They’re a must to increase your AOV, they can always be tweaked… But some upsells and cross-sells are really bad.
Here are the 3 worst we’ve seen.
No upsell
It’s actually more common than it should be that some stores don’t have an upsell.
Please have some sort of upsell or cross-sell in your e-com funnel.
Goli is a good example (preview link*) for “one product upsells”. It’s rare that you shouldn’t have any kind of upsell as an e-commerce store.
Everything
Yes, the opposite is also something we’ve seen.
Too many upsells, cross-sells and downsells are extremely bad too.
This is how we felt about Snow, who hit us with 6 of them, which was almost their entire product list back then.
A tip
This was discovered by Tony in our Pro community (link only for members), and it comes from a premium British supplements company who essentially asked for a tip to support the team.
The Crew’s tip
Make sure your upsell is always after the initial item purchase was confirmed. Don’t make people back out of the whole process because of bad upsells.
