comes to SEO. A number of people have been posting about third-party services and tools that have allegedly helped them outwit Google’s algorithm.

But the fact is, no SEO tool or person can assure specific results that are based on a third party.

So, what’s flawed with some of the case studies circulating in our holy Groups? SEJ and Steven Kang from SEO Signals Lab uncover.

Local geographic-based keyword terms. With the exception of highly competitive niches, these terms are easier to rank for. This is especially true in smaller towns, because understandably it’s always easier to rank in these locations rather than areas like New York, for example.

This is because of the lack of competition in such smaller towns, which is why so many case studies are based on that.

For instance, there was a competition some time ago to see who could rank and hold on to that position for a common search term. The winner of the contest demonstrated a weakness in Google’s algorithm for low volume search queries tied to a low population geographic area.

The website consisted almost entirely of Lorem Ipsum words, with just the heading tags written in English.

There was close to zero search query volume and trivial competition.

Another common way these hustlers have been coming up with magic-wand case studies is by copying screenshots of Analytics graphs from someone else’s case studies to show that their service/tool brings results. These posts tend to miss out a lot of specific details, including even the keywords they were trying to rank for.

Well, not all case studies on FB are fake, but the next time someone shoves such a case study in your face, check to see if it’s based on local search keywords or fake screenshots. Most of the time, it is.


FUN WITH THE CREW

We’re almost there…

You’re one of the 4000 people who receive our daily newsletter from [email protected] instead of [email protected] (our old domain and name.)

To help build that reputation, we want to ask for your help. It’ll only take about 30s and we’ll be forever grateful! Plus, it ensures that you get this newsletter on the dot!

For Gmail users – Move us to your Primary Inbox:

  • For mobile: In the top right corner of the app, hit those 3 dots, tap “Move to” and then “Primary”
  • For desktop: Go back, then drag and drop this email into the “Primary” tab. It should be the first tab on the left.

Oh, and Gmail also likes link clicks. So if you want to send a virtual thumbs-up to Big G, plus look at the cutest Internet kittens you’ve ever seen, click here.

For you Apple mail users – Tap on our email address at the top of this email and then select “Add to VIPs”.

After you do that, you can give Gmail another boost by replying to this email. We’ll be sure to turn this transition into a case study for you all when we’re done too!


ROUNING UP THE STACK

  • PINTEREST: Pinterest launched a new feature called ‘Today’ which showcases the latest trending ideas from across its network.
  • FACEBOOK: What FB has been doing to make sure that (most of) their services are stable and reliable during the outbreak, despite the usage spike.
  • GOOGLE: If you tried to get in touch with Google Ads Support over the phone and are not able to get through, it’s because they have temporarily closed phone support.
  • SEO: Crawl errors can be irritating and annoying. Google’s Webmaster Trends Analyst Gary Illyes’ shares some tips to fix those not-so-obvious crawl errors.
  • E-COMMERCE: AliExpress, Asos, Zalando, eBay. All major market places are suffering because of the outbreak. Except Amazon… The main reason for this is the company’s focus on essential products. You can’t buy shampoo on Etsy…
  • BROWSER: Firefox is testing a new extension called ‘Firefox Better Web’ as part of its ongoing effort to combat web tracking, but this time with an option to sign up for Scroll.

BRAIN TEASER

I can’t be bought, but I can be stolen with a glance. I’m worthless to one, but priceless to two. What am I?

You can find the solution by clicking here.


POOLSIDE CHAT

Cool tech, (funny) business, lifestyle and all the other things affiliates like to chat about while sipping cocktails by the pool.

Heads up… cowboys are here to give you some competition

We are almost back in the stone age.

The entire world is on complete lockdown.

And the only work left for anybody to do is… Online.

Which puts our tough guy, the head of security at an American museum, in a tricky situation. With nothing to guard at the museum during the lockdown, he has been put in charge of managing the museum’s Twitter account.

Interestingly, our tough guy has passed the test with flying colors with his choice of tweets. Some are educational, offering inside info into the museum’s displays, and some are hilarious attempts of him trying to get a hold of the inner workings of the Internet.

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The guy definitely has a funny bone or two, and the Twitterati is going all ga-ga over his tweets.

Thanks for keeping us all entertained at times like these, Tim!


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