Booming

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GOOGLE

Performance Max campaigns get better reporting

The improvement: Google confirmed to Search Engine Land that Performance Max campaigns will get placement reports.

Placement reports? These are reports that show you where your ads were served and how many impressions they’ve received.

What’s the point of this report? Brand safety. If you are selling items for babies, for example, you don’t want your ad to appear on an abortion site.

At the moment, you will only get impression data, not click data. Let’s hope this changes in the near future.


CONTENT MARKETING

The AI Content Generation industry is booming

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Raise your hand if you’ve ever used an AI copywriting tool.

According to a report by AIContentGen, the AI content generation industry has grown rapidly with more than 53 companies now in it.

Niching down: Products are now more niche-specific than they were a year ago. For example, one company may provide a tool that generates Amazon product descriptions, while another drafts content for Twitter and LinkedIn.

The players: This AIContentGen slide shows a few of them. Here’s an easy way to expand this list. Head over to the Alexa Similar Sites tool to enter any of these sites.


SPONSORED BY PROPELLERADS

Here are the top publisher and monetization trends for 2022 that you need to know

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This is going to be a lot of info to digest, so make sure you have your drink with you while you read through.

This two-part series from PropellerAds covers the most important trends for publisher growth and monetization, and also trends in ad formats for 2022. Here are our top picks that you need to know.

OnClick Popunder is likely to be the star when it comes to ad formats. Especially when it comes to earnings for publishers, this format has a lot going for it.

Lifestyle, sports and entertainment sites will flourish. Continuing a trend but sites looking to make life better, simpler, or providing sports and entertainment content will keep up.

Less writing, more talking. Podcasts and voice searches will continue to grow, and they should not be ignored.

Niches like nutra, streaming & video on demand, finance, dating will continue to thrive in 2022. Many of them are evergreen, so it shouldn’t surprise anyone.

Want to find 10+ other trends for 2022, and tips on how to take advantage of them? Read the full reports below.

Read the trends for verticals and content report.

Read the trends for monetization and ad format report.

Start monetizing your traffic with the leading advertising platform and get the highest CPM rates on the market. May the profit be with you in 2022!


MARKETING

Hook, Line, and Sinker: A model to create overachieving content

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This is a model that Rand Fishkin came up with to create successful pieces of content. Be it a blog post, a tweet, a podcast, or a YouTube video.

Successful doesn’t necessarily mean viral. A successful piece is one that exceeds other pieces of similar quality and format.

The model is made up of three elements: hook, line, and sinker. Let’s give it a proper look.

Hook: The goal is to grab attention. There’s no information delivered, just the promise of what’s to come.

The elements of the hook are the headline, subheadline, article image, or the first seconds of a video. Here are some examples Rand Fishkin reported:

  • Serious Eat: Our Favorite Recipes of 2021 – This is promise-based and it entices curiosity if you’re the target audience.
  • BBC: “Alexa tells a 10-year-old girl to touch a plug outlet with a penny.” – This tells a story and makes you wonder how it ends. It’s an open loop.

Line: This is the meat of the content. The goal is to satisfy the curiosity created by the hook. Otherwise, the hook will be just another clickbait headline.

The other objective is to trigger an emotional response. Usually, surprise, fear, hatred, and anger stimulate more engagement and shares.

But there are many examples of high-performing pieces that leverage joy, gratitude, empowerment, shame, and pride.

Sinker: This is the singular lasting memory that sticks with you after you consume the content.

It’s like the lightsaber sound from Star Wars. Or “I’m going to make him an offer he can’t refuse.” from The Godfather.

And there’s no unique sinker. It can be a line, a sound, or a photo. It all depends on the person that consumed the content.

There isn’t a clear path to come up with a sinker. But you should try to introduce as many sinkers as you can in a piece.

In other words, you should try to make your piece memorable.


