Apple owes $310M for its product launch tactics. 1.9k first page rankings + 656 keywords on top 3 SERPs: Matthew Woodward’s Case Study. Depesh Mandalia’s way of creating a 20% LLA without third-party services.

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BUSINESS

The on-going impact of COVID-19

The new coronavirus has kept its pace around the globe, recording more cases in Europe and the USA. So far, we talked about how the shipping and manufacturing industries are suffering from the outbreak. However, there’s more than that.

As the COVID-19 spreads around, more and more companies are cancelling global events with larger gatherings from across the world.

Mobile World Conference and Facebook F8 have been two events that touch our industry and have been deleted. The risk is still growing and more events keep getting deleted or postponed.

Google recently announced the cancellation of its Google I/O developer conference and San Francisco Game Developers’ Conference followed the same destiny.

And if events are not cancelled officially, attendants are preferring to not participate. That’s the case of the SXSW, that will happen on 13-22 March. Despite the event not being cancelled, many companies such as Facebook, Twitter and Amazon pulled out.

Regarding the affiliate industry itself, Affiliate EXPO, an Italian affiliate conference has been postponed to July.


INSTAGRAM

Doubling down on Stories Ads

Back in 2018, Mark Zuckerberg said that Stories would overtake the Feed as the dominant medium. Two years later, what are you doing about it?

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If you’re looking to do better with Stories, Florian Litterst shared some tips to improve your Stories Ads.

+ Instagram Shopping Ads: Use your best performing Shopping Posts in your Shopping Ads. These worked well for Florian in TOF and MOF campaigns.

+ Branded Content Ads: Since last year you can boost branded posts and stories from your Ads Manager. These deliver huge results when ran to MOF campaigns, targeting website visitors and posts engagers in the last 30 days. Especially good to build social proof.

+ Make it native: Use the Instagram app to make your creatives look like organic posts: Boomerang, GIFs, stickers and text overlay will give them a native touch.

Extra tip from The Crew is to create your own Giphy channel so you can have branded GIFs! You can find ours here and you can find it on IG by looking for “stackedmarketer”.

+ Use videos or small animations: Facebook recently rolled out an update that allows you to choose different creatives types for different placements. So, you can use 1:1 videos for the Feed and 9:16 for Stories.

+ Battling the low CTR: Instagram Stories Ads are famous for having cheap CPMs but very low CTR. To overcome this, make sure to add an animation below the CTA to pump those clicks. Florian provides a good example here.


SPONSORED

💊 Is this the nutra affiliate program you so badly need right now? Straight to sales!

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We’re talking about NutriProfits. If you have been in the nutra vertical, there’s a good chance you’ve already heard of them… And maybe you’re one of the happy affiliates working with them already!

What can you expect from NutriProfits?

  • Transparent offer listings right on their website. Seriously, it’s really cool to see all that before even signing up!
  • A variety of nutra offers in all categories available globally, in different languages. Plenty to choose from!
  • Lifetime tracking cookie. The only program to offer this so if a user clicks on your affiliate link, but decides to buy months later, you still get your commission! For all their purchases, not just the first.

Oh and that’s not all… they are all based on sales-share, which is how it’s supposed to be in the nutra space. No more trials and all that dead-in-the-water stuff from years ago.

And if that’s not enough to make them stand out for you…

The products in their offers are made from the highest-quality and premium ingredients, so the marketing is backed up by the product. It’s kind of important in rev-share so you get those reorders going, right?

How do they know this? Because NutriProfits is the owner of all the products offered under this program!

Seriously, sign up to NutriProfits right here and you might just revive your nutra dream!


FUN WITH THE CREW

We’re starting a series of animated shorts about our industry. It’s fun to make and fun to watch. Have a look and give some love to our posts on life as a marketer. Check them out on:

Also, don’t forget to follow us on Facebook, Instagram & Twitter to be the first to see the next episodes!


