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REDDIT

You can finally search comments on Reddit

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You probably know this already…

But Reddit comments contain some of the best info, inspo, and distribution opportunities for marketing content.

And Reddit’s paying attention: The platform just launched in-platform comment search, which means you no longer need to scroll through hundreds of threads and subreddits.

Why we care: Reddit is becoming a content marketing gold mine. Making billions of comments searchable gives marketers a huge opportunity to craft and distribute valuable content.

It also saves us some time.

And as a bonus, you may discover new threads that are relevant to your brand, too!


GOOGLE

Custom columns are getting superpowers

Rev those drills, marketers.

It’s time to dig deeper into Analytics.

What’s going on: Google just added several useful tools to their custom columns feature.

Now you can do things like:

  • Add spreadsheet functions.
  • Calculate and compare data across multiple date ranges.
  • Use new column formats like “Text” and “True/False.”

… And more.

Why we care: These new tools look like they give marketers access to clearer data, which can help you make better decisions. Clarity might be the one thing you can never have too much of.

By the way, Google’s annual live marketing conference is now taking registrations if you’re interested in attending.


SPONSORED BY CHILI PIPER

This report proves that beating your B2B competitors is easier than you thought—and has nothing to do with marketing

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Ever wonder what made potential customers choose you over competitors?

Chili Piper wondered the same. So they did what every smart marketer does when they want to understand a phenomenon: They gathered data. They took a deep dive into the response time of 77 B2B companies.

And based on their study, B2B prospects do not choose you because of your marketing, or positioning.

Nor because of the posts you share on LinkedIn and Twitter.

78% of companies chose a provider over another because of …*drum roll*… speed to lead!

And their free report reveals how speed can help you land more clients.

It also shows you:

  • How 30% of your competitors shoot themselves in the foot every day.
  • Why the bigger your competitor, the smaller the threat.
  • How to get ahead of 73.2% of the market by using a chat + form combo.

Ready to discover new ways to land clients?

“Yep, take me to this report.”


YOUTUBE

Are these YouTube Ads default settings burning your budget?

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When you’re optimizing a video ad campaign, you usually have two ways to improve return on ad spend (ROAS):

  1. Increase your campaign conversion rate, or
  2. Reduce your spend.

But as Joe Martinez points out in this Wordstream article, YouTube Ads come with default settings that could affect your ability to do both.

Let’s talk about three of them:

Default setting #1: Your video ads will appear on networks outside of YouTube. YouTube automatically shows your campaign in the three Networks for YouTube Ads, including Google Display Network.

Showing your videos on Google Display Network isn’t a bad thing, but if you want more control, you can opt-out of this setting when you set up your campaign.

Default setting #2: If you decide to opt into the Google Display Network, monitor which websites you’re bidding for.

Not all websites play video ads.

Default Setting #3: Video Action campaigns automatically include TV devices. However, the call-to-action buttons on Video Action campaigns aren’t always available on TV devices, which means customers can’t click through your video ads.

So you may want to turn off TV devices on your campaigns.

If you do want to show your ads on TV devices, create a separate campaign for this placement.

These are three of the four settings Joe Martinez talks about. We recommend reading the whole piece here.


SPONSORED BY INSIGH

Make money from TikTok without busting a single dance move

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It’s true… you don’t have to lip sync or “floss” to get incredible business results.

Our latest Deep Dive shows you:

  • How to leverage this exploding platform.
  • The role it plays in the social media landscape right now.
  • What kinds of products sell best.

… And much more. You can sample the preview here for free.

Plus, when you join Insights, you can get this Deep Dive—and every monthly Deep Dive we publish—for just $99/month.

Show me how to leverage TikTok for my business.


THE CREW’S INSIGHTS

Yes, user-generated content is outpacing traditional content, and the data proves it

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You’ve heard it in all your marketer circles. You’ve also heard us talk about how it’s a must-have now.

If there was another reason to make sure it’s part of your marketing strategy, user-generated content is outpacing traditional content.

According to this study, Americans now spend the same amount of time watching user-generated videos on YouTube, TikTok and other platforms, as they spend watching traditional TV.

And here’s something else to consider:

Traditional news content is no longer trusted. Engagement with traditional news content dropped last year compared to 2020, according to Axios data.

Why should you care? It’s a clear sign about the type of content users want. It’s also another point in favor of TikTok as a social media platform.

TikTok is user-generated content dialed up to the max. Make sure you test it out.

By the way, if you want to get rolling with TikTok as a marketer, you might enjoy our latest deep dive—free preview here.


ROUNDING UP THE STACK

COPYWRITING: Meet Peggy, an AI who crafts high-converting copy, quickly and easily for hundreds of companies. She says she’s one of the world’s best copywriters and you can put her to the test – just describe the product in at least 50 characters. Try Peggy for free.*

AMAZON: Using Amazon fulfillment? Prepare for a rise in shipping costs. Amazon just announced a 5% “fuel and inflation surcharge” for third-party sellers that ship through the company.

ADVERTISING: Apple’s app opt-in rates increased 9% from last year, despite AppTrackingTransparency (ATT)’s regulation on data tracking. Maybe users want to see your ads after all!

E-COMMERCE: It’s up and down. Retail sales went up 0.5% across the US while online shopping sales went down 6.4%. If your brand has brick and mortar stores, you might consider optimizing customer experiences.

AFFILIATE MARKETING: Remember click arbitrage? It turns out the parasitic pay-per-click hack is back and leeching off brand advertising once again. Only this time, it can be automated. Yikes.

META: Like Facebook groups for… WhatsApp? WhatsApp just announced Communities, a new feature that lets users—and brands—create numerous groups and conversations under one account. No launch date yet, but WhatsApp says it’s “coming soon.”

*This is a sponsored post.


BRAIN TEASER

Two trains are crossing the bridge below at the same speed on a non-windy day. One of the trains, however, takes significantly more time to pass the bridge than the other.

Why?

You can find the answer here.


POOLSIDE CHAT

Cool tech, (funny) business, lifestyle and all the other things marketers like to chat about while sipping cocktails by the pool.

Elon Musk bids on the bird

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Well, that escalated quickly.

Yesterday the Technoking of Tesla officially offered to buy out Twitter for $43 billion, not long after becoming the platform’s biggest shareholder and almost joining the board.

And Musk has a list of things he’d like to change about the platform, like:

  • Turning Twitter’s San Francisco headquarters into a homeless shelter.
  • Creating an option to pay for Twitter Blue Subscription with Dogecoin.
  • Making Twitter a platform for “free speech.”

Grab the popcorn, because this feels like a season climax…

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