What you get wrong about keyword cannibalization
Keyword Cannibalization, an evergreen debate, huh? There are some misinterpretations around it and it can actually be beneficial for you rather than looking at it as an issue.
The discussion has been started by Steven Kang in his group and it gained much attention. Let’s dig into it.
As an SEO, you will remember the countless arguments you might have come across about “One keyword per page”. But here’s the thing: web pages rank for multiple keywords at one point in time.
As per this Ahrefs “also-rank-for” case study, an average page ranking at top slot also ranked for about 1k other relevant keywords. This also means that if your content is relevant enough, you can even have multiple pages show for the same keyword.
So yeah, keyword cannibalization doesn’t really exist, at least not in the way most people believe.
Most SEOs think that it happens when multiple pages are targeting the same keyword and end up competing against each other.
If you have multiple pages about the same keyword, it’s a common thought that Google won’t rank any of them. Right? Wrong!
Almost all search engines know what each webpage is talking about. And one can simply glance at their Search Console’s analytics report to find out the different terms their pages rank for.
It’s the intent that matters. If you are not able to offer any relevant information or if you are competing with informational “how to” articles or pages from Wikipedia, there is a high likelihood that your content is simply not going to show up for searches.
For example, let’s assume that your page 1 ranks for 100 keywords and page 2 ranks for 200 different keywords. Imagine the overlap there.
There will be some shared keywords but the content on these pages and the intent behind them will be very different. They might rank for different terms, or even for common terms.
A while ago Patrick Stox explained this beautifully with a real-life example. You can check it if you still have some doubts.
Pinterest launches a tool similar to Google’s very own trends
Yeah, it might sound like Pinterest is trying to compete with the search giant, but that’s not really the case here.
The platform released the new tool “Pinterest Trends”, aiming to help marketers discover the top US search terms on their native platform.
It provides an overview of the most popular search terms on the platform over the past 12 months.
Similar to Google Trends, it highlights the time frames of a particular search term hitting its peak, along with other insights to help you plan out your content and marketing strategies.
In order to be able to offer such insights, Pinterest’s algorithm has been working for years using the preferences and interests that are now available for us to learn from via Pinterest Trends.
In the coming weeks, this tool will roll out for advertisers in the US over desktop.
During the beta test, a brand using this tool to understand their user behaviour aimed at driving in-store sales was able to drive 5x more conversions on the platform.
Additionally, Pinterest has also rolled out Pinterest 100, an annual report on the top emerging trends that marketers should be aware of going into 2020. You can check out Pinterest 100 here.
💕 A Tracking Platform You Brand Owners Will Actually Love To Use
You’ve put time and effort into making a product, one that people really want. So you decided to have affiliates promote it… Oh look, managing them just turned into a nightmare and huge time sink.
It’s because most of the top tracking systems have literally given up on innovating and solving pain points related to tracking that exist even today. As tracking platforms have been focusing more and more on affiliates, brand owners have been forgotten. Same old interfaces, same old bugs…
And this is obviously not good for your business and neither for your affiliates.
Emebo has put its foot forward. Its mission is to make tracking effortless, with platform that doesn’t stand in your and your affiliates’ way:
- You have specific needs and Emebo understands that. You want to see all your reports in one place: paybacks, chargebacks, net revenue – Emebo does this.
- You require easy integrations with various 3rd party processing systems like ClickBank, BuyGoods and pull their offers from there – Emebo does this.
- You need to be able to easily see how much an affiliate generates net for you and find the scope of improvement based on all the data you have – Emebo does this.
- You need to be able to design creatives directly from the platform, or have your affiliates submit new ones by doing the same thing. No more annoying creative approval messages – Emebo does this.
- Your affiliates would love if they can upload their own invoices. Wouldn’t you love if you could make sure all affiliates have submitted their invoices right inside the platform, before you initiate their payment? – Emebo does this.
- How about building performance or general reports? – Emebo’s dynamic report builder does this.
You also have all the usual features like real-time tracking, unlimited custom tracking domains or granular user permissions.
There’s no monthly plan. No setup fees, no hidden fees and no minimum period contract. It’s all pay as you go. That’s because Emebo’s goal is to provide the best solution out there and this is their way of saying: “If we are not able to do that, you should not stick with us. Period.”
Do not let them leave their purchase incomplete
Abandoned cart ratio is a serious problem. But do you send an email to recover that? What kind of messages should you send? And how many?
The ConversionXL Team tried to answer these questions analyzing 1k stores to discover what they are doing and what they are not doing. Shall we have a look at the results?
- Nearly two-thirds of the stores do not include offers in their abandoned cart sequences. Simply because sending an email might just drive more conversions without including any additional offers.
- Offers are included deeper in the series. So, you start with a reminder. Then try to push the sale later with an incentive.
- 48% of businesses send an offer within the second or third email. And, according to CXL, this is the best time to get more aggressive.
- Only 4% of companies optimized their offers in the sequence. This is a good chance for you to stand out. Escalating the offer delivers high ROI according to CXL.
- Static codes are the easiest way to implement offers, and 59% of companies used it.
- 60% of brands send incentives to recover the cart just once or twice. That’s too little, and this also represents a chance for you to get more conversions.
There are more stats in the post, but it’s better to leave you with this template suggested in the post, that might be more useful than more stats:
- First email: Just a reminder, no %.
- Initial offer email.
- Second offer email + scarcity
- Final offer email + scarcity + urgency .
So, this template basically reflects the insights and findings of the study. Don’t forget to escalate the discounts and test different ones.
- MARKETING: How to apply psychological principles to anticipate what a person needs to make a purchase decision and how to influence that decision.
- E-COMMERCE: If you have been looking to build your own products for dropshipping, check out Alex Fedotoff’s video that shows you how you can find the right tools and a repeatable process of product creation from scratch.
- INSTAGRAM: IG is launching its own fact-checking initiative globally and will start auto-labelling false content shared from FB.
- SEO: Following Google, Bing announced transitioning to a new user agent, initially for site rendering and then gradually and carefully for crawling all sites.
- GOOGLE: As found by Tom Waddington, Google is testing a rollout of “Request Quotes” button just above the 3-pack in local results.
- CHATBOTS: A video from ManyChat on how to acquire and retain customers through chat, SMS and email.
How can you leave a room with two legs and return with six legs?
You can find the solution by clicking here.
Cool tech, (funny) business, lifestyle and all the other things affiliates like to chat about while sipping cocktails by the pool.
Feeling like a king has never been easier
To all the hustlers out there, we gotta tell you something.
You’re out there building your online empire, but listen, you can grow your biz as much as you want, but it won’t matter. Because if you really want to talk about empires and kingdoms, to really prove your success you need a symbol. Such as a castle!
And, start thanking The Crew, because you can buy a symbol of your greatness for just $55. In other words, you can buy a French castle for $55.
So, yes, even though your empire is pretty small, you can still feel like a king in your own castle. Well, part of it to be clear.
How’s that possible? A French start-up, Dartagnans (not to be confused with one of the musketeers), is managing the collective purchase of an atmospheric French castle, the Château de Vibrac.
So, with just $55 you get lifetime access to the château, including its gardens and the chance to help dictate the future of this slice of French history.
Maybe a good location to setup masterminds and retreats with your biz friends?