Easy switch

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META

Switching between accounts is easier now

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If you’re a social media marketer, you know the pain of switching between Facebook and Instagram accounts.

So this might brighten your morning a bit…

A simple switcheroo: Meta introduced a profile switching interface to make it easier to access, create, and navigate between multiple accounts and profiles.

The new feature lets you see Facebook and Instagram profiles from one place, stay on top of notifications for all your accounts and profiles, and more.

Seems secure: Meta says existing security features like two-factor authentication will remain. They’ve also added some new ones.

For example, you’ll receive a notification whenever a new account is created in the Accounts Center. Nice.

Why we care: Managing numerous social media accounts can feel frantic, especially during busy seasons like the holidays.

This update could remove needless friction from your day-to-day workflow.


E-COMMERCE

Aldi’s CEO hasn’t seen this much growth since the 2008 recession

This holiday season, customers only want two things:

Deals and discounts.

Feeling the pinch: Giles Hurley, Aldi’s UK CEO, says customers are discount shopping “in droves.”

With many households straining under rising costs, Aldi and its rival Lidl—both famous discounter chains—have seen huge growth in the UK.

Giles claims they “haven’t seen such growth since the 2008 recession.”

Why we care: This is an obvious signal of the kind of consumer behavior you can expect in Q4.

Shoppers are prioritizing lower prices, essential items, and labels over branded products as they continue rationing budgets.

Looks like getting people to buy today could be even harder than it was a year ago…


SPONSORED BY KARTA

Financial OS built for marketers of all kinds: e-commerce stores, media buyers, affiliates, and networks

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As your business grows, tracking transactions and budgets can get really complicated, really fast.

How do you forecast or track your teams’ spending based on their daily, weekly, or annual budgets?

Or get the virtual cards you need to manage ad spend across multiple accounts for Meta, Google, TikTok, and more?

Or manage multiple transactions from numerous teams and numerous accounts?

That’s where Karta.io comes in.

Karta.io is the full-service financial OS for companies that need to simplify, track, and manage spending.

Karta:

  • Syncs all your accounts, transactions, budgets, virtual cards, and teams in one dashboard so you can see your account health at any moment.
  • Pays or collects payments from partner networks and gateways.
  • Offers you unlimited virtual cards.

… And much more.

With Karta.io, companies take financial control and eliminate manual work.

Simplify your spending and make smart marketing decisions faster with Karta.io.


CONTENT MARKETING

Are you a content creator? Now might be a good time to seek a rate increase

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Times may be uncertain, but one thing isn’t: content creators are in high demand.

As Hubspot points out, job postings for content creators have almost tripled on LinkedIn compared to just a year ago.

So if you’re a content marketer or content creator, now might be a good time to reassess your career goals.

What affects the salary of a content creator? According to Hubspot, the biggest differentiators are experience, location, and in-demand skills.

For example, multilingual copywriters or technical SEO writers can demand higher compensation than regular writers.

OK, let’s talk about salaries. Hubspot lists a number of roles with the average US annual salary:

  • Digital Marketing Manager: $75,018
  • Brand Strategist: $69,120
  • Digital Copywriter: $67,124
  • Content Strategist: $66,150
  • Social Media Manager:  $53,761
  • SEO Specialist: $52,210
  • Videographer: $47,920

How do you know when your skillset is sufficient for a rate bump? Hubspot has a few suggestions:

  1. Identify your expertise. Specializing in one area can help you stick out and find better opportunities. Web analytics, SEO, and AI writing are all in high demand among creators.
  2. Grow your skill set. The best investment you can make is in yourself. Follow new trends, learn techniques, complete certifications, and master soft skills. You’ll need them.
  3. Create your own brand. Branding isn’t just for business. Boosting your personal brand with blogs, podcasts, and similar content will bring awareness and social proof.

Lastly, define which career path you want to take. You may prefer the autonomy of a freelancer, or the stable income stream of being in-house, or the fast-paced life at an agency.

Choose the environment that best fits your character and temperament.

And there you go… you’ve got ideas for taking your career to the next level. Hope this helps!


SPONSORED BY #PAID

“Half the money I spend on influencers is wasted; the trouble is I don’t know which half.”

