Cyble report finds that you can get 267M FB users’ details for €500. Google opens up Shopping product listings for all retailers. FTC purges affiliate review website with a $350k penalty.

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GOOGLE

List your products on Google Shopping for free

In a major announcement from Google, the company is now letting e-comm store owners list their products in the Shopping tab without incurring any cost.

This update will begin by rolling it out to US search results by the end of the month before expanding globally by the end of the year.

Why this change? Google says it’s trying to help out as many businesses as it can as they struggle to pay for Shopping listings at this time.

However, it could also be Google’s strategy to gain shopping related traffic and better compete against Amazon in product search.

Here’s how it will benefit everyone involved in the process:

  • Retailers: Exposure to countless users who search for products every day on Google.
  • Shoppers: Discover more products from a wider selection of stores, including some they may not have otherwise heard of.
  • Advertisers: Paid campaigns will be augmented with free listings.

Why would you still opt for paid listings? Apart from the fact that you will receive prominent placement at the top of the Shopping tab, paid listings will be the only ones shown within the product listing carousels in Search and Gmail placements.

There’s more: Google also announced a new partnership with PayPal which allows retailers to link their PayPal accounts to Google Shopping, subsequently speeding up the onboarding process.

An unprecedented move by Google.


SNAPCHAT

Snap just saw one of its best quarters

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Yesterday, Snapchat announced its Q1, 2020 earnings and it beat all Wall Street estimates for revenue and users growth.

As more and more people search for entertainment during lockdown, Snapchat’s stock prices soared by 20% up to $14.80.

Let’s shed light on some more stats:

  • Revenue: $462M (up by 44% compared to Q1, 2019).
  • Global daily active users (DAUs): 229M (up by 20%)
  • Average Revenue per User: $2.02 (up from $1.68)

Another interesting tidbit is the 35% year-over-year growth in daily time spent watching content in its Discover feed.

“Snapchat is helping people stay close to their friends and family while they are separated physically.

I am proud of our team for overcoming the many challenges of working from home during this time while we continue to grow our business and support those who are impacted by COVID-19.”

Well, things are looking very good for Snap. However, the real implications will only be fully evident in the Q2 filings. This bump might be just a temporary effect of the quarantine.


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Then, Pushnami’s browser-based push notification platform is best-suited to set you and your offers up for success.

They deliver over 450M messages a day for over 20k brands, and now they’re offering everyone (especially those affected by COVID-19) to try their push platform completely FREE for the next 6 months.

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It allows you to capture your audience, intelligently market to them, and grow your business. So, if you’re looking for a new marketing channel to engage with your customers, Pushnami is the answer to your desire.

Just have a look at some of the things this powerful platform can do:

  • Works on all major desktop & mobile browsers and devices.
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  • Unlimited Domains & Segmentation.
  • Content Automation & Personalization.
  • A/B/C Creative Testing.
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Get started by visiting Pushnami today to learn more.

 


AFFILIATE MARKETING

FTC purges an affiliate review site – $350k settlement

If the Amazon commissions cut wasn’t enough to shut down some businesses, the FTC is going the extra mile to shake the very foundations of some more affiliate websites.

The watchdog fined an affiliate website – LedEDU – for publishing fake reviews of financial products.

We all turn to Google when we’re looking for a review of products, and most of the top rankings in the search engine come from affiliate websites.

LendEDU was one of these affiliate websites. They shared product comparisons, product rankings and customers reviews of the products described.

The accusation: According to the FTC, the product rankings weren’t genuine, instead being influenced by commission levels. In other words, the suggested product was always one that offered a commission to LendEDU. Additionally, the company didn’t inform users about the affiliate relationships.

The cherry on top? The use of false testimonials.

This whole nefarious mixture resulted in a $350k punch in the face by the FTC.

A warning to other websites that use practices such as these:

  • Reviews influenced by a relationship with the company reviewed.
  • Not disclosing the relationship.
  • Using fake testimonials.

How can affiliate websites avoid any issues? The general principles are simple:

  • Inform your users about the connection you have with the products you’re reviewing.
  • If you state that compensation doesn’t factor into your content, that has to be a truthful statement.
  • Testimonials must reflect actual customers’ experience.

Well, some basic guidelines to follow there, but here the FTC explained all the rules affiliate websites must follow.


ROUNDING UP THE STACK

  • FACEBOOK: It’s official! A FB spokesperson revealed to the team at SearchEngineLand that CBO won’t be mandatory. This will give advertisers more choice and the decision is permanent. Happy?
  • LINKEDIN: How to use new LinkedIn Ads targeting options: Company Category and Company Growth.
  • SEO: Google is once again having issues indexing new content. Google said it was fixing it, so it might already be fixed by the time you read this news.
  • SECURITY: As per this Cyble report, 267M Facebook users’ details are being sold on the darkweb for a mere… €500.
  • AMAZON: Amazon employees are not happy about the company safety measures during the pandemic and they plan to protest against them.
  • FACEBOOK: Looks like FB is slowly rolling out a new option called Incremental Conversion Optimization, which allows you to optimize for incremental conversions. Have you seen it yet?
  • E-COMMERCE: Andrei Baklinau shared his private ecomm conversion checklist with 108 guidelines to help all e-commerce owners and marketers grow their stores.

BRAIN TEASER

I reach for the sky, but clutch to the ground; sometimes I leave, but I am always around.

What am I?

You can find the solution by clicking here.


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POOLSIDE CHAT

Cool tech, (funny) business, lifestyle and all the other things affiliates like to chat about while sipping cocktails by the pool.

Aeroplanes of the post-pandemic future

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One thing we’re all curious about is how global travel will work in a post-pandemic world.

How will airports be organized?

Will we be able to hang out on tropical beaches, sipping mojitos and talking about campaigns and business?

Well, the first step is taking a flight, right?

So, how will planes look after this pandemic is over?

An Italian company dreamt about “aeroplanes interiors of the future”. And no, we won’t have business-class level spaces to help us keep our distance.

A solution is to install transparent separator blinders on either side of the seats. This will make close proximity safer by minimizing interactions via air.

But Avio Interiors, the design company, has another solution as well: Two-faced sets.

Basically, the three passengers are separated by a shield made of transparent material that isolates them from one another, creating a protective barrier for everyone.

Well, if you are the kind of person that hates to socialize with the people sitting next to you during the flight, this is great news for you.


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