Each product you sell has a different set of objections to buy, so the cart recovery sequences you use will take time to optimize. But, as a good starting point, you can swipe this sequence right here.
Thirty minutes after the customer leaves your website
Remind them to complete the purchase, include a link to their cart, and ask them if they need any information to complete the checkout or if they encountered any issues along the way.
Four hours after abandoning their cart
Ask them if they had any problems during the checkout, tease them about the product once again, and include a link to their cart. Give them a discount or free shipping.
Twelve hours later – “life on the other side” email
Show them the transformation your product will create by sharing your most captivating reviews and testimonials. In this way, you build social proof and desire at the same time. Also, start teasing the urgency and scarcity factors.
Two days after – warming up
Now the prospects aren’t as warm as they were on the day they checked your product. You need to build up desire again: show them the problems your product solves, show them how your product made the life of your customers better. And leverage urgency again. If you can, increase the discount or offer other incentives.
Three days after – guarantee + urgency
Get more aggressive with urgency or scarcity. And tell them that this decision has no risk because they’re covered by a guarantee.
