We’ve had a look at our “Email Clients” reports for Stacked Marketer…
…and this is what we found
- Before iOS 15, Apple devices (iOS + macOS) were about 20% of our opens.
- Undetectable had a share of only 4.2% of devices that opened our newsletter.
Since iOS15 rolled out, we *did not* see an increase in opens for Apple devices.
We saw a decrease!
- After iOS 15, Apple devices were about 15% of our opens.
- Undetectable grew to a share of 13%.
Our open rates went from an average of just over 48% in August and early September to just over 49%. In other words, we get ~1% more opens that are probably not real opens – just Apple loading all images on their end before it reaches the inbox.
For a newsletter with an average open rate of almost 50%, the increase in opens isn’t high… But if your average open rate was around 20%, you might have just seen an explosion of opens and undetectable devices.
To also give more context
our CTR has stayed very stable: ~7% of subscribers click a link in a newsletter on average.
The biggest challenge is maintaining a clean list now that this segment will continue to grow *and* we cannot ask for a click strictly for those using a certain email client (for now).
What has everyone else seen with this?