SEO

Taking a chaotic website and tripling its visitors

Matthew Woodward is back in our newsletter with a case study about a travel company whose website and SEO was completely chaotic and how he took that website to 1,951 first page rankings with 656 of them ranking on top 3 spots of SERPs.

He breaks down his strategy into 7 steps with each one having its own goal:

+ Keyword research: The first step was to identify the right set of keywords to build content around. They were then categorised into topic-based clusters which allowed them to work with an endless database of relevant topics and their keywords that could be worked with across the site.

+ Backlink audit: Next step was to understand the sites existing link profile and flag any links to disavow. Using Ahrefs, he found that around 96% of the links were low quality links coming from bad web 2.0’s, old directories and irrelevant links.

+ Competitor analysis: This step was about understanding and correcting the content structure the way Google prefers it. Here Matthew showed a list of things that were reviewed and worked upon.

+ Content strategy: Now was the time to create a long-term, research-backed publishing schedule. They removed, consolidated and restructured the existing content.

+ Onsite audit: This is about uncovering all technical issues such as illogical site structure, lack of internal linking and duplicate content.

+ Improving user experience: Website speed, responsive website design, new high-quality images to all pages and other actions to make the experience on the website better.

+ Link building: Last but not the least was to pump up the site with relevant inbound links. Five critical things to note about link building were:

  • Link building is pointless on a poorly built site.
  • Your site needs solid foundations first.
  • Links can do as much harm as good.
  • You need to build strategic links.
  • Obsessive compulsive link building leads to wasted budget.

This is precisely why link building is step 7 and not step 1 of this case study.

+ Results:

  • Organic visitors had grown from an average of 9.8k visitors per month to 58k at the very peak of high season.
  • It also increased the number of top 3 results from 197 to 656.

Want to get a closer look? Check out Matt’s full post here.


ROUNDING UP THE STACK

  • AMAZON: Looking to get started with Amazon Ads, here’s how you can become savvy enough to ensure your campaigns make the most off the ecomm platform.
  • WORDPRESS: Eight popular WordPress plugins are being attacked, beware!
  • FACEBOOK: Depesh Mandalia shared how to create a 20% LLA without using third-party services. You’ll need some basic Python or PHP coding skills though.
  • GOOGLE: Google Ads has released an updated version of its mobile app with new optimization score features and a new dark mode option.
  • FACEBOOK: Apparently Facebook is now sending an alert to your Ads Manager if you’re at risk of being banned.
  • EMAIL: According to this study, you should send cart recovery emails an hour after the cart abandonment. This and more stats about recovering those lost conversions.
  • TIKTOK: What if TikTok is just another shiny object? Nick Shackelford’s take on some reasons why TikTok isn’t all sunshine and roses.

BRAIN TEASER

A cowboy rode into town on Friday, stayed three days, and rode out again on Friday. How did he do that?

You can find the solution by clicking here.


POOLSIDE CHAT

Cool tech, (funny) business, lifestyle and all the other things affiliates like to chat about while sipping cocktails by the pool.

This is not the marketing you expect from Apple

Have you ever experienced your iPhone suddenly slowing down in speed and performance?

Especially around the time of a new iPhone release? Well, who hasn’t?

Some of us kept wondering if it’s because of their rough usage of the phone, hardware/software issues or just a plain coincidence.

It’s none of that!

Apple had actually decided to intentionally slow down ageing iPhones to push the newest versions in the market.

That’s not the kind of strategy we expect from Apple.

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The company has agreed to pay $500M to settle multiple cases for slowing down older iPhones. They will also pay around $25 per eligible iPhone, with a minimum of $310M.

Here’s how you can get your bucks back.

So, if you own any of the phones mentioned in the article and are experiencing a slowdown, you know what to do!


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Stacked Marketer was built to filter through the daily noise that exists in the marketing world. It’s a digital marketer’s 7-minute daily read, jam-packed with the latest news, trends, tech and actionable advice.

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