Facebook improves ad attribution with more updates
We’re living in a post-ATT world, and Facebook is still figuring out how to adapt to it.
The company just announced several updates that will (hopefully) improve your ad effectiveness and metrics following Apple’s privacy updates:
– Facebook’s Conversion API allows your website to directly communicate its data with Facebook. Previously, the browser did this, but privacy upgrades have made the browser…um…stingier.
Facebook recently launched “Conversion API Gateway,” a non-developer version of its Conversion API. According to a Facebook study, advertisers who used both the Pixel and the Conversion API experienced an average CPA improvement of 8%.
– Aggregated Event Measurement: Facebook has improved its reporting so you can see which advertisements led to purchases or app downloads (even if the person didn’t click on the ad, using view-through conversions).
Don’t worry if all of these terms sound like rocket science. Thankfully, Facebook is working to make things easier for non-developer marketers. Releasing a non-developer version of its Conversion API is just one example of this.
The end goal is the same: Make it easy to see which ad contributed to which results (and how).
Because if you can’t measure it, you can’t improve it.
Pinterest has added a TikTok-like “Watch” tab to its home feed
If you can’t beat them, imitate them.
Pinterest has just announced a slew of new platform features. The most visible one is eerily similar to TikTok.
The “watch” tab: When you go to your Pinterest home feed now, you should see a second tab in addition to the standard “Browser” tab: “Watch.”
The “watch” tab will be a full-screen, scrollable feed of vertical video Idea Pins. The goal here appears to be for users to binge scroll and consume more Pinterest content (similarly to how they do it on TikTok).
More “shoppable” pins: It’s not just about binge-scrolling; it’s also about buying things.
Pinterest will also integrate Idea Pins with “AR Try On,” an augmented reality tool that allows you to virtually try on cosmetics such as makeup or eyeshadow.
How to take advantage of these features: With the “Watch” update, we expect short videos to reach a much wider audience on Pinterest.
If you’re starting out with the platform and don’t know what to post to get organic reach, short, vertical videos might be a good idea.
This could have saved Stacked Marketer months of headaches – you can start using it for free right away!
Confession: There have been months when Gmail was our worst nightmare and we had to spend between three to four hours – daily – just to fix a newsletter.
Why go through the trouble? If half of your emails end up in secondary folders, people won’t read them, won’t engage with them, nor will they buy your products. Fixing it meant over 45% open rate compared to just 35% otherwise for us.
But you don’t have to go through what we did, because you can just use Folderly.
Folderly is an AI-based email deliverability solution that provides deliverability and inbox placement tests, IP and domain reputation checks, DNS records fix, spam and blacklist checks, warm-ups for your IP, domain, and email address, and much more.
All included within one service!
What does that mean for your campaigns? Folderly can get you 50-80% open rates for cold-emails and 40% open rates for regular email marketing campaigns. Don’t just take our word for it.
Use the 7-day free trial to get your first improvements, without risking a penny.
How to measure your brand penetrations
With the increasing competition, building a brand has become a nearly mandatory strategy for all sorts of online businesses.
However, companies aren’t always able to understand if their investment in building a brand has a positive ROI or not.
If you’re trying to measure your brand’s marketing penetration, CXL’s Tom Whatley put together an articulated piece to help you do that.
The goal? Get answers to these questions:
- How do your customers perceive your brand?
- Are your campaigns driving conversions?
- Do consumers know who you are?
- Does your messaging at each touchpoint match customer intent?
- Is your brand part of most consumers’ consideration set?
- Have you built perceived value?
The first step, however, is defining the key metrics to measure.
Tom Whatley listed ten different metrics to track, among which are CSAT (Customer Satisfaction Score), brand loyalty, market share, brand momentum in the marketplace, and brand perceived quality.
How do you track them?
At this point, there are six steps to establish and measure these metrics.
1) Establish your goals and baseline: What are the goals for this measurement? Are you looking to boost your reach? Or are you worried about retention?
Once you establish a goal, determine which key metrics you need.
2) Test by target audiences and segments: You should understand how your brand resonates as a whole, but also by segment.
3) Choose competitors to test against: If your goal is eating your competitors’ market share, then define which brands you want to test against.
4) Pick data collection methods: Custom consumer panels, generic consumer research surveys, online sentiment analysis (such as social listening platforms), and survey-based brand trackers are a few options.
5) Run your tests and analyze the results: How do the results stack up against the goals you established?
Once you understand your brand’s value and penetration, the next step is taking the necessary actions to reach your goal.
And as we’re sure you already know, you’ll want to repeat the process each quarter so you can find your brand direction.
Making $1m per year with a $500 printer by surfing a new Reddit trend
This is the closest thing you can get to “printing money”.
All you need is a 3D printer and the right trend… Which you can get thanks to the Trends community. Check this out!
Some members are making over $1m per year with just a $500 printer and taking advantage of a new Reddit trend.
It’s easy to write good emails
Emails to your boss, your clients, or your family members. It doesn’t matter who you’re sending your emails to. Writing good emails is always a win-win!
And in the marketing world, one good email can land you a load of clients and catapult your business revenue.
(Plus, they avoid the “misinterpretation-leading-to-confusion” situations that bad emails so often cause.)
Here’s a checklist of three things you’ll want to start doing today to make your emails more effective:
- Write your email, then slice it in half. Just like a blog post, your first draft of an email is probably way too long. Spend an extra minute with the goal of cutting your word count down by 50%.
- Use more line breaks. Two or three lines, maximum, per paragraph. The easier your email is to read, the more likely your reader is to go all the way through it…and take action.
We posted the third one on our Twitter thread. Head over there to see it and start saving the world from bad emails.
EMAIL MARKETING: This is proven to generate a double-digit boost in subscriptions for your email list. Magazine Gold lets you offer a full-year subscription to magazines like Men’s Health, InStyle, Real Simple, and Eating Well as a gift to your email subscribers. Learn more here.*
E-COMMERCE: Did you know that users in developing countries such as India and Brazil buy a lot of e-commerce products through WhatsApp? And the company has just released some new features to help with the process.
COPYWRITING: Analyzing real-world examples is one of the best ways to learn copywriting. Here’s an amazing analysis of one LinkedIn ad copy.
GOOGLE: What changed in Google’s search quality rater guidelines published yesterday? This post provides some answers.
SNAPCHAT: It’s all about AR at Snapchat. The platform just released augmented reality software to make your AR campaigns more powerful.
SEO: Guess who’s getting more gray hair in 2021: SEOs. Google search algorithm updates have been more extreme this year compared to last year, according to Semrush.
*This is a sponsored post.
What can travel around the world while staying in a corner?
You can find the solution here.
Cool tech, (funny) business, lifestyle and all the other things marketers like to chat about while sipping cocktails by the pool.
Facebook plans to rename itself. What should we call it?
You’ve heard the rumors.
Facebook wants to change its name. And the internet has plenty of ideas.
BuzzFeed published a poll with some name suggestions. Here are a few of the most popular ones:
- The Good and Nice Company, Not at All Evil
Here’s one of our favorites (which also perfectly describes this whole name change situation): Facepalm.
What would you call Facebook if you were in charge of renaming it? Let us know (we’ll feature the most creative suggestion at the beginning of tomorrow’s issue).