The UK is done with GDPR
Buckle your life jacket, because there are big waves coming across the channel…
The UK has decided the GDPR model of opting into cookies is “highly complex” and holds organizations back from “using data as dynamically as they could.”
So they’re throwing it overboard… In an official release, the government announced their new Data Reform Bill will allegedly reduce burdens on businesses while protecting consumers from spam calls and cookies.
Confused about how the new laws will accomplish all that? Yeah, us too.
… and they’re striking new deals: The UK also believes their new laws will empower them to form data sharing deals with the US, Australia, and other countries.
Why we care: If you target UK audiences, soon you may not need to worry about satisfying GDPR requirements anymore. Of course, whether the coming alternatives are better is hard to say.
On one hand, the EU could retaliate against the UK’s new laws, further complicating advertising and data sharing.
And on the other hand, it could lead to new data sharing partnerships with other countries.
Either way, unfortunately for marketers, the tussle over how to implement consumer privacy practices is far from over.
Walmart and Roku partner to remove purchase friction from shoppable TV ads
You know what really adds friction to a purchase process?
When you have to reach for your remote, laptop, or phone to buy the thing you saw in an ad.
That’s what Walmart and Roku aim to fix: With “shoppable ads,” viewers simply press “OK” with their remote, and wham, they’re in checkout.
Roku Pay pre-populates their details. Another press on “OK” and the Walmart checkout page places the order.
Tap, tap, done!
Talk about direct response… Once viewers set their payment and delivery details, they can purchase directly from ads.
No more awkward typing from the TV remote.
Why we care: TV and streaming ads have great reach, and integrations like this are as frictionless as it gets.
… which means huge revenue potential for brands who leverage TV ads effectively.
And TV advertising is definitely heating up, as the research we’ve done for one of our recent Deep Dives reveals (free preview here). Don’t ignore this channel!
64% of companies used this channel to generate nearly half of their revenue—and it’s not paid ads or content
It also happens to be a channel that we use at Stacked Marketer…
We’re talking about partnership.
impact.com interviewed 110 executives from Adidas, Airbnb, Twitter, Lenovo, and other brands to find out how they manage beneficial partnerships.
And you get to download their entire survey, completely free.
Here’s what you’ll discover inside impact.com’s survey results:
- Affiliates vs. influencers vs. premium publishers: You’ll find out which of these types of partnerships 110 executives preferred the most.
- What type of long-term goals they set for their partners.
- The system and tools they use to manage their partners.
- The biggest day-to-day challenges they face, and the biggest pain point almost all of them are experiencing.
Partnership is a great channel for unlocking new audiences and expanding your brand.
How to elevate your product in the minds of customers
Building a big brand starts by defining how you want people to look at your company. What characteristics do you want them to associate with your brand?
Liam Curley recently shared a Twitter thread listing 9 brand characteristics you can use to build a successful brand.
You don’t have to use them all. Just pick the ones that suit your business and industry the best.
Let’s dive in…
Extraordinary: The market thinks that your product has better quality than the alternatives. Bose, for instance, is appreciated for the high-quality sound of their devices.
A high-quality product is the foundation of a successful brand. Would Apple be the brand we know if iPhones were cheap devices?
Quality is also the starting point to build on other brand’s characteristics, like high status.
High-status: Chic, elegant, exclusive. And, of course, expensive. Think Chanel, Louis Vuitton, or Rolls Royce.
High-status make users look good in front of their peers.
Design: Apple built an empire upon good design and aesthetics. Ignore aesthetics, and you’ll lose sales.
Rebellious: Create an “us vs. them” dynamic in your market. Show your audience that you’re in a battle against something, whether it’s a person, a society construct, or another company.
People will join you, and buy from you.
In its early days, Apple represented a rebellious brand. Their main enemy was IBM. Vans is another example of a brand for rebellious individuals.
Subculture: Pick a subculture, and focus on growing your status in that subculture.
This can be great for brands just starting out, because reaching a smaller subculture community requires fewer resources.
These are our most favorite brand characteristic of the nine that Liam Curley sared in this post. Make sure to check out the full thread for the rest.
Make your website multilingual instantly with this no-code, SEO-friendly solution
Translating your website is traditionally headache worthy, not to mention resource heavy.
But Weglot solved that problem. By combining the power of machine translation and simple post editing tools, Weglot helps 60k+ businesses launch a translated website quickly and accurately.
In this guide, they show you how to use machine translation to increase the efficiency of your website translation project, just like global brands Shopify, IBM and HBO.
Here’s an underrated copywriting tactic
Most of the time, your customer doesn’t fully understand their own problems.
And it’s more common than you think: You want whiter teeth, but you don’t understand why your teeth are yellow.
You want to stop hair loss, but you don’t understand why it’s happening.
You want to hire in another country, but you don’t understand foreign subsidiaries and labor laws.
When your customers don’t fully understand their problem, they’re less likely to understand why your solution is valuable.
So try this copywriting technique: Write out the top three things that are holding back your customers from solving their problem.
Then, write out how your product solves those problems.
Finally, work it into your marketing.
Here’s how that might apply to a tooth-whitening product:
- Education: Your teeth are yellow because acids from drinks like coffee and wine have discolored them. Solution: Our product uses whitening agents which cut through acid buildup and restore your teeth to their natural color.
- Education: Your whitening toothpaste doesn’t work because it’s not strong enough. Solution: Our product has ingredients stronger than you’ll find in any over-the-counter toothpaste, which means it whitens better than standard toothpaste.
- Education: Many whitening products are dangerous and damage your teeth, making it even harder to get white teeth. Solution: Our product is FDA-approved and extensively tested to be gentle on teeth, with the strongest whitening around.
Most of the time, copywriters only focus on the second half: The solution.
But sometimes, educating your customers beforehand is the trick to making the sale.
SMALL BUSINESS MARKETING: Whether you’re a pro or just starting out, there are specific tips, tools, and steps you can use to grow your small business. This free ebook by Semrush shows you how to get maximum returns from your digital marketing efforts. Download it for free.*
E-COMMERCE: A lot of e-commerce news sources have hyped augmented reality (AR). So is it all hype, or is there actual utility behind it? This research from Snap in partnership with Publicis and Alter Agents tries to answer that question.
CREATIVES: DALL-E could be your next designer… At least when it comes to simple requests. Check out this example from Twitter user @marauders to see what we mean.
TIKTOK: Pleasure before business. TikTok says it’s an entertainment platform, not a social network. That can mean many things, but for marketers, it definitely means your content should be entertaining.
PAYMENTS: Almost one year later, India has lifted business restrictions on Mastercard, allowing the company to accept new customers from the country. American Express and Diners Club aren’t so lucky… restrictions on those cards remain in place.
E-COMMERCE: Don’t underestimate the power of non-traditional marketplaces! Etsy keeps growing and just hit a new record for off-season monthly downloads. Just how high is the new high? Over 2 million!
*This is a sponsored post.
How do you go from 98 to 720 using just one letter?
You can find the answer here.
Cool tech, (funny) business, lifestyle and all the other things marketers like to chat about while sipping cocktails by the pool.
A recovering… Pepsiholic?
Imagine chugging 30 cans of Pepsi. Every day.
For two years.
That’s what this supermarket worker did.
What started as a harmless way to get an energy boost during night shifts soon turned into all night Pepsi benders that spanned over two decades.
The man claims he spent $8,500 a year on his unusual addiction before finally curing himself… with hypnosis.
Talk about a strong stomach!