A common tactic for brands who go from $10M in sales towards $100M+ in sales in a year seems to be a big celebrity marketing campaign.
If you are at that stage (or aiming for it), here are a few things you should know.
1.The traffic the celebrity sends will not give you a positive ROI.
Yes, when the celebrity makes a post, the traffic they send will certainly not make up for the cost you pay them.
Plan with that in mind.
2. Make sure you have the right to use their creatives for as long as possible.
You will probably create a wide variety of videos and images.
Make sure you have the rights to use these for a long time, hopefully in perpetuity. Both for organic and for paid ads.
3. Get an actual endorsement from them.
One important asset in such a campaign is to get a clear endorsement from the celebrity.
Don’t have them just be the actor in a skit, make sure they outright say “I love this product, you should check it out” in some way.
4. Make sure they have the right audience.
A more obvious one but please make sure the celebrity you are planning to work with is a good fit for your product.
Imagine how legit it would look if Cristiano Ronaldo advertised McDonald’s.
With these 4 points in mind, you are starting on the right track…
