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E-COMMERCE

Is Augmented Reality the future of e-commerce?

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E-commerce platforms are dipping their toes into the world of augmented reality.

Yesterday we reported on Shopify acquiring Primer, an augmented reality startup.

Today, Pinterest has launched a new virtual drive ad experience with Volkswagen.

What’s the big deal about augmented reality? And why are e-commerce platforms pouring time and money into it? Two reasons:

  • Reducing returns. This is one of the reasons why Snapchat is dabbing into AR as well. “I also think a lot of retailers are really excited about the potential for augmented reality to reduce returns in the future”, according to Evan Spiegel, Snapchat’s co-founder.
  • Boosting conversion rates. This is something many merchants have noticed. Augmented reality takes the concept “try before you buy” to a whole new level.

It turns out that AR is not just a fad: It delivers real business results as well.


BUSINESS

Stripe has made it very simple to verify your customers’ identities

Stripe is being Stripe once again, reducing an extremely difficult task to a simple API call.
This time, it’s verifying customers’ identities through their “Identity” product.

What can I verify: Personal documents (passports, ID cards), selfies (by automatically matching it to the personal document) and addresses.

Why use this: Essentially, if you’re doing something with a high risk. Say you’re selling a very expensive ring and want to verify a customer’s identity before shipping it to them. Or perhaps you own a SaaS software that deals with finances and want to vet someone before opening a checking account for them.

We just love how Stripe takes something that requires ten PhDs to create and reduces it to “explain like I’m 5” complexity.


SPONSORED BY UPFLUENCE

You already met your top-performing influencer, but you haven’t recognized them

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You have met them… Or they have met you. We’ll explain.

It’s one of the many influencer marketing strategies that Upfluence gathered in this guide.

Upfluence is an all-in-one influencer marketing platform that helps brands to build, streamline and scale their influencer campaigns.

And it is the first influencer marketing platform that allows companies to find influencers who are already engaging with their brand, from when they are visiting their website, purchasing their products, to reading their newsletter or following them on social media.

So, your best influencer already interacted with your brand. What should you do?

Upfluence created a 3-step insider guide that shows you how to leverage influencer marketing and organic ambassadors in order to maximize sales.

You can download it for free and inside you will find:

  • How to build an influencer army out of your customer base.
  • How to decide which social media platform is the best to run your influencer marketing campaigns.
  • The move you should make to reduce time and resources being spent on outreach and negotiation. And at the same time find influencers with better matching audiences.
  • How to mix and match referral, affiliate, and brand ambassador programs to achieve the best ROI.

Discover how to scale your influencer marketing campaigns.


COPYWRITING

Common copywriting mistakes on courses landing page

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Let’s get straight to the point. Julia Saxena listed five mistakes that course creators often make on their landing pages.

These tips are useful for landing pages in general, not just when it’s about selling courses.

+ Don’t use your course name as the headline of the landing page. The headline is the most important element of a sales page. And your product’s name isn’t so appealing to be used as a headline, most likely. Call out your audience’s desires and pain points, and tell them how your course benefits them!

+ Don’t jump straight into introducing your course content. Warm up the readers first by getting empathic with them. Use stories, get intimate with their problems and desires. Build a relationship before starting to sell your product.

+ Don’t put the burden of figuring out the benefits on your prospect: Many course creators include all the logical details about their course. But they don’t tell the reader how this will help them. You must do this work. Explain to them how every feature of your course will help them achieve the transformation you promise.

+ Not enough or no proof: Proof is probably the element in your landing page that will have a higher impact on the conversion rate. Back up every claim you make. And never make promises bigger than your proof.

Proof is built in different ways: Testimonials above all but even case studies, demonstrations, reasons why, specifics, explaining the mechanisms. If you don’t have testimonials yet, let some beta-testers try your course for free. Then ask for a review to use in your copy.

+ Don’t shy away from long content: Recently we saw in a Stacked Marketer issue that people don’t have a short attention span. They have a short consideration span. This means that they’ll leave the page if you’re boring.

If you can keep their attention, they’ll keep reading instead of checking Instagram. And the more time they spend on your page, the higher are your chances of persuading them into buying.

Hence, instead of focusing on keeping the copy short, focus on keeping it interesting.


ROUNDING UP THE STACK

SEO: When you do something wrong, you usually want to know how much you need to improve before you do it right. Google has made this possible for their PageSpeed Insights product.

YOUTUBE: The video network has banned certain verticals from advertising on its home page.

GOOGLE: If you hate Google AMP, you’ll love this. Finally, Google has confirmed that they will no longer only feature AMP pages in their top stories carousels.

CLUBHOUSE: A few updates from the Clubhouse team. Payments are now available for Android users in the United States. Additionally, its Creators First program is expanding globally.

PRODUCTIVITY: Google has just made a slew of products free by making its Workspace suite available to everyone.

FACEBOOK: To fight the data loss caused by iOS14, Facebook is expanding the use of conversion modelling to include it in the 7-day click attribution. With this adjustment, they should be able to report estimated conversions they are unable to observe now.


BRAIN TEASER

What can you share and still have all for yourself?

You can find the solution here.


POOLSIDE CHAT

Cool tech, (funny) business, lifestyle and all the other things marketers like to chat about while sipping cocktails by the pool.

Is your son a computer hacker?

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Today, we want to get back to a legendary article that was written back in 2001 and ask ourselves: Are those principles still true? Let’s see.

AMD and hackers

“If your son has requested a new “processor” from a company called “AMD”, this is genuine cause for alarm. AMD is a third-world based company who makes inferior, “knock-off” copies of American processor chips.

They use child labor extensively in their third world sweatshops, and they deliberately disable the security features that American processor makers, such as Intel, use to prevent hacking.

AMD chips are never sold in stores, and you will most likely be told that you have to order them from internet sites.

Do not buy this chip! This is one request that you must refuse your son, if you are to have any hope of raising him well.”

Times have definitely changed since then and now Intel is the bad guy.

We’re all hackers?

“If your son spends more than thirty minutes each day on the computer, he may be using it to DOS other people’s sites. DOSing involves gaining access to the “command prompt” on other people’s machines, and using it to tie up vital internet services.”

Well, there you have it folks. We’re all hackers according to 2001’s standards. We kinda miss the days when more than 30 minutes a day meant you’re spending too much time on the computer.

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