High-tech gangsters are stealing $43B from your campaigns every year. Walmart steps up the competition and introduces its own “FBA” program. Crushing FB Ads: CMB’s Ultimate Guide to run aggressive offers without getting hammered.

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FROM THE CREW

The Crew badly needs your help!

You awesome and lovely person are getting our newsletter (formerly called WTAFF) from our new and rebranded domain.

We have to take it slow with the transition, because email deliverability is all about reputation and our new domain has to build it up slowly.

To help build that reputation, we want to ask for your help. It’ll only take about 30s and we’ll be forever grateful!

Step 1: For Gmail users – move us to your primary inbox to ensure you receive our newsletter every day.

  • For mobile: In the top right corner of the app, hit those 3 dots, tap “Move to” and then “Primary”
  • For desktop: Go back, then drag and drop this email into the “Primary” tab. It should be the first tab on the left.

For you, Apple mail users – tap on our email address at the top of this email and then select “Add to VIPs”.

Step 2: Click here.


ADVERTISING

Who’s making more moolah in advertising than El Chapo selling flour?

Who’s making more moolah in advertising than El Chapo selling flour?

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Hey, we don’t want to exaggerate here, but according to Forbes, advertising fraudsters bring home more bread than drug dealers.

This is exactly how the article starts: “The average individual ad fraudster makes $5-20 million dollars a year. The average ad fraud corporation pulls many multiples of that”.

In 2019, digital ad spend reached a huge $333B. The fraudulent component of this spend? $43B. That’s more than 10%. So, the numbers speak for themselves: This is not just coming from amateurs playing with smartphones in their garages, as we reported in the past…

There are actually big organizations of people running this kind of business.

What are the main activities? They range from app install farms to sophisticated spoofing of ad measurement platforms.

How do they do it? Some use malware to infect our own computers to spoof domains like Forbes.com or the NYTimes.com, so advertisers think they’re buying premium ad inventory. Others use old school tricks like cookie stuffing to fake website clicks.

Some of the latest technologies? Bots that act exactly like humans: They can install game apps, play with these apps, pass levels and do all sorts of activities that increase commissions for the fraudulent advertisers.

This is a classic example of a cat and mouse game: Businesses come up with new technologies to defend themselves, while pirates respond with new tactics to breach these defences.


E-COMMERCE

Why you need to do flash sales

According to Shopify, Black Friday flash sales raked in a huge $3B in revenue. So, flash sales is something you want to replicate in your business, whether you want to launch a new product, collection or to take advantage of Cyber Monday.

Flash sales represent a fantastic chance to sell vast amounts of items in a short time. However, there are some risks involved: Attracting discount bargain, website crashes, inventory fails and more.

These can harm your business more than help it.

So, in this post, Shopify discusses how to manage flash sales, and how to mitigate the risks of incurring in some epic fails!

Cheers to Benji’s waterfalls!


SPONSORED

😈 Crushing FB Ads: CMB’s Ultimate Guide to warm-up and keep ad accounts while running aggressive offers

Are you running FB Ads? Then there’s one thing that stays true. Either you had an ad account suspended or you will. Sometimes FB is right, sometimes they aren’t. Sometimes you get it back, sometimes you don’t.

Either way, CMB Affiliates has put together a guide with everything you need to know if you want to create more ad accounts to save you the troubles and make sure your business doesn’t go under when FB throws a temper-tantrum.

Get “Crushing FB Ads: CMB’s Ultimate Guide to warm-up and keep ad accounts while running aggressive offers” by just signing up with your email here.

In this guide, you will find:

  • How to create more ad accounts
  • What payment methods to use
  • How to filter traffic so you separate reviewers from real users
  • How to build your accounts reputation
  • … and more!

Whether you are running more aggressive offers or you just want to be on the safe side and have backups, this guide is certainly worth a read.

What is CMB Affiliates? Glad you asked! They are an affiliate network with 100% exclusive offers in the finance vertical.

They help you get your ROI soaring. Plus, they give you useful tips for running their offers, like this complete guide we just mentioned.

