There’s a trend happening right now in some e-commerce circles: Listicles.
If you’ve spent more than five minutes on the internet, you know ‘em well: those “top 5” articles telling you to buy things you never knew you needed.
As it turns out, these listicle-type articles can be great for driving sales… But only if they’re done well.
How to write good e-commerce listicle articles?
Here’s our best advice for creating listicles that sell:
Don’t lead with the offer.
The reason listicle articles work is that they feel organic.
If it’s obvious from your title or introduction that the article is a straight-up promotion, people will be less inclined to trust what you’re saying. Write your listicles so they feel more like objective blog posts than direct-response copy.
Try hosting the article on a different site.
This is grey territory, but some marketers like to post their listicles on sites that their brand isn’t connected to.
It feels more organic than if it’s on your brand’s domain.
Twist the knife.
Each header in your listicle should dig a thumbnail into a unique pain point.
Help readers understand each and every problem they’re facing, then show them how they can solve it.
And if you want more takeaways…
There was a great conversation about listicles on Twitter recently.
Happy selling!
