You’ve probably discovered Affirm not through some Facebook Ads campaign or PR.
But through Affirms existing customers…
In our February deep dive (free preview here), we discovered that “powered-by” is one of Affirm’s main acquisition channels.
How this channel works?
You go to the Walmart store to buy a bike, and next to the product’s price of $498, you see “$47/mo with Affirm”.
And if you click to get more information, a pop-up shows up, basically pitching Affirm.
Walmart is the third most visited marketplace in the world. Imagine the exposure they get. We are talking about 500M visitors per month.
Now imagine that exposure this financial company gets when we tell you that Affirm has over 6,500 partner websites on which this option is displayed. 6500 websites pitching Affirm to their visitors.
The question now is… Can you adapt this strategy to your business?
Well, this works well for service businesses. For example, SaaS products. Live chat, content management, social media automation, and more – they can all implement a “powered by” strategy.
It can also work for productized services, like audits and reports of all kinds, especially relevant for online businesses.
It can be done with physical products as well but harder
You need great branding, and a product that makes people ask “OMG, where did you get that from?”.
