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Amazon pulls a Freddy Kreuger and slashes affiliate commissions by over 50%
There are two lessons we all can learn from this story:
- This industry changes fast. One day you’re sitting on top of Olympus and the next you’re scraping the bottom with your nails trying to claw back your lost revenue…
- Be extra careful while building a business around any single platform, be it Amazon, Facebook, Google or whatever.
There’s a third lesson here as well: Amazon is now so powerful it can do whatever the heck it wants.
Sooo, what’s going on? Amazon is informing its Associates that commission rates will be cut from April 21. The changes are dramatic, with some businesses facing a 62% loss in revenue.
You can look at the new rates here. Sectors such as home furniture dropped from 8% to 3%. Beauty? Down to 3% from 6%. The rate for grocery products went from 5% to 1%.
One day you wake up and find out that Amazon halved your revenues, threatening your entire business model. The SEO+affiliate combo, especially when relying on Amazon products, will definitely take a hard hit.
That’s not even taking into account all the major publishers that include Amazon links in their listicles and product recommendations.
Could this move backfire? All these hard-hit businesses will shift to other affiliate programs to survive. So, while Amazon may be the e-commerce powerhouse (a position only strengthened by the pandemic) they will still lose a lot of traffic from these disgruntled partners.
Chances are they evaluated the move and came to the conclusion that those visitors will probably end up on Amazon anyway.
As stated by the company though, this cut is necessary to stay competitive with other actors of the industry. Yet, they declined to comment on whether the decision was a result of the coronavirus pandemic.
YouTube announcing the beta-launch of…
YouTube Video Builder!
Yeah! You can use this tool to animate static assets like text, images and logos, with music and transitions for ads on YouTube as well as other uses.
It’s also a quick way to test new angles and assets. Check out an example output video here.
Here are some key things to keep in mind:
- You must sign-up to request access to the Video Builder.
- Videos can be either six or 15 seconds in length.
- Customization options include layouts, colors, fonts and the ability to add a logo and integrate music from YouTube’s stock audio library.
The best part about this tool is that it’s not limited to just YouTube. You can use these videos on your websites, social media or wherever else you wish to.
Keep in mind that this tool is designed for supplemental and lightweight videos only.
For more tedious work, you can either use YouTube’s Creator Studio or use your own software.
💝 This helped 20k brands and websites boost conversions by 30% without CRO or media buying and it’s FREE for 6 months!
Too good to be true?
No way! Pushnami is a push notification platform that helps e-commerce stores and affiliate marketers capitalize on every click on their site. Squeezing every dollar as they say…
Push notifications are here to stay because they help you get more out of your pages:
- Retention & Re-engagement: Every website bounce is a missed chance. Get back your lost visitors with targeted push messages that are delivered 100% of the time.
- Subscriber Acquisition: Visitors become subscribers with a single click without needing to install anything or provide their email address.
- Monetization & Conversion: Push your offer to the right subscribers at the right time, no matter where they are or what device they’re using.
Pushnami technology leverages machine learning to predict optimal content offers and delivery times. 20k websites, brands and agencies already use Pushnami. And their average results speak for themselves:
- 18% average Subscription Rates: For every 100 people that visit your website, you get 18 subscribers to your push list. That’s A L-O-T!
- 30% boost in conversions.
- 24% more site visitors.
And the good news doesn’t end here! Pushnami is offering 6 months of free service to all new users.
Give your traffic and conversions a spike! No CC required.
The Audiences Dilemma
We’ve talked about campaign structures and everything else several times. But let’s focus on audiences for just a moment.
Which ones work the best for you?
Let’s start with a suggestion from Nick Shackelford. Bear in mind that this is not a whole audience set up. Just some audience stacks that, if you’re not running, “you’re sleeping” as he put it.
These are the three Lookalike audiences (LLA):
- Combined 2% LLA of Add to Cart, Initiate Checkout and Purchase events.
- Combined 3% LLA of Add to Cart, Initiate Checkout and Purchase events.
- Combined 4% LLA of Add to Cart, Initiate Checkout and Purchase events.
*LLA, LAL, LAA – All terms marketers use for Lookalike Audiences. Yep, still no universally accepted 3 letter abbreviation.
Basically, going broad on LLA built on high-quality actions.
Now let’s talk about Top Super LLAs. Yeah, marketers like fancy names…
In a detailed case study shared by Josh Graham, he talks about the “Trifecta Strategy”. The case study is focused around a store that scaled to $530k in revenue, so this trifecta thing might be worth something…
Josh’s ‘Trifecta’ is his trio of audiences he uses to build his campaign and scale them to wild figures. However, your account will need to have some data already to run these audiences. He suggests at least 1k purchases.
+ Wide Open: After all those Purchases events, you might have a general idea on the demographic info of your buyers. So, you just go broad and only target age and genders. No Interests.
+ Top Interests: These are the most prolific Interests you have targeted in the past, all combined into a single ad set. Restrict this by the age and gender you used for wide open targeting.
+ Top Super Lookalikes: For Josh, a super LLA is when you target several LLAs of the same percentage range in one ad set. For example, 1% US LLAs of:
- All Website Visitors 30 days.
- View Content 30 days.
- Add To Cart 30 days.
- Initiate Checkout 30 days.
- Purchases 30 days.
You can also build the same audience using Page and Video Ads engagement events. An audience combining all these is a “Super LLA”. But what’s a Top Super LLA?
It’s basically your most prolific Super LLA, but also restricted by age and gender targeting. Just as we discussed before.
A Super LLA here is more or less the same thing as shared by Nick Shackelford, so this combination of different LLAs in the same percentage range seems like something you should definitely try out if you haven’t already.
- SECURITY: After the recent breach involving 500k Zoom accounts, the stolen data is now selling like hot cakes on the dark web.
SHOPIFY: Announcing the launch of Shopify Email for all stores, and it’s completely free to use until October 1, 2020.
- BUSINESS: After playing it out in the German market for six years, BuzzFeed has called it quits, signaling a retreat from its global expansion.
- PPC: Use this script to monitor the performance of your campaigns based on specific COVID-19 events and announcements.
- E-COMMERCE: Eric Dyck shares a video over an hour long discussing CRO strategies for subscription e-commerce products.
I am wet when drying. What am I?
You can find the solution by clicking here.
Cool tech, (funny) business, lifestyle and all the other things affiliates like to chat about while sipping cocktails by the pool.
WWE vs COVID-19
How’s the lockdown working out for you? Are you managing to get all those “essential” supplies delivered to your place?
You know, essentials like groceries, medicine, alco (ahem ahem)…. And now, WWE! Yay!
Yes, Florida Gov has declared that professional sports league employees and their media partners are “essential services.”
This includes all athletes, entertainers, production teams, executive teams, media teams and any others necessary to facilitate the running of the show.
WWE is airing matches, including a two-night Wrestlemania 36 event from its training centre in Orlando, although there obviously won’t be any fans in the stands.
“We believe it is now more important than ever to provide people with a diversion from these hard times.
We are producing content on a closed set with only essential personnel in attendance following appropriate guidelines while taking additional precautions to ensure the health and wellness of our performers and staff”.
How will the wrestlers maintain social distancing while fighting though? Like a Black Widow vs Dr Strange match?