Creative rotation strategy to scale FB Ads to 7-figures with 3.8x ROAS. 5 audience exclusions to boost your ROI. shopping comparison sites want EU to further penalize Google for Shopping search.

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If you want a Lambo, you gotta make your website as fast as a Lambo

How fast does your store load? Remember that you’re losing conversions with every extra second that it takes to load.

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Aiming to help you reclaim those lost sales, Shopify shared 5 minification techniques to make your store fast. For those who don’t know, minification refers to the process of removing unnecessary or redundant data without affecting how the resource is processed by the browser.

Use UglifyJS to compress JavaScript: This is a very popular JavaScript compressor that automates the process of reducing the load of JavaScript on your theme.

Optimize CSS using cssnano: A modular minifier written in Node.js, cssnano can be added to your build process to ensure that the resulting stylesheet is as small as possible for a production environment.

Reduce HTML with a HTMLMinifier Webpack plugin: This is a plugin designed to minimize HTML files. Mind that you’ll need Webpack to use this plugin.

Create a build process using a range of minifiers: Here you can use toolkits like Gulp or Grunt, which allow developers to set up automation for many development tasks. Basically, you can implement plugins like UglifyJS into a Gulp task, instructing it to run every time a site is compiled.

Use an app to perform minification on your theme assets: Plugins such as Speed optimizer and Hyperspeed have automatic processes for minifying CSS and JavaScript files on your themes, ensuring that these files are as small as possible without compromising their functionality.

That’s all. Keep in mind that some of these services Shopify suggests are paid tools. To a Lambo-fast store!


FACEBOOK

The creative rotation strategy for 7-figure scaling

One of the first thing to understand when starting out with Facebook Ads is that your creatives will eventually burn out. As a consequence of this, your CPM will go up and conversions down.

So, if you haven’t yet developed a rotation strategy for your creatives to combat this creatives fatigue issue, we found a good one shared by Seth Russo. He uses this to scale 7-figure camps, so you’re in safe hands here.

You start with 4 tested creatives, using 1 creative for each of the audiences you’re targeting. Rotation of the creatives is implemented when at least 2 of these 3 conditions are met:

  • CPC > 50 cents
  • CTR < 2.0%
  • CPM> $15

So, if the first creative starts to burn out, he switches to creative number 2. When this burns out, creative number 3 will be run and so on.

That’s it! Pretty easy, although some backup info would be useful to understand how he set up those KPIs. However, you can test this strategy and change the KPIs according to your flow.

Maybe you can keep an eye on conversions to understand if those KPIs are suitable for you or not.


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What’s the most important aspect of any advertising? Creativity! It’s the most crucial and efficient way to create a memorable, long-lasting impression for your audience and a great way for you to build a fan base faster.

One of the best ways to do that is by using incredible video ads that resonate with your audience and help you build a brand and generate more conversions than ever before!

Gone are the days when access to such videos was limited to big brands alone.

That’s why we are delighted to connect you all with ReadySet. A subscription-based service for high quality, professional video ads.

It’s the same company that makes video ads for brands like DoorDash, Coinbase, Coffee Meets Bagel and more.

Whether you are a private label e-commerce owner, dropshipper, affiliate marketer or even a full-fledged marketing agency, here’s why you should use ReadySet to make your social video creative as powerful as possible.

  • Direct response ads your brand team will actually like, to bring you the best mix of performance and branding. Coming from Airbnb and Nanigans, ReadySet knows brand and growth. You get the best of both in every ad.
  • Unlock your team. Internal creative team drowning in re-sizes and re-cuts? ReadySet can take it all off their plate, freeing them up to do bigger things.
  • Live-action ads (real actors and real studios) that usually cost up to $350k+ made for just a fraction of the cost.
  • Social first, not just a cut-down TV ad whether that is FB, IG, YouTube, Snapchat, LinkedIn and even TikTok. The right creative for the right platform.
  • A variety of long, short, medium videos. Different value propositions to hit your target.
  • Never any stock video. It’s all custom made and filmed by Ready Set.

These guys literally wake up every day with the goal of unlocking the full potential of your business including your internal creative teams, so you can focus on doing what you do best.

You wanna see some samples of what the awesomeness looks like? There you go! Sit back, relax and check out the samples here.

