A reply to the first email you send a subscriber is probably the strongest positive engagement for Gmail.
If you get a good number of replies to your welcome email, your Gmail results will be great.
We want to share some ideas to make that happen:
Offer an insider report.
It’s what we do here with our newsletter.
In our welcome email, we explain to new readers what they can expect, and we tell them they can check out our annual report if they reply.
This also helps many new readers get a deeper look into what we do here at Stacked Marketer, which is always a plus.
Ask where they heard of you.
This helps to get replies and feedback.
It’s best practice to have a survey for new subscribers to understand where they are coming from.
If you ask them in the welcome email, you can also start conversations, and improve your engagement.
Discounts.
We don’t like this as much as the first two options, but it’s certainly something worth trying.
If you offer any type of paid product, offering a discount in exchange for replies is worth trying.
Other lead magnets.
Depending on why your readers sign up to your newsletter, there can be many other lead magnets you can offer for a reply. Templates, guides, mini-courses, and more.
Just keep in mind that the incentive to reply only truly works if you use something valuable. Tricking people to subscribe for something useless won’t get you far.
