2019 Influencer Marketing Benchmark
Influencer marketing is growing year on year. More and more businesses are leveraging the enormous reach this method can provide, even smaller e-commerce businesses.
Unsurprisingly, it has been the centre of attention for many marketers. So, to analyze 2019 trends, Influencer MarketingHub surveyed 800 marketing agencies, brands and influencer marketing professionals to have a thorough dive into how this industry is performing.
Here are some takeaways from the survey that you might find interesting:
- 320 new platforms and influencer marketing focused agencies were recorded last year.
- The average earned media value is $5.2 per dollar spent. Of course, some firms lost money too: 25% of businesses either lost money or effectively broke even.
- Direct response ROI is 1.8x per $1 spent. Yet. the ROI is highly dependent on the verticals, Call to Action, and size of the campaigns.
- The larger the influencer, the lower the ROI: influencers with 50k-250k followers deliver a 30% better ROI per dollar spent compared to those with 250k-1M followers, and 20% better ROI than influencers with 1m+ followers.
- Influencer marketing is 8 times more effective than paid advertising when it’s focused on brand and engagement campaigns.
- Influencer marketing is predicted to carry on growing. More than double in 2019, in fact.
- 86% of the brands surveyed plan to dedicate a budget to influencer marketing.
- 82% believe that the quality of customers from influencer marketing campaigns is better than from other forms of marketing.
- 37% of respondents engage in influencer marketing for awareness objectives.
- 32% of respondents engage in influencer marketing for increasing revenues.
- 43% of the firms surveyed rated engagement or clicks as being their most important criterion.
- Influencer marketing fraud is a concern for 64% of survey respondents.
- 2/3 of respondents experienced influencer fraud.
- Currently, only 11% of influencers are fully compliant with FTC guidelines and its British equivalent, CMA.
That 1.8x ROI is the most interesting stat for you, huh? Still, influencer marketing fraud is something you should really consider when looking at these marketing strategies.
Lots of influencers buy followers and post engagements so they can charge brands a higher fee. Be very careful and do your research when using influencers marketing to grow your biz. Also, as the survey mentions, aim for the smaller influencers.
Pinterest IPO: setting the price
Ready to buy Pinterest ads? Nope, wrong question.
Ready to buy Pinterest shares?
The company dropped its IPO and has just set the share prices. Unfortunately for them, the landscape is looking a bit bleak for the social media platform.
Why? Because the price range amounts to $15-17 per share for a sale of 15M shares. This means that the company will be able to raise a capital amounting between $1.125B and 1.275M.
Why is this bad? Calculating Class A and Class B shares, the total value of Pinterest comes to between $10B (at $15/share) and $11.3B (at $17/share). This is a massive $2B below the 2017 evaluation, which was $12.3B.
The exact reasons for this are still not clear, but it’s probably because the company hasn’t recorded many net earnings to date, despite it’s growing yearly revenue figures and user base.
Let’s see if the company dividends and gross income will grow along with their share prices.
Product management tools and templates
Whenever we come across any great resources we think might add value to your business, we make it a point to share it with you first!
Today, we came across this list of over 250+ free resources to help you with product management.
It includes templates to help you with product launches, product roadmaps, bug trackers, Zapiers’s user studies, growth experiments, user flows, KPI reviews and many other resources.
After all, sharing is caring! Here’s to adding value!
Afiliados Brasil – The biggest conference we’re attending in 2019!
This is the biggest affiliate conference in Latam. At least >4,000 attendees expected, but we wouldn’t be surprised to see over 5,000. Our founder, Manu, will be one of the keynote speakers but that’s just a small piece of the big cake there.
Paul Jeyapal is going to be breaking down everything that has to do with Facebook Ads in 2019 from an affiliate’s perspective. The good, the bad, the ugly but also the potential that’s been left unturned by others. We’ll show you a preview about that tomorrow, stay tuned!
Another star speaker there will be Rocky Vega. Co-author of The Big Black Book of “Trade Secrets”, 23+ years of publishing experience, he was also an executive and consultant for a $1.41B company for over 9 years.
Afiliados Brasil looks to be, hands-down, the best event to create deeper business relationships in the Latam area, a region very much known for its potential in affiliate marketing and e-commerce.
What else can you expect?
- More international speakers: Yep, there’s more to come!
- 70+ companies exhibiting: If you ever wanted to tap into the 200M+ people market of Brazil, this is where you will find the right partners.
- Cocktail parties on 30th and 31st May, so you can network in a more relaxed atmosphere. We like to say alcohol is the “truth serum” in the industry 😉
- 4 stages for all things affiliate marketing and e-commerce packed with speeches on all 3 days.
- The Brazilian Affiliate Awards: Recognizing the leaders of the Brazilian affiliate community!
Oh, and tickets are affordable for any level of affiliate, whether you are just exploring the industry or you are basically a veteran. $50 for a networking ticket and $120 for a VIP ticket that includes snacks, speeches from all 4 stages and access to all recordings of speeches from 2019 and previous years!
PS: If you’re a company looking to advertise at the event, check this out!