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Yes, we totally edited that famous quote… but you get the point:

When it comes to tracking, most businesses don’t know how their influencer campaigns are performing or what content is working.

#paid delivers exclusive and custom research methods to help you:

  • Know whether your campaigns are lifting sales.
  • Find out which content is driving brand performance.

… And more.

Start measuring the ROI of your influencer marketing campaigns now.


THE CREW’S INSIGHTS

Our personal advice for running a referral program that works

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If you’re reading this, there’s a 15% chance that a friend or colleague referred you to Stacked Marketer.

That’s good news, both for you and for us. Referral programs are a powerful tool for growing your newsletter or your business when you get them right.

If you want to start a referral program, first answer these two questions:

  • How much are we willing to pay for new customers or subscribers?
  • With that in mind, what’s something your customers want that you can afford to give them?

It’s simple math, really. Imagine you’re an e-commerce brand handing out $20 gift cards whenever referrals make a purchase, and your average order value is also around $20.

You might break even at first. But if your customer lifetime value is $100, it’s immensely profitable over time.

Once you have a couple rewards in mind, here’s the advice we’d give ourselves if we could go back in time:

  • Create customized referral messaging. When you refer someone to Stacked Marketer, they hit a landing page that reads “Your friend thinks you want to be a smarter marketer.” Personalization boosts conversion.
  • Only advertise one or two referral rewards at a time. Our referral program has nine rewards in total. But, if you’ve noticed, we normally advertise one reward at a time. This reduces overwhelm and creates one specific goal for people to aim for.
  • Give the people what they want. A lot of our referral rewards used to be branded merchandise. And while we love our branded merch, what you love is good marketing content. So today, six of our nine rewards are content-focused.

That’s it for now. We’ll share future insights into how you can leverage giveaways to give your referral program a helpful boost, so keep an eye out!


ROUNDING UP THE STACK

GROWTH: More than 2,500 global marketing decision-makers weighed in on how they’re driving growth with their data, adapting to a privacy-focused data ecosystem, handling cross-channel marketing and analytics, and more. Get their insights in Salesforce’s Marketing Intelligence Report for free.*

AMAZON: Apparently, one Prime Day isn’t enough. Amazon plans to add another Prime-exclusive sales event on October 11. Only this one is called the Prime Early Access Sale instead. Good to know if you’re an Amazon seller.

SEO: Aaand it’s over at last. Google’s September Core Update rollout is now officially complete, leaving you to assess the damage… if there’s any. First thing to do? Check your analytics to see if your website was hit.

ADVERTISING: If you’re managing ad-based apps for younger audiences, better dot your “i’s” and cross your “t’s.” Apparently a SpongeBob video game violated the Children’s Online Privacy Protection Act (COPPA) for failing to include data protection for kids under 13. Oops.

GOOGLE: You can now run ads for sports betting aggregators from licensed and certified license exempts based in Louisiana. Looks like another step towards making gambling ads widely available…

ANALYTICS: Every company likes to say they’re data-driven. But according to a recent survey, marketing analytics only influence business decisions by about 53%. Sorry, CMOs, but it might be time to work on that company culture.

*This is a sponsored post


BRAIN TEASER

Poke your fingers in my eyes and I will open wide my jaws. Linen cloth, quills, or paper, I will devour them all.

What am I?

You can find the answer here.


POOLSIDE CHAT

Cool tech, (funny) business, lifestyle and all the other things marketers like to chat about while sipping cocktails by the pool.

Best engagement photo ever?

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If a couple claims their love is electric, don’t believe them unless they’ve got the photo to prove it.

Like this couple.

As they lovingly embraced each other to celebrate their engagement, a lightning bolt struck, and their photographer snapped an epic photo.

You could call it faith, a sign from the divine, or mere coincidence, but there’s no debate: they got one of the best engagement photos out there.

Sounds like a story for the grandkids!

Share with your friends:

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Stacked Marketer was built to filter through the daily noise that exists in the marketing world. It’s a digital marketer’s 7-minute daily read, jam-packed with the latest news, trends, tech and actionable advice.

You have referrals.

You're only referrals away from your next reward