SPONSORED BY PUSH HOUSE

This case study will show you how to make $50/day profit with push traffic

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$3,000 revenue with $1,900 spent and $1,100 profit, with one offer and one geo – those are the sweet results of this case study.

And it’s still fresh, with the campaign running from 4th January until 17th January 2022 – none of that “what worked years ago” advice. Simple, actionable, but fresh…

Read the full case study to discover the offer, creatives used, and traffic sources here.


THE CREW’S INSIGHTS

How we created a re-engagement automation for Apple Mail Privacy users

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In the second half of 2021, Apple brought a feature called Apple Mail Privacy. All Apple Mail users could (and most did) opt into a privacy feature where Apple would mess up some tracking.

What happens is this: Apple loads images, including the open-pixel themselves, so all emails to Apple Mail Privacy users would show up opened.

This is not great because people who don’t actually read your emails show up as opening 100% of your emails.

We don’t want to send our newsletter to people who don’t want it so we have daily automations to purge disengaged subscribers.

With Apple Mail Privacy, we had to add one more such automation, and this is what it looks like:

  • We created a segment of people who opened the last 40 emails but did not click any links. This means they have under 2.5% CTR.
  • We sent them a re-engagement email explaining why we were doing this and asked them to click on one confirmation link so we could know if they still wanted our newsletter.
  • On the next day, we removed all who did not click this link.

In our case, this segment isn’t too big and it’s clear that these users aren’t actually opening and reading our newsletters. Six months ago, they would’ve had a 0% open rate.


ROUNDING UP THE STACK

E-COMMERCE: We surfaced the best 15 customer acquisition channels that consistently work for e-commerce founders after we analyzed 181 detailed founder interviews. All part of our Insights membership. Read the free preview here.*

GOOGLE: What should you do to prepare for 2022 if you run Google Ads? Google has a tip or two.

SOCIAL MEDIA: Did you know that 82% of shoppers have used social media to buy something? Social commerce is booming.

BUSINESS: Following the US congress, Europe now wants to limit tracking ads.

SEO: Semrush has acquired Backlinko.

INSTAGRAM: Another day, another Instagram feature that copies TikTok. You can now remix any video on Instagram.

TIKTOK: Need a song inspiration for a TikTok post? TikTok started providing insights on what songs trend across regions.

SEO: Google is not all-powerful. According to Google’s John Mueller, the search engine cannot tell if two pieces of the same content written in different languages are the same.

*This is a sponsored post.


BRAIN TEASER

I’m found in socks, scarves, and mittens. I’m found in the paws of playful kittens. What am I?

You can find the solution here.


FROM THE CREW

Take care of your new business from the beach

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Kelly Slater would be thrilled to be a Stacked Marketer subscriber right now.

Why?

Because he could win the USD $25,000 giveaway prize and use it to snag this surf brand listed on the Flippa Marketplace.

The business is a pioneer in the eco-surf niche. It’s been selling products made from recycled materials like hemp and cork since 2007.

It made around USD $24,400 in profit last year, and this year looks like it’ll be even better.

And while Kelly Slater isn’t our reader (at least we couldn’t find his email address), this ultimately gives you a much better chance of winning the giveaway.

If you haven’t joined yet, it’s simple. Get your marketer friends to subscribe using your unique referral link before February 4th, and voilà.

Each successful referral equals one chance.

Good luck and… Aloha!


POOLSIDE CHAT

Cool tech, (funny) business, lifestyle and all the other things marketers like to chat about while sipping cocktails by the pool.

Throwing axes and drinking alcohol

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Doing both at the same time is probably not the best idea.

Yet, this is what’s about to happen in Washington. Washington State is drafting a new rule that allows businesses to offer axe throwing as entertainment along with serving alcohol.

“For the record, I’m not a fan of axe throwing,” said board chair David Postman.

Before you start panicking, here are some facts: There are very few reported incidents in axe-throwing venues.

Venues have also taken various security precautions to ensure that the only person you can potentially hurt with an axe is yourself.

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