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LINKEDIN

LinkedIn rolls out dark mode. Here’s why it matters more than you think

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Linkedin has just released dark mode. No big deal, right? Wrong.

Dark mode is popular: Some surveys show that dark mode is preferred by over eighty percent of users.

So what? When designing ads, you usually want them to either stand out from, or blend in with, the rest of the site layout.

Let’s pretend you’re in the first category for argument’s sake: One way to make ads stand out is to use contrast; find colors that are opposite to each other.

With social media sites, you already have one part of the equation: the site layout and colors. So all you have to do is find contrasting colors.

Dark mode = dark ad performance? With dark mode turned on, things can get a little wonky.

Different people will see different colors. And as more people adopt dark mode, your contrasting (light mode) ads suddenly just blend in. As a result, your CTRs might decrease without you knowing why.

What can you do about all this: When a platform where you run ads (such as LinkedIn) introduces dark mode, expect a significant number of users to switch to it. Plan ahead by testing ads with colors opposite to the ones you currently have.

As others wonder why their CTR is dropping, you’ll be laughing all the way to the bank.


E-COMMERCE

Buy-now-pay-later continues to gain serious traction

It’s huge, and it’s spreading across all major continents. Here’s what’s been happening in the buy-now-sell-later market just this month.

Europe: Monzo, a major virtual bank, has announced plans to enter the BNPL market. Scalapay, a major European player in the buy-now-pay-later market, has raised $155M.

US & Asia: Only 5 days ago, we reported that PayPal had paid 2.7 billion dollars to acquire Paidy, a Japanese BNPL platform.

Australia & Africa: Zip, an Australian BNPL provider, has acquired Payflex, a South African counterpart.

What this means for you: If you’ve tried to sell more expensive items in the past and weren’t successful, now might be a good time to try again.

Paying in installments has never been easier for the average consumer than it is right now. Cha-Ching!


SPONSORED BY SOCIAL SNOWBALL

The Social Snowball effect: How this Shopify app gets you new customers for free, on autopilot.

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Does it sound too good to be true?

It wouldn’t if you read the reviews of Social Snowball on the Shopify App store.

When reading the reviews for Social Snowball, you’ll notice a pattern: 1000’s of e-commerce owners are loving this DTC and e-commerce focused approach to affiliate marketing. And even better, many say they started making new sales right after they installed the app.

How does it work?

  1. When a new customer buys your product, they’re automatically created an affiliate account and given materials to promote their custom discount code right from the thank you page.
  2. They get login details for their account and can collect their funds immediately after they get their first referral purchase.
  3. You can send your affiliates their commission payments with two clicks, all from within your dashboard (no more dealing with PayPal or manual payouts).

How is this different from other affiliate apps? Social Snowball converts all of your customers into motivated affiliates. Even non-buyers. On top of that, they make payouts super easy and it only takes a minute to set up.

Every single customer is literally out advertising your brand and bringing you new customers. Create community, get a new traffic source, and increase your revenue.

Try it for free and skyrocket your word-of-mouth sales.


TWITTER

21 tweets to grow your Twitter audience

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Everyone wants more followers.

In many cases more followers means more sales, more clients, and (if you’re really lucky) social media stardom.

Josh Spector shared a thread made of 21 tweets, each one giving a different tip to grow your audience.

Here are our favorite ones:

  • Don’t use your bio to describe who you are. Use it to describe the value people get from following you.
  • A person you engage with is more likely to follow you than a person you don’t.
  • Think about why you started following other people. Reverse engineer that to get others to follow you.
  • Ask your followers why they followed you. This will make you understand what your strengths are and how to double down on them.
  • Your audience growth starts with your audience retention. After gaining a new follower, the goal is making them stick with you so they convert into a client, newsletter’s subscriber, or customer.
  • The more varied your topics are, the harder it is for people to stick with you. Niche down. This also means that you shouldn’t mix personal life updates with business-oriented tweets too much. If you do, make sure to keep them relevant to your audience.
  • The more you share other people’s tweets, the more likely they’re going to share yours. And when you share an amazing tweet, ask for it to be retweeted.
  • Use “Quote retweet” instead of regular re-tweet because it shows your comment and profile in your followers’ feed instead of just the original tweet.
  • If your audience isn’t growing, the reason is probably your tweets. 
  • The more DM conversations you have, the more the algorithm will reward you by showing your tweets to more people. More exposure turns into more followers.
  • Don’t be afraid to ask people to follow you. Just be sure to give them a good reason to.

One last tip from The Crew: Create hair value tweets so we can share them in the Stacked Marketer newsletter. That’s a boatload of exposure and, more than likely, many new followers!


ROUNDING UP THE STACK

E-COMMERCE: The Black Friday Summit is a 100% virtual, 100% live and 100% free event. Savannah Sanchez, Chase Dimond, and Nik Sharma are just 3 of the 50+ speakers. Expect 10+ Black Friday Cyber Monday topics across 3 days, between October 2-4. Grab your free spot.*

ADVERTISING: How do musicians make money nowadays? Advertising. Yep, advertising is officially the fastest growing source of revenue for recorded music.

SEO: Do you write buying guides for SEO? Have you tried ranking them? Here are some pointers from Dan Sure on how to do so.

SOCIAL MEDIA: Do you want people to trust your posts more? Shower them with likes and comments, according to Nieman Lab data.

GOOGLE: It’s wedding season…at least on Google Search. This is an interesting Google blog post about the most popular wedding search terms (interesting fact: bachelorette parties are a lot more popular than their male equivalents).

APPLE: Will Apple’s forced acceptance of alternative payment methods result in 15-30 percent more money in developers’ pockets? Not necessarily, according to Eric Seufert.

BUSINESS: NFTs are confusing. We’ll probably confuse you even more with this article (it’s good for your brain, though). Yesterday we featured an opinion on a person who was against NFTs. Here’s an opposite take.

SEO: Google is experimenting with displaying Featured Snippet Bubble links in US search results.

*This is a sponsored post.


BRAIN TEASER

The leaves are on the fruit, The fruit is on the leaves.

What is it?

You can find the solution here.


POOLSIDE CHAT

Cool tech, (funny) business, lifestyle and all the other things marketers like to chat about while sipping cocktails by the pool.

StreetPong

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Waiting on red lights is boring. Especially as a pedestrian with no headphones on.

Well, that might all become a thing of the past thanks to this brilliant invention. Why wait and be bored when you could play an actual arcade game with other pedestrians on the other side of the street?

Yup! It sounds crazy, but it’s true. And many cities around the world have expressed interest in incorporating this at their crosswalks. The company behind this idea, Urban Invention, said there’s quite a lot of interest around this seemingly simple game.

We love the idea, but hope it doesn’t create the opposite problem of people spending all day and playing at traffic lights.

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