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FACEBOOK

Heard of Facebook’s old and resurfaced data leak?

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This is not a new leak, for what it’s worth, but it’s an old data leak resurfacing… Let us explain.

Back in 2019, over 400M users had their phone numbers leaked in a FB data breach. It was big news. We even brought it up in our newsletter.

Over this past weekend, Business Insider reported that 533M Facebook users had their personal data leaked online.

What it means: If you’re seeing this news float around, keep in mind that it’s all part of the leak from 2019. The new wrinkle is that it looks like more data than we thought might have leaked. This issue was fixed by Facebook when the leak surfaced.

The only answer from Facebook came on Twitter from Liz Bourgeois, simply mentioning this is data from 2019, not a new leak.


SNAPCHAT

Get ready to head back to school

Snapchat has prepared some guidance for marketers for a shopping season that doesn’t get talked about quite as much as Black Friday… And for a good reason, but that doesn’t mean you shouldn’t take advantage of it.

We’re talking about the so-called “back to school” season.

Depending on where you are from, back to school might still be months away. In that case, bookmark this for later. Here’s what you need to know:

  • 85% of Snapchatters use the app when shopping for back-to-school items.
  • According to a survey among its users, Snapchat is the most used social media app at all stages of shopping (Inspiration, List-making, Shopping, Sharing the Joy).

How can you take advantage of this? Snapchat has a checklist for you to follow.

  • Run video and AR throughout the celebration cycle.
  • Become part of the conversation and drive awareness with Camera and Video.
  • Leverage AR to efficiently drive conversion through product try-on.
  • Drive conversion through action to your mobile website or app.
  • Create brand advocates within the purchase celebration.

If you do plan campaigns for this, the guide is well worth giving a more thorough read.


SPONSORED BY MARKEKO

90% of digital marketers fail this quiz… will you?⁣⁣

Take this 3-minute quiz to discover how good your ad skills are. The questions are based on Facebook exams. Usually 9 out of 10 people fail this quiz. Will you?

Markeko has helped 2,500+ digital marketers get Facebook Blueprint certified. Join the community and you will also get access to:

  • Practice questions: theoretical, practical and case-based.
  • Detailed video with explanations of the correct answers to better understand what topics you should really study.
  • Additional resources to study and prepare for each topic covered in questions.

Passing the Facebook Blueprint exam does not have to be so damn hard. Skip the line and save yourself time by using their practice questions and join their 24,000+ members community to pass your next exam.


MARKETING

How to go viral, quickly

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It’s easy: leverage a viral trend. Like a ship stuck in the Suez Canal.

Like what Tom from “Not fun at parties” did.

He created a website called Istheshipstillstuck.com.

To begin, he was just wasting time on the internet, and when he Googled “is the ship still stuck” he realized there was an opportunity. So, he built the website.

To cut it short, the website received 50M visitors in 5 days. At its peak, there were 8,404 requests to the site per second.

Genius move, right?

In this post, he tells the whole story, including the technical side of quickly creating a website that will host a huge amount of traffic.

But we’ll jump to the monetization part.

  • Ads: He didn’t use ads, firstly because he doesn’t like them (pssst), but also because going through the approval process of an advertising network would have taken more days than they took to free the ship in the Suez Canal.
  • NFTs: He tried to sell an NFT of the page. It became one of the top 8 most viewed out of over 15 million NFTs on the OpenSea platform. Still, things didn’t get interesting, and he sold the piece of art for $200 worth of cryptocurrency.
  • Affiliate marketing with Amazon: Getting approved for the Amazon Partnership Program is quite fast. So, he decided to start suggesting books on his meme website. Revenue? $279.

Despite the lack of easy monetization, there are some funny stories – like some beef the website generated on Twitter.

But our question is: How would have you monetized all that traffic?

We’re quite curious to know where the minds of our readers arrive.


ROUNDING UP THE STACK

COPYWRITING: Check out this series by Casba breaking down some legendary sales letters and landing pages.

GOOGLE: Reputation attacks sites have gone down in Google since 2018 and have not recovered.

TIKTOK: Make TikToks, not ads – now possible in your browser thanks to this new feature in the TikTok Ads Manager.

INSTAGRAM: Shake it, then report it. Instagram is planning to make it as easy as shaking your phone to report issues.


BRAIN TEASER

You draw a line on a piece of paper. Without touching it, how can you make the line longer?

You can find the solution here.


POOLSIDE CHAT

Cool tech, (funny) business, lifestyle and all the other things marketers like to chat about while sipping cocktails by the pool.

Xbox “launches” a mini-fridge, and it’s not an April Fools’ prank

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It’s actually the promise they made on Twitter in the “Brand Bracket” finals against Skittles. Let’s back it up a bit.

Twitter organized its first ever Brand Bracket where users could vote for their favorite brand on the platform. The final saw Xbox go up against Skittles.

Skittles promised lime Skittles, Xbox promised a mini-fridge if they win.

Aaron Greenberg from Xbox confirmed they will follow up with their promise and actually create those fridges.

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