You can build a newsletter landing page with a 65%+ conversion rate.
The beauty of newsletter landing pages is that it doesn’t take much for someone to give you their email. All you need to do is convince someone that:
- You’re providing something unique or interesting.
- You won’t be spamming readers.
- You’re not just trying to sell something.
If you can convince a potential reader of the above three things, they’ll give you their email 99 times out of 100. But many people overthink the process.. Here’s a formula for building a newsletter landing page that converts:
1. Write a one-sentence headline.
This should be a specific description about what your newsletter is. Examples:
“Business ideas that solve problems sent to your inbox” (Source)
“We will make you a smarter marketer for free.” (That’s us!)
“Advanced marketing insights. By email.” (Source)
2. Next, write a one or two-sentence description.
Here’s where you expand on the benefit that your newsletter provides.
Don’t overthink it.
3. Below that, add an email form with a CTA
Use a CTA text like “Try It” or “Send”.
That’s it!
For bonus points, include a link to your newsletter archive. Or, at the minimum, samples of your past editions.
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