This CPG marketer confesses how they see life without third-party cookies
Digiday regularly features these confession stories, and this one caught our attention. As you may well know, third-party cookies are being killed by more and more browsers over the next 18 months or so. That’s gonna make data collection and use much more difficult.
This marketer from a CPG (consumer-packaged-goods) company weighed in on how they view a marketer’s life changing in the near future.
- If it wasn’t obvious already, if you don’t have a direct relationship with the customer, you’re gonna have a bad time. No cookie, no data.
- Third-party data sellers will suffer simply because their data won’t be as usable as it once was. Agencies and brands will have to develop processes to replace third-party data.
- Smaller publishers and platforms that don’t have the in-house talent will struggle to figure out how to gather data and where they are still allowed to share it.
- No surprise, Facebook and Google are the ones that come out on top. Marketers and users still trust them more, they have first-party data and they have the resources and know-how to implement all these pesky rules in the most powerful way possible.
So, we have about 18 months left before the Cookiepocalypse. Prepare!
Google to treat nofollow links differently, starting yesterday
Starting March 1, Google has started treating nofollow link attributes as a hint, rather than a directive for crawling and indexing purposes.
It is already treating all link attributes such as sponsored, UGC and nofollow as hints for ranking purposes after the original announcement last September.
Here’s what the new link attributes are treated as:
- rel=”sponsored”: This attribute is used to identify site links that are part of an advertisement, sponsorship or some other paid agreement.
- rel=”ugc”: This attribute is recommended for links appearing in user-generated content, such as comments and forum posts.
- rel=”nofollow”: This attribute can be applied to any scenario in which you want to link to a page but don’t want to pass along ranking credit to it.
Why the new link attributes? They will help Google understand the web better and allow site owners to classify the nature of their links if they want to.
What do you need to do about it? If you have been using nofollow tags to block any content on your site from being crawled, it probably makes sense to go block these in a different way.
How? There are various methods, such as robots.txt implementation or the use of meta tags, that can be used to define how Google crawls and indexes pages.
Also, use of UGC and sponsored attributes is completely voluntary. If you still want to classify these links and provide Google with this information, you are free to do that. It’s not going to affect your site in any way.
🏖 Join 2500 marketers, 180 companies and Neil Patel by the Black Sea this June!
Time to plan the conferences for the summer, right? Our first stop will be AWSummit that takes place on June 2-5 in lovely Mamaia, Romania.
What do you need to know?
- The location: The event takes place at a wonderful 4 and 5 star resort with a wonderful private beach. It’s right on the sea shore!
- Highly experienced organizers, over 7 years in the industry organizing AWSummit.
- Over 2500 attendees and 180 international companies. Yes, it’s a large resort!
- A world-class keynote speakers day called Brainfull featuring Neil Patel, Emanuel Cinca, Chris Kubbernus, Mihaela Visan, and more.
The red hot chilli on top? AWSummit is free to attend by entertainers in the adult entertainment industry, so chances are you’ll run into some stunning babes and dudes. And every night there will be a Free to attend party in some of Europe’s biggest clubs to celebrate your new connections. We’re just saying…
Let’s focus on the content though:
- Emanuel Cinca unveiling all lessons from sending over 2.5M emails with a 43%+ open rate. It’s the ins and outs of what we do here with Stacked Marketer.
- Neil Patel bringing the future to the present dissecting what is next in digital marketing.
- Sandhya Sabapathy revealing the power of purpose in content marketing.
- … and more!
All this for a way better price than comparable events.
Show me your ecomm store and I will double your ROAS
We know all about Matt Tanguay thanks to the knowledge he shares about ecomm store optimization. This time he decided to take a random store and tell us exactly what he would do to improve it. Since this sounds way funnier than reading just the theoretical stuff, let’s move into it.
The store he reviewed is this one, and its niche is educational toys.
Here are some of the things Matt would change:
- Reduce the height of the header.
- On mobile, replace the eight categories below the search box with only a few items in a link bar.
- Replace the dropdown menu with a Mega Menu.
- Try a hero section with your value proposition, instead of the hero section about a product.
- Wait about 15 seconds to show the popup.
- Move the Afterpay It section lower on the homepage.
- Add a section for the main categories, with a thumbnail and name for each.
- Add star ratings and # ratings to each product.
- Remove Add to Cart buttons.
- Add social proof.
- Towards the bottom, add a section with user generated content.
- Collapse or remove the text at the top of category pages. The first thing they should see is the sub-categories and (optional) a hero section.
- Visually separate the product list from the sub-category list.
- Make sure to have 10+ ratings/reviews for each product.
- Show the number of ratings next to the star rating.
- Separate the product information by using a collapsible/expandable section or a sticky table of contents.
- Provide a shipping estimator.
- Remove the social media share buttons.
- Add product videos and/or GIFs.
- Expand the Product Reviews section by default.
- Remove the section “Find Similar Products” by “Category”.
- Don’t redirect to the cart. Instead open a modal panel instead with the notification of the product added.
Something a bit different from the stuff we usually share, but hopefully it provided some valuable insights!
- CBO: Depesh Mandalia shared an email sent from his FB Rep. Facebook has once again postponed the roll out of the CBO. To when? It doesn’t mention that. So you can still enjoy your ABO camps until *date to be determined*. Good job FB!
- EMAIL: Here’s a good collection of email examples to take some inspiration from. All organized in different categories, such as abandoned cart, welcome email etc. Have fun!
- MESSENGER: Starting March 4, new policies for Messenger will be rolled out with the aim of improving the messaging experience between customers and businesses. Here’s an updated set of best practices released by FB to help you with the transition.
- SEO: As per these updated Google guidelines, if you have repetitive FAQ content on your site, mark up only one instance of that FAQ for your entire site.
- FACEBOOK: First launched in 2018 but limited to a specific set of high-end devices, FB’s new AI powered feature lets everyone convert 2D pictures into 3D.
- PINTEREST: As per the latest report published by Pinterest, the platform now reaches 60% of all women in the US. Here’s how they spend their time on the platform.
- FACEBOOK: If multiple ad accounts use the same FB Pixel and a user clicks on an ad from both accounts, would this conversion be de-duped between those two ad accounts? Why? Join the discussion.
What question can you never honestly answer yes to?
You can find the solution by clicking here.
Cool tech, (funny) business, lifestyle and all the other things affiliates like to chat about while sipping cocktails by the pool.
Where would you go?
Our fantastic world is full of mysterious stories. Some of them make you laugh, others just make you think “What the heck!”
And today’s poolside story definitely belongs in the second category.
Nestled among the cold mountains of Switzerland, the 170 inhabitants of a small village called Mitholz just lost their entire houses and lives.
Well, not exactly lost. They just can’t access them anymore… The authorities found 3500 tons of explosives dating back to World War II inside the mountains.
Back in 1947, 7000 tons of explosives detonated, killing nine people and inflicting heavy damage on the small village. But this time they won’t risk it again.
The officials said that most of the explosives are buried in unstable rock, which will have to be removed in layers. This will take them more than 10 years and cost over $1B.
Imagine you suddenly discover that 3500 tons of explosives are standing under your bed and you can’t access your house for 10 years!
That’s tragic…However, the Govt will buy houses and help the 170 inhabitants to move away!
A sweet note from a scary story.