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TWITTER

Twitter has been busy

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There’s been a lot of Twitter news lately, and that didn’t stop over the weekend. News broke about two upcoming features:

  • Communities are on the way. As reported by Jane Manchun Wong, Twitter has begun work on their much-anticipated Community pages. When this feature launches, it’ll be a big step for Twitter – and could tie into their future monetization hopes.
  • Spaces will soon be accessible from desktop PCs. Twitter is continuing work on Spaces, and it’s been reported that a web version of Spaces is coming to desktop.

These days, it’s hard to predict what Twitter will do next. But, it’s usually positive, and we’re looking forward to the rollout of Communities – whenever that is.


ADVERTISING

You’ve got to try this out

It’s easy to get stuck in an advertising rut. But sometimes, trying something new provides the spark you need to revive your campaigns.

To help out, Savannah Sanchez took to Twitter and shared four creatives you should be testing in your ad account. Here they are:

  • Customer or influencer testimonials.
  • UGC lifestyle applications.
  • 3 reasons why you need .
  • Us vs. Them ads.

If you haven’t tried some of these out yet, give them a go! Savannah shares real-world examples of these ads in her Twitter thread, if you’re looking for some inspiration.


SPONSORED BY MVP

More than 200 marketers used MailValueProfits to make extra cash from their email lists

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And they didn’t have to work a minute extra to do it.

MailValueProfits has over 15 years of experience managing the email lists for clients from all walks of the online industry, servicing countless geos and verticals.

They specialize in monetizing international dating lists, and they currently manage the lists of over 200 partners.

If you want to make an extra profit, all you have to do is provide your list. And you don’t have to write content, create email sequences, or look for offers. You just need to:

  • Have a dating-oriented list or with men age 30-35+ as the main demographic.
  • The majority of your subscribers are from one of these 24 countries: Germany, Austria, Switzerland, Czech Republic, Slovakia, Hungary, Poland, Croatia, Serbia, Romania, Spain, France, Italy, Portugal, Belgium, The Netherlands, Norway, Sweden, Denmark, Finland, Great Britain, Canada, US, Australia.
  • Supply your database, including the source, timestamp, and IP.
  • They run some tests and if you like the results, you continue getting your regular checks while they do all the work.

They work with a rev-share model, so they’re incentivized to make your wallet fuller. The more they make the more you make…

And lately, they added new geos as well, so check if you qualify.

The MVP team has been monetizing lists for 15 years and they’re pros at it! Easy money does not exist, but if you have a relevant list, this might be the exception to the rule.

Start collecting checks!


FACEBOOK

Why some FB advertisers will love iOS 14

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After 2020, this year’s going to be easy, right?

Well, maybe not. Instead, Apple arrives with their iOS 14 update and sets the marketing community ablaze with discussions about how it may (or may not) affect your ad campaigns.

Several times, we’ve discussed the expected changes from this update – and how it will affect businesses. But to refresh your mind, Facebook expects some small businesses to see a cut of over 60% of website sales from ads.

Complaining isn’t a solution though, and Taylor Holiday from Common Thread Collective shared five steps that e-commerce stores can undertake to avoid such a drop in performance.

1) Verify your domain in Facebook Business Manager: Take this step to ensure you have the authority to configure the conversion events tracked on your domains. Taylor explains how to do it in a video.

2) Pre-select eight “Conversion Events” per domain and prioritize: Facebook will be limited to eight conversion events for each domain. It’s rumored that the highest priority event will be tracked even for users that opt-out of ATT. For users that opt-in, you will be limited to 8 events.

3) Enable value optimization: Based on data brought together through machine learning, value optimization (VO) predicts the revenue value of individual users.

Set VO if you haven’t already.

4) Establish historical and seasonal benchmarks for attribution: Evaluate your 1-day click + view, 7-day click + view, and full 28-day attribution data.

5) Invest in retention and diversification: Almost every e-commerce store in the world has a Facebook Pixel installed. In other words, it’s hard to find a traffic source as powerful as Facebook.

This doesn’t mean you shouldn’t explore new platforms. But treat them as a way to capture demand, not keep it.

These are the steps, but Taylor poses a very interesting closing thought:

The Facebook auction system is built to balance supply and demand. And this is done by adjusting CPMs.

“Less success (performance and efficiency) translates into less spend. Less spend means lower CPMs. And lower costs … drive the platform back to a point where it enables meaningful scale.”


ROUNDING UP THE STACK

INSTAGRAM: Remix, an upcoming feature for Instagram Reels (which is a near carbon-copy of a popular feature on TikTok) is now being tested with some users.

SEO: Kristopher Jones at Search Engine Journal just wrote an interesting piece about how the pandemic has impacted SEO, both for the better and the worse.

BIG TECH: Here’s another good summary of what big tech companies agreed on in last week’s hearing.


BRAIN TEASER

What’s the capital of France?

You can find the solution here.


POOLSIDE CHAT

Cool tech, (funny) business, lifestyle and all the other things marketers like to chat about while sipping cocktails by the pool.

This is why we can’t have nice things

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Planned obsolescence. You’ve probably heard of it.

What does it mean? Simply put, it’s when companies intentionally sabotage the longevity of their products because they want to make more money. It’s a questionable practice, but it happens all the time (looking at you, Apple).

But this practice has been around for a long time, and Veritasium just made a great video about it – beginning with a devious lightbulb cartel in the early 1900s that encompassed most of the world’s biggest manufacturers.

Give it a watch here.

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