Or contact a rep directly:

  • Andre B. – live: cmbaffiliates
  • Edi Bain – live: edi_bain

Download the guide here, it’s free!


SEO

How important are H1 tags really?

Ever since the early days of SEO, H1 tags have been believed to be extremely important for ranking the content in SERPs.

But are H1 tags really necessary? Here’s how Google likes to answer it:

“You can use H1 tags as often as you want on a page. There’s no limit, neither upper nor lower bound.

H1 elements are a great way to give more structure to a page so that users and search engines can understand which parts of a page are kind of under different headings, so you should use them in the proper way on a page.

Especially with HTML5 coming into the picture, having multiple H1 elements on a page is completely normal and kind of expected.

Some SEO tools flag this as an issue and say things like ‘oh you don’t have any H1 tag’ or ‘you have two H1 tags. From our point of view, that’s not a critical issue. Your site can do perfectly fine with no H1 tags or with five H1 tags.”

But you don’t always have to take Google at face value. So, Moz decided to test it out. They used H2s and H3s for headlines instead of H1s and monitored the results.

They devised a 50/50 split test of their titles using SearchPilot. Ah and SearchPilot, just like us, have recently rebranded from DistilledODN.

Results 8 weeks later?

  • Changing our H2s to H1s made no statistically significant difference.
  • Change breakdown – inconclusive.
  • Predicted uplift: 6.2% (est. 6,200 monthly organic sessions)l

They were still 95% confident that the monthly increase in organic sessions is between:

  • Top: 13,800. Bottom: 4,100.

The results of this test were inconclusive in terms of organic traffic, so they reverted it back. Presumably, they would have probably seen the same result if they used H3s, H4s, or no heading tags at all.

PS: While this experiment doesn’t definitively prove that H1s aren’t a ranking factor, it does show that they couldn’t find a statistically significant difference between using H1s and H2s.

That being said, there are some reasons you should still use H1:

+ H1s help accessibility. Screen reading technology can use H1s to help users navigate your content, both in display and the ability to search.

+ Google sometimes uses H1s in place of title tags. In cases where Google is unable to find or process your title tag, it might choose to extract a title from some other element of your page. For the most part, they look for H1s first.

+ Heading use is often correlated with better rankings. But hey, almost all SEO correlation studies we’ve ever seen have shown a small but positive correlation between better rankings and the use of headings on a page.


ROUNDING UP THE STACK

  • FACEBOOK: As per this FB Rep’s update by Depesh Mandalia, using the star emojis in your ads will now get you in trouble. Also, if you’re promoting a webinar, be superclear about the offer to avoid running into “deceptive employment” issues.
  • E-COMMERCE: Announcing Walmart Fulfillment Services (watch out Amazon). The retail giant will soon start fulfilling third party vendors orders.
  • BING: “Made in USA”, along with a flag icon seems to be the latest ad extension Microsoft is testing for their ads platform.
  • GOOGLE: Google is planning to roll out a privacy update that will require developers to go through an approval process before collecting users’ location data.

BRAIN TEASER

I go through towns and hills but I never move. Who am I?

You can find the solution by clicking here.


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POOLSIDE CHAT

Cool tech, (funny) business, lifestyle and all the other things affiliates like to chat about while sipping cocktails by the pool.

Cheers to Machine Learning, saving you hours everyday

We’ve been talking about TikTok quite a lot over the last few weeks, and it continues to make the headlines.

An app inspired by other video sharing apps inspired someone in the most unexpected way. Or maybe it’s just us who could comprehend it.

YouPorn is launching a TikTok-inspired web app that uses machine learning (ML) to learn and adapt to each user’s viewing preferences.

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Now, that’s a service that would save us all hours of research work. Lol

With this move, the grown-up entertainment giant is introducing a new mobile-focused format for discovering content that has been personalized based on your scrolling and swiping activity. Holy, hell!

One can swipe up or down to view previews and swipe left to watch the full video.

All videos play automatically in full-view mode, without you ever needing to click on any play buttons. Isn’t that exactly how you would want videos anyway? Removing all friction and increasing engagement.


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