GOOGLE It’s now okay to use agencies The times, they are a-changin’… After years of being kind of against it, Google has urged advertisers to turn to agencies and third-party resellers as it conducts one of the largest layoffs in its history. Why the pivot? It makes sense, really. Google wants to reduce overhead related to advertising services, which means there...
E-COMMERCE Walmart launches B2B marketplace Hey, small and medium businesses (SMBs) like to shop online, too. Which is why Walmart launched Walmart Business, a dedicated e-commerce site tailored for B2B customers. Like Walmart, but for operations: The new site will offer “a curated assortment of more than 100,000 items,” ranging from office supplies and furniture to food...
META Heads up: important ad terminology change Meta Ads reporting is getting rid of “people.” No, not actual people, just the term. The company just announced that it’s replacing the term “people” in performance metrics with “Account Center accounts.” Why the change? To make metrics clearer, allegedly. As Meta puts it, “… if a person has one Facebook account and...
GOOGLE Hello there, Performance Max experiments For your campaigns to be the best, more ads you must test. That’s right, padawan, Google is slowly rolling out its experiments feature to the most powerful tool of them all: Performance Max campaigns. Enter the lab: Users have started seeing new experiments on the “Overview” sidebar in the Ads Manager, under the “Performance...
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