2019 key statistics of blogging
We don’t often talk about blogging here, but we are sure many of us are either managing a personal blog, developing web properties, or running a blog for our business.
So, what are the top traffic sources in 2019? Which techniques are working in 2019? Which types of blog posts are the top performers?
These are just some of the questions answered in this 2019 Blogging Statistics guide by GrowthBadger.
They surveyed over 1.1k high income bloggers (HIB) earning $50k a year or more, as well as low income bloggers (LIB).
Here’s what the study revealed:
- The number 1 traffic source for most HIBs is Google organic search. They also rely a lot on Keyword research for obvious reasons.
- Over 50% of HIBs have found it hard to generate traffic from FB/Google over the last 2 years. This leads them to rate the importance of social media lower compared to LIB.
- 70% of HIBs heavily promote their blog content to generate traffic.
- “Quality of content” is the number 1 success factor among all bloggers.
- Most popular monetization methods are Google AdSense and promoting affiliate products.
Although, HIBs are 2.5x more likely to sell their own products or services. 45% of HIBs, in fact, sell their own products.
- HIBs are also 5x more likely to publish case studies, podcasts, videos and interviews.
- HIBs focus a lot of their attention on building their email lists.
- 73% of HIBs focus their content on the interests of a very specific audience.
- HIBs pay their content writers 3.6x the money paid by LIBs.
- Most popular blog posts of HIBs are 2,400 words long on average: 83% longer than those from LIBs.
Top 10 factor for making a blog successful (in the order of their importance).
- Quality of content.
- Eye-catching headline and introductions.
- Email subscribers.
- Site appearance, design and performance.
- Frequent content publishing.
- Uniqueness of blog.
- Blog/domain name.
- Social media shares and fans.
- Influencer/blogger relationships.
Top ways of generating email subscribers
Static subscription forms. Free downloads. Text links. Sticky CTAs. Full screen CTAs. Exit intent popups. Giveaways. Time/scroll based popups.
Google. Email. Facebook. Influencer outreach. YouTube. Guest blogging.
Top content types
List articles. How-to guides. Case studies. Opinion pieces. Infographics
How do they drive revenues?
Most effective forms of content marketing
Non-live videos. Paid promotions. Live videos. Collaborations. Managing groups on social media, selling courses.
To sum it up, what do HIBs do differently to be successful?
- Pay their content writers well. (More than $350 per article).
- Use paid promotions.
- Offer tools and product/service trials.
- Publish consistently and use long form articles (Over 300 words).
- Cater to a specific audience.
- Publish case studies, podcasts and videos.
- Sell their own products.
- Offer free downloads or bonuses for email opt-in.
- Manage social communities/groups.
We’ve only scratched the surface of their findings here. This extensive study touched upon various other correlations and factors and contains extensive stats on everything you could possibly want stats for.
Bear in mind that this doesn’t mean you should look at these stats as a must-have checklist of things that everybody needs to complete to be successful. Where you are currently at on your blogging journey is a massive factor here.
To put it simply, these stats show correlation, not causation.
Still, these factors are definitely related to higher earnings. They are worth considering as solutions for the challenges you might face at different stages of the process.
Twitter limits the number of accounts you can follow
Are you using Twitter as part of your marketing strategy?
That’s not a rhetorical question, by the way. We really are curious to know, so we can decide whether we should feature Twitter related content more frequently in our newsletter or simply avoid it.
Apparently, some people are aggressively using the platform. A little too aggressively in Twitter’s eyes. So aggressively, in fact, that Twitter has had to limit the number of accounts you can follow in a single day.
Just so you know, the figure has been reduced from 1000 to 400. We aren’t even sure who has that much time and why Twitter even feels the need to keep this limit at 400. We guess the spammers would know more about that.
Though, as a user suggested, it would have been better if they changed the limit to 403, so that any attempts to follow after that would result in a 404 error, lol.
Really, there’s no need to follow 1000, 400 or even 40 accounts. But if you are using Twitter, do follow us here and show some love.
Cool tech, (funny) business, lifestyle and all the other things affiliates like to chat about while sipping cocktails by the pool.
“Get your memory back with this trick”
“Age-related changes are not unchangeable.”
This is a claim by Robert Reinhart, a neuroscientist at Boston University. But what’s he talking about?
Well, a group of scientists have found that decline in memory as a result of ageing can be temporarily reversed using electrical brain stimulation.
The study is focused on a part of our cognition called working-memory, which is the part of the brain that holds information for a short time while we are making decisions or doing calculations.
The working memory is the part of our memory that declines with age, even in the absence of any form of dementia. This is due to a disconnection between two brain networks: prefrontal and temporal regions.
However, electrical stimulation could reactivate the connection temporarily, reversing the effects of ageing and gifting you back your short term memory.
Certainly these results sound exciting, but this finding still needs more testing and clinical experiments before it can be used as a widespread treatment.
Hopefully, in the not too distant future, this might be accessible to everybody.
We can already see the hordes of affiliates pushing this new offer: Get your memory back with this trick – only 10 minutes.
Or: The truth that the pharmaceutical industry doesn’t want you to know.
We are already preparing some advertorials… Getting ahead of the competition!