BFCM.

 

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SOCIAL MEDIA

Your social media update for the weekend

It’s Friday, and we’ve almost hacked and slashed our way through enough social media news for the week. But, yesterday came with a few relevant updates for marketers. Here’s what you need to know before you go crack open a cold one:

  • Fleets are having a wobbly takeoff. Twitter’s new, Instagram-story style feature is being delayed for some users as the public rollout has been glitchy. Twitter Support said that they’re aware of the problem, but if you currently don’t have Fleets, it may be a few days.
  • Instagram’s Threads app is basically just an advanced messaging app. An update to the UI of Instagram’s Threads app adds a tabbed navigation flow. Plus, the new Status tab will let you keep your friends up to date with what you’re doing – that is, if you or any of your friends have even heard of Threads.
  • Snapchat added a couple new features for advertisers, specifically mobile app advertisers. The new updates allow for AR lens optimization for direct response campaigns, and more. Check out the full announcement here.

If there’s one thing users are noticing about Twitter’s Fleets feature, it’s that they’re a little underbaked. They don’t have nearly the features of Instagram Stories or Snapchat – hopefully we’ll see some more capability down the road.


ADVERTISING

Nobody’s hitting the brakes (yet)

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It’s hard to believe that it’s already November 19th.

We’re cruising towards the biggest time of the year for advertisers and brands. But, we’re also hurtling headfirst into a second wave of coronavirus, which has prompted many countries across the world to shut down in recent weeks.

How is this new wave of lockdowns affecting advertisers? Well, according to this new article from Digiday, not much. Here’s the deal:

  • Though new coronavirus cases are at an all-time high in many places, advertisers don’t think it’s like the first wave. Unlike during the first few months of the pandemic, where advertising dollars took a sharp dive, ad executives aren’t feeling as cautious this time, according to the Digiday article.
  • “People are gonna shop.” That’s what John Donahue, cofounder of the agency WLxJS told Digiday. It’s a simple sentiment, but he’s probably right.

The Crew’s take: Countries and states are starting to re-enter various stages of lockdown. But, with many shoppers planning to turn online this year, it may not have serious implications for most marketers out there.


SPONSORED BY SUPREME MEDIA

Do NOT work with this network! They have high payouts, converting offers, warm FB & Google ad accounts, and free spy tools…

 

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Yeah, we mean it.

Who wants a network that adds one conversion for every 5 that you bring?

A network that gives you free Apple products. Bah!

You should just stay away from Supreme Media because they have features that affiliate marketers just hate:

  • Unique financial lead gen offers that can convert like hotcakes if you are able to find the right audience. Supreme Media paid over $50M to its affiliates so far.
  • A team of more than 40 experienced affiliate managers that can actually suggest you the right offers and understand what a Facebook Pixel is.
  • Over 250 offers to choose from.

That’s just awful, isn’t it? So, don’t click this link to check them out.

And it can get even worse to whoever signs up to Supreme Media right now:

  • For every 5 FTDs (first-time deposit executed by the lead), Supreme Media will attribute you one more FTD. That’s basically 20% more revenue for you with zero extra effort.
  • Free money: $500 for every 10 new members you refer, plus the standard referral recurring commission.
  • Access to warmed up Facebook, Google and Bing ad accounts.
  • Free subscription to the STM and IAmAffiliate forums.
  • Free memberships to Visto, an advanced spy tool that has even been featured in this newsletter.
  • Access to Supreme Media’s “Hot Topic” video blog with top affiliates discussing main issues and strategies. Twice a month.
  • Free Apple products.

Well, you have been warned.

But sign up here if you want to see it with your own eyes.


CONTENT MARKETING

Conversion optimization and ad copy insights from Facebook

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It’s easy to create content for supplements or fashion brands.

But what if you were selling in a niche that doesn’t involve passion or emotion?

It’s a tough question.

However, here we have Steven Black answering it with a post shared in the Facebook Ads Experts Academy group.

In his example, he uses drawer handles, which are about as boring as it gets. How could you create content for such a product?

Here’s the process he suggests, using drawer handles as an example:

  • Find decorating and home organizing groups on Facebook, relevant hashtags on Instagram and start following them.
  • Find out 5 topics that these groups love to talk about.
  • Take these topics to Google and Quora and find 10 funny ideas surrounding each topic.

Congratulations! Now you’ve got one year’s worth of content ideas! Here’s the execution part: Use this content to drive sales.

  • Write articles about these ideas like how-to guides, reviews of trends, and more. Content that is genuinely helpful. Your goal is to answer their most burning questions.
  • Post once a week in your blog and the Facebook groups and be there for all the comments and questions that arise. Being helpful and consistent builds trust.
  • Use Facebook Ads to retarget anyone that viewed your article. Run an engagement campaign to build your following.
  • Run offers, deeper content, and more engaging experiences on your Facebook Page.
  • Watch the sales roll in!

Steven Black mentions that he’s successfully implemented this process several times. All it requires is elbow grease and it’s more effective than losing your mind in the Facebook Ads Manager.

Plus, it will have a sweet effect on your CPM and CPA.


ROUNDING UP THE STACK

SNAPCHAT: Here’s a good analysis on what Snapchat’s new bid types and campaign objectives mean for marketers.

FACEBOOK: Struggling with Facebook ads as we head towards the notorious BFCM weekend? Try some of these tips to sort things out in time.

TWITTER: Twitter is hard. But, with Harry Dry’s recent compilation of inspiration, you might get the creative spark to start posting on the platform – whether it’s for you or a brand.


BRAIN TEASER

I am even, but add one letter and I’m odd. What am I?

You can find the solution here.


POOLSIDE CHAT

Cool tech, (funny) business, lifestyle and all the other things marketers like to chat about while sipping cocktails by the pool.

This post is disputed

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Twitter is definitely a funny place.

Especially when smart social media managers take advantage of every little thing to gain popularity for their brands.

The most recent instance?

This past summer, Twitter began putting flags on political tweets, warning users that said messages might not be entirely accurate.

“This claim about [insert the topic] is disputed”

This Twitter initiative turned into a meme, and people started placing the label on their own tweets on topics that have nothing to do with politics.

This article from AdAge gathered some of them.

Our favorite one?

This highly controversial one from DiGiorno, the frozen pizza brand:

“Pineapple belongs on pizza. This claim is not disputed”

A member of The Crew here is Italian – and it’s safe to say, pineapple does not belong on (real) pizza.

Sorry, DiGiorno.

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