“Shoot for the moon. Even if you miss, you’ll land among the stars.”
Oooor… Go for the sale, and if you miss, at least get their email.
And according to our January deep dive where we analyzed 181 e-commerce founder interviews, here are the favourite ways to collect emails used by brands.
Spin-a-Sale
BruMate ($1.1M/mo), a brand selling alcohol drinkware accessories, saw a huge success with this.
According to them, Spin-a-Sale works well to collect emails because users feel like they really won a prize rather than just giving them a coupon code.
Giveaways
Cameron’s Seafood ($300k/mo), a brand selling fresh seafood, runs giveaways through influencers and indirect competitors to collect emails. And in a recent campaign they collected 1600 emails in a single week.
The Gentleman’s Lounge ($1k/mo), a store selling products for men’s beard care, follows a different approach: “Every month we give one person on our list a year’s supply of beard oil.”
This is a huge incentive for people to sign up and stay on the list. And according to The Gentleman’s Lounge, this system allows them to generate high-quality leads.
The lesson? Use a valuable prize to get them on your list. And give them another reason to stay on your list.
Lifestyle magazine newsletter
This approach is used by Huckberry, and it might be the most powerful in the long term. They essentially provide a weekly lifestyle magazine as a newsletter.
These issues come with both product offers and content, so they can educate and sell at the same time.
The best part here is that you’re not attracting freebie seekers, low quality customers, nor hurting your AOV.
You ready to fill it up?
Make sure you do, otherwise you’re missing out on key retention pieces.
