The big news last week was how FB’s daily active users number shrunk by one million.
Definitely not great news for the company, and also not great news for the average marketer who uses Meta Ads (yes, we said it!).
We do have some suggestions for you to look into to “deal” with the bad news…
Try TikTok Ads
Seriously, it’s what is eating Meta’s lunch at the moment so you should certainly put some budget to work there.
Maybe look into newsletter ads
Apple’s changes hurt Facebook’s ability to target and get conversions. But newsletters are great for targeting based on strong interests.
Experiment with conversions within the FB app
In other words, don’t drive users to your site, try to find good conversion events directly within Facebook’s properties. For example, lead ads are a good test for many businesses.
Is there a bright side about this bad quarter?
Well, Facebook could decide the best thing to do is improve advertiser relationships since it cannot dominate in terms of ROAS as much as before.
And we’ll see in another three months where things are…
