Holy Grail.

 

 

TWITTER

This is what a viral tweet can get you

Going viral – it’s become the holy grail for marketers. Who doesn’t want to get all that attention and engagement without spending anything on ads?

Hold your horses, because you might be getting what you pay for, aka close to nothing!

Zulie Rane looked into just how much a viral tweet is worth.

She found that viral tweets normally aren’t worth much. In her article, she shows examples of tweets with hundreds of thousands of likes generating just $30 in revenue or a couple hundred followers. Not encouraging stats, right? Well…

The Crew’s thoughts: A viral tweet is not a direct response campaign. The tweets that Zulie looked into were cute images and funny stories.

The analysis is missing some stats we’d be keen to analyse. How many impressions did each tweet get, and how many profile visitors?

Our point about the stats is this: If the tweet got exposure for the account but not many followers, it means the account (the bio, its pinned tweet and latest tweets) wasn’t appealing and in tone with the tweet that went viral.

Accidentally going viral just means you have eyes on your account. You basically have someone just outside of your funnel. Now, how do you guide them through?


TIKTOK

Growing pains with TikTok

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Stop us if you’ve heard this before…

TikTok has a new round of complaints in the EU related to data, child safety, copyright and its in-app currency among others.

It’s not a pretty list.

It won’t stop TikTok but it’s also clear it has some growing up to do. Speaking of which…

The social media app announced they’ve expanded their TAG Brand Safety Certified status to all of North America, Europe, Australia and New Zealand.

What’s TAG? The Trustworthy Accountability Group, a global certification program that sets brand safety standards, including for platforms like TikTok.


SEO

How to audit your website for Core Web Vitals

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The big update is near…

By May 2021, Core Web Vitals will become a ranking factor on Google. So, you better start acting.

Core Web Vitals are a set of metrics used to measure a website’s loading, interactivity and visual stability. This update will be another step in Google’s push to rank websites that are serving accessible and usable content. In other words, user experience is more important than ever.

For a Core Web Vitals audit, you need to analyze three metrics:

  • Largest contentful paint (LCP): Despite the complex name, this is about your page speed. How fast does your website load?
  • Cumulative layout shift (CLS): This is basically Google asking “How visually stable is your website?” Have you ever landed on a page, clicked a button, and at the last second it shifts and you hit something else? Don’t make your users endure that!
  • First input delay (FID): How quick are your interactivity features? In other words, when the user clicks on something, a button, or a JavaScript, how long does your site take to process it and give back a result?

Tom Crewe from Search Engine Land put together an audit process designed to provide real details, examples and data to work with when tackling Core Web Vitals issues.

A note from The Crew is that you’ll need a paid tool to follow the instructions. However, the outline seems quite easy and it’s done in just six steps.

Check it out here!


ROUNDING UP THE STACK

SEO: Just how much can Google do against your site if you use questionable practices? John Mueller answers!

FACEBOOK: There are new resources and tools to help developers on the Audience Network monetize. The Audience Network is not known for good quality, and we’re not too confident this will help, unfortunately.

PUBLISHERS: BuzzFeed announced it acquired HuffPost. This opens up BuzzFeed to tap into Verizon Media’s ad platform.

AMAZON: The e-commerce giant has acquired Australian company Selz, a small Shopify competitor. The possibilities are endless…

BUSINESS: Interviewing someone for a position? This question bank is a comprehensive cheat sheet for almost anything you’d want to ask.


POOLSIDE CHAT

Cool tech, (funny) business, lifestyle and all the other things marketers like to chat about while sipping cocktails by the pool.

What brands are people searching for in the world

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Google.

Seriously, the most searched for brand apparently is Google.

It’s a more interesting story when we look at it split by country and continent. For example, Netflix reigns supreme in South America.

And it’s even cooler when looking at different industries. Let’s take fast food… What would your guess be for most popular in the US, based on search?

It’s Pizza Hut!

The funniest stat of all? Baskin Robbins sits at the top for Antarctica. It’s a testament to the power of an ice cream craving, no matter the weather…

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