Still not satisfied? We’ve also got case studies on how these videos ads created by ReadySet helped them take their sales & marketing to another level.

Does that sound irresistible? Get in touch with the ReadySet team now.


GOOGLE

Simple ways to avoid wasted ad spend

‘Tis the season to scale and scale hard. However, if you’re not careful with your targeting this could result in a lot of wasted ad spend.

Maybe your ads are unintentionally reaching out to people who are not interested in your products, or you could be retargeting an audience way too much.

There are a few basic yet important checks you can implement to make sure you’re not burning your bucks on such users. Let’s quickly dive into them:

+ Job Seekers: Let’s suppose you are selling backpacks. There might be some users who are looking for jobs in the backpacking industry. With the recent blurring of match type accuracy, targeting the right audience has become more important than ever with PPC.

To avoid targeting them, add such keywords to your list of negative keywords. Or, you can simply build a URL-based audience for the Careers page on your site and add it as an exclusion.

+ Existing customers: If you’re not selling something which has a high repeat purchase rate, you will probably want to exclude existing customers from your campaigns.

+ Support Seekers: Imagine you are selling SaaS deals. There are tons of users who are just looking for help and support for that particular SaaS. These people won’t buy your products.

Exclude them by building an audience of such users based on URLs associated with the support section of your site and exclude these from campaigns. You can also add such keywords to your negative keyword list.

+ Past Converters: These are different from your existing customers in the sense that they might have converted on something other than a purchase. Filling in a contact form, for example. This is especially applicable if you have a multi-step funnel. You can add this audience to your retargeting list based on the hits of that particular thank-you page.

+ Retargeting audience in non-retargeting campaigns: Let’s suppose you are running an Interest-based campaign on FB and engagers are being added to a retargeting audience. Make sure to exclude this retargeting audience from your Interest-based campaigns.

Depending on your business model, there are other similar situations where you would want to include or exclude from your campaigns. Brainstorm the cases that might suit your situation and avoid wasting ad budget.


ROUNING UP THE STACK

  • TOOLS: Looking to catch the next big trend? Use Google data to do it. Jim Banks shared how to use the Think with Google tool to make consumer predictions.
  • SEO: A list of 80+ growth hacking Chrome extensions shared by Christopher Shin to help you with your digital marketing efforts.
  • GOOGLE: If you use Google Keyword Planner tool for keyword research, you will now be able to share your keyword plans with others without having to leave the tool.
  • PRIVACY: Facing more EU antitrust heat, 41 shopping comparison sites have reached out to the EU to further penalize Google in shopping search.
  • PPC: With the introduction of close variants, keyword match types have changed drastically. Learn how to manage search terms in the new world of match types.
  • TWITTER: Twitter will update its global privacy policy to adapt it to the CCPA that will take effect from January 2020. So, they’ll give users more information about what data advertisers receive.

BRAIN TEASER

What 4-letter word can be written forward, backward or upside down, and can still be read from right to left?

You can find the solution by clicking here.


POOLSIDE CHAT

Cool tech, (funny) business, lifestyle and all the other things affiliates like to chat about while sipping cocktails by the pool.

It’s way too easy on the Internet

How many of you own a .gov domain name? Do you think it would help your business in any way if you owned such domains?

Maybe to show some sort of trust authority for your products? Lol, jk. Don’t do that.

We just got this idea when we read about this guy. He got himself a .gov domain by pretending to be the mayor of a small town using information he found online.

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He then used a fake Gmail and Google voice number to moonwalk through the authorization process.

“I assumed there would be at least ID verification. The deepest research I needed to do was Yellow Pages records.” – His words, not ours.

That’s how easy it was for him to get his hands on this domain.

He then went on to access FB’s enforcement subpoena system, which allows official agencies to request personal information on Facebook users. Imagine, what can be done with such data.

Though the best thing to come out of this situation is that the control of such domains has now moved on from GSA to a department of Homeland Security.

This is just a poolside story, don’t get any crazy ideas out of this. Stay sane, stay safe.


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Stacked Marketer was built to filter through the daily noise that exists in the marketing world. It’s a digital marketer’s 7-minute daily read, jam-packed with the latest news, trends, tech and actionable advice.

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