Generating 1821 leads on FB Ads with $1.50 CPL. This ManyChat feature defeats FB’s 24-hour window Rule: Send Broadcasts whenever you want. How does a 45% CTR Banner Ad look like?

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BOT MARKETING

Sending broadcasts beyond 24-hour window

Happy Monday, Bot-tlers! Two new updates for ManyChat bots to get your working week kickstarted here!

The first one was shared by Rutger, and it’s about Bot Time Zone.

Up until now, if you were sending a broadcast using settings such as ‘Current Time’ or ‘Delivery Time’, this was based on the time set in your browser’s time zone value. This obviously created a lot of confusion and F*ups.

Now, you can tie up all time zone sensitive fields to a static value, which can be set up according to your businesses operating area.

This means all your date and time values will be calculated and presented according to the chosen bot time zone.

For now, this feature is available only for the ManyChat pages created after October 17th, 2019, but it will eventually be rolled out to all pages.

The other update was shared by Jenya Dzen and talks about Multi-channel Broadcasting.

All users will now be able to broadcast messages over SMS and Email. You can simply choose your preferred medium. Alternatively, you can even start sending broadcasts across all three of them with a “Multiple Channels” broadcast.

This allows you to stay compliant with FB’s new policies by sticking to Messenger for users who have interacted in the last 24 hours and then deferring to Email and SMS for further communication.

If you are not doing this already, you should start collecting phone numbers and Emails from your subscribers (with their consent, of course) so that you can keep interacting with them even after FB’s Messenger policies are implemented on Jan 15th.


SEO

But But…Ro-BERT: Will it help or will it hurt?

As most of you are already aware, Google is making a huge change to its search systems at the moment. In fact, it’s Google’s biggest change since the introduction of RankBrain, about 5 years ago.

+ BERT – Bidirectional Encoder Representations from Transformers. It’s Google’s neural network-based technique for natural language processing (NLP) pre-training.

What does it do? It will help Google understand the nuances and context of words in sentences, therefore allowing improved query match and more relevant SERPs results.

Example:

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“In a search query ‘2019 brazil travellers to usa need a visa’ the word ‘to’ and its relationship to the other words in query are important for understanding the meaning.

Previously, Google wouldn’t understand the importance of this connection and would return results about U.S. citizens travelling to Brazil.

With BERT, Search is able to grasp this nuance and know that the very common word ‘to’ actually matters a lot here, and Google can provide a much more relevant result for this query.”

The impact: It will impact 10% of all search terms, including Featured Snippets.

What happens to RankBrain? RankBrain remains unchanged. BERT is an additional layer to understand the content and queries. When Google thinks a query can be better understood with the help of BERT, it will use that.

Note that even a single query can use multiple methods, including BERT, for deeper understanding.

+ What can you do? Google says SEOs don’t have to do anything. However, with the rollout of BERT, there is something that you all need to do…

+ What’s that? Scour your website content and ensure there is no poorly-written, grammar robbed content. This update is not going to benefit websites with poorly written content.


SPONSORED

🇹🇭 World’s Largest Super Affiliate Conference Returns: Affiliate World Asia, 4-5 December, 2019 in Bangkok!

Affiliate World Asia is one of the best events for marketers of all backgrounds: affiliates, agencies, e-commerce stores and more. And since you are reading this email, you do fall in at least one of those categories, right? Well, just have a look at this lineup!

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AWA is one of the Crew’s favorite yearly events. Great timing to leave cold Europe to sunny Thailand! And we’re letting you know about this 1 day before prices go up! Grab your ticket here and save $400!

Curious about the full line-up? Then check this out.


FACEBOOK

Scaling methods to hit 4x ROAS this Q4

Ready to scale your camps during the holiday season?

Ryan Alexander shared 2 different scaling methods, both of which he used for a muscle relief product with a $75 AOV. Ryan claims that these methods can help you hit 4x ROAS, so let’s dive right in!

PS: This assumes the use of ad set budget campaigns.

