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ADVERTISING

Firefox will show its users ads

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Firefox will put ads in its web browser. While developers are outraged, we marketers are… intrigued.

Where the ads will appear: When you type something into the Firefox search bar, you usually get keyword and website suggestions. Starting with version 92, Firefox will include “suggestions from trusted partners” (translation: “brands who paid”) in its search bar as well.

The browser plans to show contextual ads based on the user’s city location and search keywords.

Who the advertisers are going to be: In its announcement, Firefox mentioned they use adMarketplace as its preferred partner for sponsored results.

By the looks of it, adMarketplace is not self-serve and you need to contact them to get started (meaning, they probably require a minimum budget).

It will be interesting to see if Firefox sticks to their ad decision given that everyone and their dog is hating them for it at the moment.


GOOGLE

If you advertise on Google AdSense, you may have to pay slightly more in the future

This is why: Google has just announced that AdSense (for Content, Video, and Games) will be moved from a second-price auction to a first-price auction.

Second-price vs. first-price auctions: Imagine you want your ad to appear first on your favorite website. You place a bid of $5 per click. However, there’s a small problem…

Competition. There’s another advertiser who wants to appear on that website as well. Fortunately for you, they bid $4. You’ve won! But how much do you have to pay now?

Enter the world of price auctions. Don’t worry, it’s simpler than it sounds.

In a first-price auction, you pay-what-you-bid-for: $5. In a second-price auction, you pay $0.01 more than the second bidder; in this case, it’s $4.01.

According to Google, publishers “will likely not see a change in earnings.” As an advertiser, that means it’s unlikely you’ll pay more for ads on Google Adsense. Unlikely.

The Crew’s take: Don’t be surprised if you do pay slightly more. By slightly, we mean a few cents. Ad networks are typically efficient.

And auction prices in a second-price model will likely differ by just that amount, especially given that many advertisers let Google do the bidding for them.


SPONSORED BY CAMPAIGN MONITOR

The not-so-secret tool we used to send over 7M emails with a ~47% open rate

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7,919,775.

That’s how many emails we delivered in the last 2 years and 8 months.

It was January 2019 when we made the switch to Campaign Monitor.

And since that day, we’ve sent over 7,919,775 emails with a ~47% open rate.

Should you do like The Crew does, and use Campaign Monitor?

Well, you’d be in good company: 1440 Media, Front Office Sports, Girl Boss, The GIST, and many others use Campaign Monitor to power their emails.

Why should you? Better results, less stress!

Campaign Monitor gives you all the advanced personalization, segmentation, and automation features you need in one easy-to-use platform.

Here are some of our favorite features:

  • Map out the customer journey with their intuitive visual journey designer.
  • Hyper-targeted segments.
  • Hundreds of fully customizable templates.
  • Templating language to build your own reusable HTML templates.
  • Granular user permissions so you give the right kind of access to each team member.
  • Trigger automatic emails based on actions taken by users on your website.
  • Full analytics suite that gives you an aggregate view into the overall performance of your emails.

Join smart email marketers and try Campaign Monitor for free.


PRODUCTIVITY

4 hacks to boost productivity and never miss a deadline

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Do you ever feel overwhelmed by your endless list of tasks?

And with Black Friday approaching, that list has probably doubled.

You Redefined has got some tips for you.

According to his post, he works at a remote 9-5, manages two personal brands, co-owns a real estate company, and is the director of an animal rescue.

Here’s how he never misses a deadline without going insane:

1) The Ivy Lee Method: In the evening, write a list of 6 tasks you need to accomplish the next day.

Limit it to six. And prioritize the list from the most important to the least important.

Tomorrow, try to finish each task on the list. If you miss one, it becomes the first one on your list the next day.

2) The 2-minute rule: If an action takes less than two minutes, it should be done at the moment it is defined.

Sending an email, scheduling a meeting, and cleaning your desk could fall into this category. Take care of them now.

Just being aware of this rule will help you complete the two or three small tasks you keep saying you don’t have time to do.

3) The 5-minute rule: Is there something you have been avoiding for too long? This rule will stop it.

Set the timer at 5 minutes, take a breath, and just do it. Ideally, target a big project.

What will happen is you’ll exceed the 5 minutes, kick-start your momentum, and end up completing the task.

Momentum: it’s the antidote to procrastination.

4) Delegation: Grocery shopping, picking up dry cleaning, sending out mail. All these things can take hours to complete.

Delegate these tasks to someone you trust or a company like TaskRabbit.

You might have to pay someone $40/hour, but if you make $100/hour, you’re operating at a net profit.


SPONSORED BY INSIGHTS

What if The Crew here at Stacked Marketer was doing marketing research for you?

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Would… would you want us to do that?

We’re actually doing it already.

With Insights, we give you an in-depth analysis of a successful brand every month, so you know what’s working – and what’s not – right now.

Comprehensive deep dives (100+ pages on average), actionable marketing advice (with examples) every week, and a place to discuss the latest marketing news every day.

See what you can get from Insights.


THE CREW’S INSIGHTS

Is In-App Shopping Taking Over?

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Facebook doubled down on in-app shopping after the announcement of Apple’s privacy updates.

Eat that! When a user completes a purchase on their native Shop, Facebook tracks the entire purchase journey, harvesting the juicy data that turbocharges your campaigns. No need for third-party data over here, Apple.

And they’re not the only ones making the push towards in-app purchases…

Some other big names are already in the game:

  • Instagram
  • TikTok
  • Google

And we’re pretty sure Pinterest is soon to follow. (It’s the last e-commerce oriented platform without this feature.)

Therefore, the question: Is in-app shopping going to take over?

Well, there are two opposite forces at the moment…

Force 1: Big tech is trying to vacuum brands onto their platforms.

Force 2: Companies are trying to rid themselves of the “big guys.” They’re building their email lists, SMS lists, content assets, and even creating their own apps.

At any rate, here’s what we think the answer to that question is, as well as our recommendation on what you should do next…


ROUNDING UP THE STACK

SNAPCHAT: What’s cookin’ at Snapchat? Apparently, some interesting ad targeting options.

PINTEREST: They “perform for SMBs” and they want to prove it. Pinterest announced its first virtual summit for small and medium-sized businesses.

FACEBOOK: Canva is making its way to the Facebook Business Suite.

E-COMMERCE: Did you know: Approximately 20 percent of people worldwide have used buy-now, pay-later loans. And approximately 60% plan to use it within 2 years, according to this report.

BUSINESS: Following the Apple vs. Epic court decision, payment companies are coming after Apple’s fees. Paddle is the first on the list.


POOLSIDE CHAT

Cool tech, (funny) business, lifestyle and all the other things marketers like to chat about while sipping cocktails by the pool.

The mafia is worried about its future. The reason: millennials

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Poor millennials. Everyone loves to complain about them. First older generations, then businesses, and now the mafia.

The reason: “Everything is on the phones with them,” complained a former senior member of the New York’s Colombo crime family. Instead of using traditional face-to-face tactics, the millennials are texting.

One alleged millennial gangster, for example, texted his victim, saying: “Hey, this is the 2nd text, and there isn’t going to be a 3rd.”

While the millennial gangster thought he sent a text message the victim couldn’t refuse, the FBI probably tracked his phone faster than a speeding bullet.

Perhaps these millennials simply do not want to be involved in crime, and this is their way of expressing it?

In any case, if the Godfathers thought millennials were bad, they should wait to see what Gen Z has in store for them…

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