Here’s an overlooked idea:
How often you feature products on your e-commerce homepage can influence your conversion rate. So can the types of products you feature.
But, first, let’s break this down.
There are three main types of content panels you can feature on your e-commerce homepage:
- Copy and social proof
- Links to content
- Products
So we analyzed successful e-commerce sites to learn what the right ratio should be.
What we found…
We found an example of a near-perfect ratio when we analyzed Pete & Pedro, a men’s grooming brand. Here’s the breakdown:
- Copy and social proof: ~22% of the page
- Links to content: ~22% of the page
- Products: ~56% of the page
This ratio (which we could simplify to 20-20-60) is a great one for e-commerce home pages: It gets people to focus on your products while building trust with social proof and content.
It’ll all depend on the brand, of course, but Pete & Pedro’s ratio is a good one for conversion.