+ Method 1 – High Budget, low volume.

This is a low-risk method that requires less maintenance by utilizing automated rules.

  • Test 30-50 different interests and LLAs. Use 2 separate campaigns for Interests and LLAs. Testing so many audiences will allow you to really understand which one performs well and get a solid grasp on your ideal target demographic.
  • Find the top 5-8 ad sets among these two campaigns and rank them in order of ROAS or CPP.
  • Put these ad sets in a scaling campaign using the same budget used for cold camps.

Then use these rules to:

Scale: Increase spend by 25% if KPIs are met.
Decrease: Reduce spend by 25% if KPIs drop.
Shut Off: Turn off ad sets that are breaking even after spending the CPP amount.
Turn On: Automatically switch on ad sets that were shut off the day before.
Kill: Permanently kill the non performing ad sets after $X spent.

+ Method 2 – Low budget, high volume.

  • Test 30-50 different interests and LLAs, using 2 separate campaigns for Interest and LLAs, but use a low budget (30-50% of your breakeven CPP). This is intended to be the daily budget per campaign. Let them run for 2-3 days.
  • Find the best performing ad sets and duplicate each of them 4 times. This way, you’ll hit more pockets of the same audience.
  • For 2 duplicates, set the budget at 50% of the initial one. For the other 2, the budget should be 2x the initial one. This is simply so you can spot any patterns regarding which budget produces the best results.
  • Once you find the best-performing budgets, duplicate the ad set 10 times if the budget is higher than $10/day. If the budget is less than $10/day, duplicate it 20 times.

That’s it. It’s been a long time since we’ve seen a post on ABO campaigns. Both these methods allow you to deepdive into the testing of different audiences, so you can try whichever one suits you more.


ROUNDING UP THE STACK

  • FACEBOOK ADS: A list of some automated rules for FB Ads to help you pause bad performing ad sets and save those benjis.
  • IAB REPORT: Good news – Online ad spend in the US crossed $57B with a 16.9% Y-Y growth in 1st half of 2019. Bad news: That’s actually lower than the 23.1% growth reported last year.
  • SECURITY: Nothing important here – just another customer data breach involving 7M Adobe Creative Cloud accounts. All the customer data was accessible to anyone through a web browser.
  • FACEBOOK: Fighting fake news, Zucc announced the launch of Facebook News. It won’t include regular ads but content creators can still monetize it with referral traffic and Instant Article ads.
  • E-COMMERCE: Looking to get your store’s visitors into the Halloween spirit? Shopify shared 10 Halloween graphics to make your store Halloween-ready! Codes included!
  • LEAD GEN: A simple yet effective case-study which generated 1821 leads in the real-estate industry in Portugal, at a CPL of $1.50.

BRAIN TEASER

What belongs to you, but other people use it more than you?

You’ll find the answer at the end of this email.


POOLSIDE CHAT

Cool tech, (funny) business, lifestyle and all the other things affiliates like to chat about while sipping cocktails by the pool.

Cheers to you! Cheers to us! Cheers to everybody here!

How was your Sunday? Here’s hoping it was a great one filled with big celebrations!

Celebrations? Why?

Shame on you if you missed it, but yesterday was a date to remember if you’re an online advertiser…

Exactly one-quarter of a century ago, humankind assisted the birth of the FIRST EVER AD BANNER!

Yes! Yesterday, 27th of October, ad banners turned the ripe old age of 25! So, if you didn’t celebrate, pop open your best bottle of wine and drink to the birth of this industry!

Digital advertising spend is expected to hit $517 billion by 2023. We’ve come a long way, but this is how it all started:

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This banner was ran on October 27, 1994 by AT&T on the HotWired publication website. HotWired? Well, you probably know it as Wired today!

We don’t know the ROAS… but the CTR was to the moon…We are talking about 45% CTR!

This is one of those goosebump moments for all advertisers, and we’re sure your eyes are getting wet while reading this.

Cheers to this great industry and how it all started!


BRAIN TEASER ANSWER

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